Learn It 3.1.1 Communication Methods

  • Understand the differences between traditional communication and digital communication methods

Communication Methods

Advances in information technology, and especially the widespread use of the Internet, have brought dramatic changes to the way that business communication is conducted and in the ways that we work today. Traditional written business communication consisted of letters, memos, brochures, etc. that were printed on paper. Modern written business communication consists of those in addition to digital media. The move to digital communication methods has seen expanded communication techniques such as email, instant messaging, texting, posting, chatting, and more. 

Digital business communication has not only seen the expansion of communication in general but has transformed the way we work thanks to near-instant methods of communication. First, since we are now always connected through the Internet, there is the tendency to always be at work. But this change in communication has also brought some good news as traditional work hours have given way to flexible work time for many businesses. We have also seen a shift from hierarchical manager-to-employee reporting relationships to a more team-oriented, or flattened, collaborative organizational structure. Where we work has become less structured as well with the growing numbers of virtual workplaces and remote employees.

Dell’s Connected Workplace

Dell Technologies, a company known for computer products, is a prime example of the impact electronic communication has had on modern work practices. The increased use of digital communication platforms to conduct work allowed Dell to develop the Connected Workplace program beginning in 2009. This program promotes employees working remotely, meaning employees can work from anywhere in the world as long as they have Internet access.

Some of Dell’s North American employees who opted to work remotely relocated to ski areas in Canada to have access to recreation during their free time. Some employees work Sunday through Thursday from 12:30pm to 9:30pm to better coordinate with team members based in other time zones. This then gives them their mornings and weekends free. 

Today, Dell continues to offer flexible and hybrid work schedules to all team members.[1]


  1. Dell Technologies. “Work-Life Balance.” Accessed March 12, 2024. https://jobs.dell.com/en/work-life-balance.