Apply It: Overcoming Bias in Workplace Communication

  • Understand the difference between stereotypes, prejudice, and discrimination
  • Understand how biases can affect communication in the workplace

Starbucks and Racial Bias Training

In April 2018, Starbucks faced significant public backlash after an incident in a Philadelphia store where two Black men, Rashon Nelson and Donte Robinson, were arrested while waiting for a friend. The men had not made a purchase and were reportedly denied the use of the restroom, which led to the store manager calling the police. The incident was widely perceived as an example of racial profiling and sparked a national conversation about racial bias in customer service.[1]

In response, Starbucks decided to close all of its U.S. stores for an afternoon on May 29, 2018, to conduct racial bias training for its employees. This decision aimed to address issues of implicit bias and promote a more inclusive and welcoming environment for all customers. [2]

Starbucks employees were shown this video as part of the racial bias training.

WARNING: This video contains disturbing scenes of violence.

You can view the transcript for “Starbucks Showed This Short Film to Its Employees To Teach Them About Racial Bias | NowThis” here (opens in new window).

This video describes the highly controlled interview session that the media were invited to after the racial bias training to speak with upper management but not front-line employees who participated in the training.

You can view the transcript for “Starbucks’ Racial Bias Training Went Great, According To Starbucks (HBO)” here (opens in new window).

Is a four-hour racial bias training session sufficient to address and mitigate ingrained biases?


  1. PBS News. “Black men arrested at Starbucks settle for $200K program,” May 2, 2018. https://www.pbs.org/newshour/nation/black-men-arrested-at-starbucks-settle-for-200k-program.
  2. Dahlstrom, Linda. “Beyond May 29: Lessons from Starbucks anti-bias training — and what’s next.” Starbucks, July 2, 2018. Accessed June 22, 2024. https://stories.starbucks.com/stories/2018/beyond-may-29-lessons-from-starbucks-anti-bias-training-and-whats-next/.
  3. Dobbin, Frank, and Alexandra Kalev. “Why Diversity Programs Fail.” Harvard Business Review, July 2016. Accessed June 22, 2024. https://hbr.org/2016/07/why-diversity-programs-fail.
  4. Id.