- Explore how good communication skills can make you a better employee
- Understand the difference between the main audience and other audiences in business communication
- Understand the social communication model
- Recognize the important characteristics of effective business writing
- Explain how professional and personal communication can overlap
Communication Skills
You can view the transcript for “Effective Communication Skills in the Workplace” here (opens in new window).
The Social Communication Model
You can view the transcript for “Communication Cycle” here (opens in new window).
Primary vs. Secondary Audience
Click to read an explanation of primary vs. secondary audiences with an example of target audiences in advertising from Hubspot.
Formal and Informal Communication
You can view the transcript for “Formal vs Informal communication | 6 Key differences” here (opens in new window).