Learn It 4.3.2 Search Techniques

Finding Sources

It’s important to know how to make the most of generic online searches. While Google Scholar and library databases will be the most valuable tools for finding academic information, many business reports will only need information that is easily available from Google. As you find sources pertinent to your report, be sure to keep track of them so you can cite and reference them later.

When you search for information using keywords in Google, you may yield thousands or millions of search results, and they do not appear in order of credibility or relevance. You’ll need to narrow your search:

  • Try different keywords or various combinations to find different results.
  • Try using different Boolean operators which are words like AND, OR, or NOT
  • Use Google’s Advanced Search features to narrow down your results. 

Work to simplify your search phrases, and be patient in moving through results pages.

Preliminary Search Tips

  1. Wikipedia can be a great starting point for information, but it is not recommended for use as an official source. It’s helpful to look at the links and references at the bottom of the page for more ideas.
  2. Use “Ctrl+F” to find certain words within a webpage to jump to the sections of the article that interest you.
  3. Use Google Advanced Search to be more specific in your search. You can also use tricks to be more specific within the main Google Search Engine:
    1. Use quotation marks to narrow your search from just tanks in WWII to “Tanks in WWII” or “Tanks” in “WWII”.
    2. Find specific types of websites by adding “site:.gov” or “site:.edu” or “site:.org”. You can also search for specific file types like “filetype:.pdf”.
  4. Click on “Tools” under the search bar in Google and select “Any time” to see a list of options for time periods to help limit your search. You can find information just in the past month or year, or even for a custom range.
  5. Check the websites of government agencies relevant to your research topic. Utilizing these sources is free and available to the public and the information is considered credible in business reports. In fact, businesses sometimes include data from government sources in reports that are marketed as products for purchase.