Learn It 12.3.3 Video Conferencing

Using Screen Sharing in Business

screen sharing

Screen sharing is a technology that allows one person to virtually share their computer screen with one or more people, facilitating real-time collaboration, presentations, and problem-solving.

Screen sharing is used when it’s more important for people to see documents, videos, or other kinds of files than it is for them to see each other’s faces or surroundings. Here are a few specific examples:

  • Delivering slide presentations to remote colleagues
  • Sharing spreadsheet data
  • Showing videos or graphics
  • Editing or marking up documents or graphics

Usually, screen sharing happens in conjunction with a video meeting. In environments like Zoom or Google Meet. In such platforms, it’s easy to switch from a video feed to a screen share where you can have audio, video, and screen sharing going on simultaneously, but this does take some practice.

Troubleshooting

Troubleshooting a web-sharing call can involve any of the audio issues we’ve already discussed. In addition, if you are the presenter or host, have the files you’ll be talking about ready to attach to an email and send just in case you can’t get the web sharing to work. If this happens, add the slide number or page number to your navigation language since your audience will be advancing the slides or pages themselves.

One-on-One Screen Sharing Calls

In a planned call with a specific agenda, you will know in advance whether you want to share your screen with your colleague, so you can prepare for it by sending them connection information and making sure they have the right app at the ready. However, once you and your team are comfortable with your app of choice, it’s pretty easy to share your screen, even during calls when you hadn’t planned to.

When you’re screen sharing, there are some etiquette tips you should follow:

  • Make sure you have the correct file or site open before the call starts. It’s impolite to keep your teammate waiting while you look for your file.
  • Close any unnecessary tabs in your browser and tidy up your desktop. Remember that the people sharing your screen can see your whole screen, including that any sensitive information on the screen or your goofy desktop wallpaper.

Narrating Your Presentation

A major challenge with screen sharing is that you can’t physically interact with the visual. In person, you would simply point at the things on your screen that you want your colleague to focus on. When you’re screen sharing, you have to do a lot more talking. Let’s look at a typical PowerPoint slide.

A typical powerpoint slide. The page is titled Sales Breakout, Q2. To the left is a pie chart depicting relative amount of sales of each item (sportswear, shoes, clearance, outerwear, accessories). At the top is a line graph titled "Last Four Quarters by Store Type". Near the bottom is a bullet list titled "Key Differences Over Q1".
Presentation slides with many details may need narration.

As you are talking through this very busy slide, you need to narrate the navigation of the slide out loud. You might take your listener through it like this while also using your cursor to point:

Goal Dialogue
Tell them what the slide is about overall. Make sure you have a slide title that means something. “This slide is a summary of the second quarter, breaking out sales in a couple of different ways.
Help them navigate around the slide by using directional language. “Let’s look at the pie chart on the left first. This chart shows the breakout in sales by category. As you can see, the green slice, Sportswear, is still our biggest-selling category, but Shoes, the yellow piece, is way up, and Accessories, in dark green on the left side of the chart, is holding steady.”
If the content is complicated, you may want to pause for questions before moving on, but be specific that you’re just taking questions in one area. “Any questions about the pie chart or what it means before I move on?”
Clearly signal when you’ve moved on to another part of the slide. “Now let’s look at the graph at the top right. This shows quarterly sales in millions by store type. As you can see, all our channels are on an uptick for Q2. A stores and B stores—the orange and gray lines—did pretty well, especially during the holidays. There was a little dip after the post-Christmas sales, but they’re back up again in Q2. Online sales—the yellow line—were reliable, but they’re really taking off with the new spring and summer offerings.”
Signal when you’re wrapping up. “Let’s look at the bullet points on the bottom right where I’ve summarized some of the key factors affecting sales in Q2. . .”

Sharing a Spreadsheet

When sharing a spreadsheet, you should be sure to do the following:

  • Take some time before the call to highlight key cells with color to help with navigation. That way, you can say things like, “We’re done with the yellow rows now, and if no one has any questions, we’ll turn to the green rows,” or “I can send you the full spreadsheet later, but what’s important for now are the cells outlined in red.”
  • Be sure to establish what the rows and columns represent, as in, “The rows are the weeks in the fiscal year. The pink columns represent sales by category in dollars. The blue columns represent sales by category in units. Column J is the total of all categories in dollars, and Column K is the total units.”
  • Use the numbers and letters for rows and columns to help with navigation.
  • During the call, use your screen Zoom function to zero in on the areas that are relevant to the conversation, or use your cursor to highlight or point.

Sharing a Document

In many ways, this is the trickiest, so ask yourself whether a screen-sharing call is the way to do it. Documents are hard because they’re usually just text with no particular landmarks to help with navigation. The text can also be too small to read during a screen share. You might be better off sharing the document with everyone by email ahead of time so they can follow along on their own screen.

If you absolutely must go over a document using screen sharing, prep the document beforehand with color or section headers to make navigation easier, and consider increasing the font size.

Other Features of Screen Sharing

Additional features you can use in screen-sharing apps depend on the individual app. Most allow you to switch among the screens of the people on the call, so if Eve needs to see Garlin’s screen for a minute and then switch back to her own, just a couple of clicks can make that happen. In more sophisticated virtual environments like Zoom and Slack, it’s possible to mark up or edit the screen you see, even if it isn’t your own.