Introduction to Business Math: Apply It 2

Data Analysis and Decision Making in Business Cont.

Customer insights are invaluable, but they tell only part of the story. To get a fuller picture, we need to consider the broader market trends. Let’s examine our market research to see how the target market is evolving.

Market Research:

  • Forecast shows a [latex]20\%[/latex] growth in the target market over the next two years.
  • Emerging trends indicate a shift towards eco-friendly products.

Market trends give us a sense of potential demand. To complement this, we must look at the financial implications. Analyzing the financial forecast will help us understand the economic viability of expanding InnovateTech’s product line.

Financial Forecast for Product Expansion:

  • Estimated initial investment: [latex]$100,000[/latex].
  • Projected revenue in the first year: [latex]$120,000[/latex].
  • Break-even expected in the first [latex]18[/latex] months.

Now that we have a clearer picture of the financial outlook, it’s time to put all these pieces together. Based on our analysis so far, what decision should we recommend to InnovateTech regarding the product line expansion?


After making this critical decision, let’s take a moment to reflect. Consider how the use of business math influenced your decision-making process. Did it provide clarity and confidence, or did it bring new challenges?


Through this exercise, you have engaged in statistical analysis, data visualization, and applied decision-making models to a practical business scenario. By examining sales data, customer feedback, market research, and financial forecasts, you’ve gained insights into the complexities of business decision-making. This experience highlights the importance of objective data analysis in guiding business strategies and decisions. As you reflect on your recommendations for InnovateTech, consider how the skills you’ve honed here – critical thinking, analytical reasoning, and evidence-based decision-making – are vital assets in any business context, driving innovation and leading to informed, strategic business choices. Great work today!