Long Informative Messages

While long informative messages can be delivered through a variety of mediums. As with all business messages, it’s important to keep the seven principles of business communication in mind, especially the goal of making sure your message is concise. While there certainly are more complex messages that require longer communications, remember to stay focused and only provide the information your audience needs.

The situational context of a message is key to its success. Some messages will be targeted for internal employees with a specific call to action. Others may work as a means of communicating with customers and potential customers to rebut apparent negative comments from competitors. Others may bring an array of products and services together conceptually for a greater understanding of the targeted audience. Long informative messages can have many purposes.

Delivery Methods

Long informative messages can utilize a variety of communication vehicles. The primary delivery methods you’ll run across are email, blog, presentation, and podcast.

• Emails can be considered the default delivery method for business messages since they’re delivered directly to the person you hope will receive the message. While they can be effective if written well, they can also appear bland or be ignored if not executed correctly.
• Blogs can be used to inform about, promote, and build a brand or organization. It can also serve to personalize a brand by showcasing the perspectives of those who work at the company or it can serve to build a community by promoting the work of outside authors.
• Presentations are a great way to communicate large amounts of detailed information or utilize graphics to convey complex ideas to a defined audience. Graphics can be utilized to inform the audience of several connected ideas.
• Podcasts can be quite effective as informative messages. They give businesses an opportunity to engage in more casual conversation, but they can still be packed with very detailed functionality information about how the products or applications work and serve customers.