- Recognize the advantages and disadvantages of using video to communicate in business
- Understand how to improve video communications
- Understand when and how to use screen sharing tools effectively in a business setting
- Recognize methods for using screen sharing tools effectively
Zoom, Not Just for Meetings[1]
Good American is an inclusive fashion brand co-founded by Khloé Kardashian and Emma Grede. Their mission is to empower women of all backgrounds and body types to feel confident and beautiful. One way the brand demonstrates inclusivity is by holding an annual Open Casting event where individuals around the world have a chance to join the #GoodSquad and represent the brand in its campaigns.
Overcoming Geographic and Economic Barriers
Traditionally, casting calls in the fashion industry are held in major cities, which can be a significant barrier for many. Good American aimed to change this by making their casting call more accessible and inclusive, regardless of a participant’s location or financial situation. The 2023 Open Casting allowed women from around the globe to audition online, leading to a record-breaking 30,000 submissions. That event was so successful that Good American decided to use Zoom again for their event in 2024.
The virtual format ensured that no one was left out due to location or cost, embodying Good American’s core values of inclusivity and diversity.
You can view the transcript for “How Good American leveraged Zoom Events to make their hybrid open casting more inclusive than ever” here (opens in new window).
In what ways can virtual events and video conferencing impact company culture and employee engagement, both positively and negatively?
- Zoom. “Good American brings open casting and their mission of inclusivity worldwide through partnership with Zoom Events.” Accessed June 21, 2024. https://explore.zoom.us/en/customer_stories/good-american/. ↵