• Understand what social media marketing is and its benefits and challenges
• Understand how businesses develop their brand identity using social media
• Recognize how businesses engage with customers through social media
• Understand how companies promote their products on social media

Social Media Marketing Challenges and Benefits

You can view the transcript for “Pros and Cons: Social Media Marketing” here (opens in new window).

Creating a Brand Identity

You can view the transcript for “Creating a Successful Brand Identity on Social Media” here (opens in new window).

Engaging with Customers Through Social Media

You can view the transcript for “What Is Meaningful Customer Engagement?” here (opens in new window).

Marketing Businesses on Social Media

You can view the transcript for “How to Market Your Business on Social Media – 10 Tips” here (opens in new window).