Alt-Text and SEO

Alt-text, or alternative text, ensures accessibility as it provides descriptive text for images so that individuals using screen readers can understand visual content. This is especially important for creating inclusive content that can be accessed by people with visual impairments.

However, alt-text plays a significant role in search engine optimization (SEO). Search engines use alt-text to understand the content of images, which helps in indexing them correctly and improving the visibility of web pages in search results. Therefore, writing clear and relevant alt-text not only enhances accessibility but also boosts a website’s search engine ranking, driving more traffic to the site.

You can view the transcript for “How To Write Great Image Alt Text And Get More SEO Traffic” here (opens in new window).

You can view the transcript for “Accessible Images: Bad Alt Text Examples” here (opens in new window).

You can view the transcript for “Understanding Alternative Text” here (opens in new window).