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10/20/30 Rule

Let’s explore Guy Kawasaki’s 10/20/30 rule in more detail. He suggests that you only need 10 slides for any presentation.

What should go on those 10 slides?[1]

Adapting to Different Situations

You may have noticed that the recommendations above are organized to present a pitch to investors, such as when you are starting a new business and need financial backers. But you can adapt his 10 slides to use in other situations.


  1. Guy Kawasaki. “The Only Ten Slides You Need in Your Pitch,” August 2, 2021. https://www.youtube.com/watch?v=WqnLU-Izy9g.