Generational Perceptions of Professionalism^[1]

The Generational Divide

Older generations often view younger ones as less serious and less prepared for professional life. This perspective is amplified when it comes to communication styles. Many Gen Z workers, raised in the era of social media, naturally gravitate towards casual language. They consume news and information from platforms like TikTok, where informal, high-energy communication is the norm. This contrasts sharply with the more formal communication styles favored in some workplaces.

Michelle Ehrenreich, director of the communications program at Boston University’s Questrom School of Business, notes that Gen Z has been encouraged to be authentic and expressive. However, this mindset can clash with corporate expectations. Companies often expect employees to conform to established norms, including speaking and behaving in ways that align with the organization’s culture.

Adapting to the Professional Environment

The challenge for young professionals is finding a balance between authenticity and professionalism. While casual communication can foster connections, it can also undermine perceived competence and authority. Studies have shown that effective communication and a polished professional presence are crucial for career advancement. For instance, a 2018 Harvard Business Review study identified poor communication style as a critical factor that can slow career progress.

To bridge this gap, experts like Caroline Goyder, a London-based communications and speech consultant, emphasize the importance of refining communication skills. This includes eliminating filler words (e.g. like, um, you know), improving tone, and maintaining good posture and eye contact. While adapting communication styles might seem like a compromise, it is often necessary to succeed in traditional corporate environments.

A Changing Landscape

Despite the need for adaptation, the workplace is not static. The pandemic has accelerated changes in work culture, making it more flexible and less formal. Surveys indicate that Gen Z is already influencing workplace communication norms. As older generations retire and younger professionals ascend to leadership roles, a more casual communication style may become the new standard.

Christopher G Myers, associate professor at Johns Hopkins Carey Business School, suggests that senior leaders should recognize evolving language conventions and be open to a less formal approach, especially in non-critical communication moments.