- Understand why it’s important to know your audience
- Understand why business writing needs to be clear and focused
- Recognize what makes positive, negative, and persuasive messages work effectively
Targeting a Precise Audience
You can view the transcript for “Writing With Your Audience in Mind” here (opens in new window).
Importance of Business Writing
You can view the transcript for “The Secret to Business Writing: Crash Course Business – Soft Skills #3” here (opens in new window).