{"id":717,"date":"2023-03-10T18:01:47","date_gmt":"2023-03-10T18:01:47","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/maslows-hierarchy-of-needs\/"},"modified":"2026-01-14T14:20:09","modified_gmt":"2026-01-14T14:20:09","slug":"maslows-hierarchy-of-needs","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/maslows-hierarchy-of-needs\/","title":{"raw":"Theories of Motivation: Learn It 3\u2014Maslow\u2019s Hierarchy of Needs","rendered":"Theories of Motivation: Learn It 3\u2014Maslow\u2019s Hierarchy of Needs"},"content":{"raw":"<section data-depth=\"1\">\r\n<section data-depth=\"2\">\r\n<h2 data-type=\"title\">Maslow's Hierarchy of Needs<\/h2>\r\n<p class=\"p1\">The theories covered so far often focus on specific sources of motivation\u2014biological drives, optimal arousal, or beliefs about abilities. In contrast, Abraham Maslow (1943) proposed a broader framework integrating biological, safety, social, and personal-growth motives into one model: the <strong>hierarchy of needs<\/strong>.<\/p>\r\n<figure>\r\n[caption id=\"\" align=\"alignright\" width=\"425\"]<img class=\"\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/902\/2015\/02\/23224934\/CNX_Psych_10_01_Maslow.jpg\" alt=\"A triangle is divided vertically into five sections with corresponding labels inside and outside of the triangle for each section. From top to bottom, the triangle's sections are labeled: \u201cself-actualization\u201d corresponds to \u201cInner fulfillment\u201d \u201cesteem\u201d corresponds to \u201cSelf-worth, accomplishment, confidence\u201d; \u201csocial\u201d corresponds to \u201cFamily, friendship, intimacy, belonging\u201d\u2019 \u201csecurity\u201d corresponds to \u201cSafety, employment, assets\u201d; \u201c\u201cphysiological\u201d corresponds to \u201cFood, water, shelter, warmth.\u201d\" width=\"425\" height=\"485\" data-media-type=\"image\/jpeg\" \/> <strong>Figure 1<\/strong>.Maslow's hierarchy of needs is often shown as a pyramid, though Maslow himself never used this image. Some researchers argue the pyramid format oversimplifies his ideas by suggesting rigid stages rather than overlapping, dynamic needs.[\/caption]\r\n<\/figure>\r\n<p class=\"p1\">Maslow suggested that people are motivated by multiple kinds of needs, ranging from survival to meaning:<\/p>\r\n<ol>\r\n\t<li class=\"p1\"><span class=\"s1\"><b>Physiological needs<\/b><\/span> (food, water, sleep)<\/li>\r\n\t<li class=\"p1\"><span class=\"s1\"><b>Safety needs<\/b><\/span> (security, stability, protection)<\/li>\r\n\t<li class=\"p1\"><span class=\"s1\"><b>Love and belonging<\/b><\/span> (friendship, intimacy, community)<\/li>\r\n\t<li class=\"p1\"><span class=\"s1\"><b>Esteem<\/b><\/span> (competence, respect, confidence)<\/li>\r\n\t<li class=\"p1\"><span class=\"s1\"><b>Self-actualization<\/b><\/span> (developing your potential, growth, purpose). Self-actualization is the ongoing process of developing your abilities and pursuing meaningful goals\u2014becoming \u201cmore fully yourself\u201d over time.<\/li>\r\n<\/ol>\r\n<p class=\"p1\">Maslow argued that people tend to focus most on unmet lower-level needs. For example, if someone is dealing with housing insecurity or not getting enough food, those needs are likely to take priority over esteem or long-term personal growth (Maslow, 1943).<\/p>\r\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">A Contemporary Reframing<\/h4>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Psychologist Scott Barry Kaufman (2020) has proposed reimagining Maslow's model using a <strong>sailboat metaphor<\/strong>: security needs (safety, connection, self-esteem) form the boat's hull, keeping you stable, while growth needs (exploration, love, purpose) act as the sail, propelling you forward. This framing emphasizes that growth and security needs work together dynamically rather than in a fixed sequence.<\/p>\r\n<h3><b>Critiques and Updates<\/b><\/h3>\r\n<p class=\"p3\">Maslow\u2019s model is influential, but research suggests real life is messier than a step-by-step pyramid.<\/p>\r\n<ul>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Needs don\u2019t always unfold in a fixed order.<\/b><\/span> People often pursue multiple needs at once, and some needs (like belonging and esteem) can strongly relate to well-being even when other needs aren\u2019t fully met.<br \/>\r\n<br \/>\r\n<span style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Research by Tay and Diener (2011), analyzing data from over 120 countries, found that while fulfillment of various needs did predict well-being, the needs did not operate in a strict hierarchy. Notably, social needs (belonging, respect) predicted well-being even when basic needs were not fully met. Additionally, the relative importance of different needs varied across cultures\u2014collectivist societies often prioritized belonging and social harmony differently than individualist societies.<\/span><\/p>\r\n<\/li>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Cultural context matters.<\/b><\/span> Evidence from cross-national and cross-cultural research suggests the \u201csame pyramid for everyone\u201d idea is too simple; what people prioritize and how needs are expressed can vary across settings.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p class=\"p1\">Later interpretations of Maslow\u2019s work argue that he eventually emphasized a level beyond self-actualization: <span class=\"s1\"><b>self-transcendence<\/b><\/span>\u2014pursuing meaning and purpose beyond the self (for example, service, faith, justice, or sacrifice for a cause) (Koltko-Rivera, 2006). This helps explain why some people will endure hardship to support values, communities, or movements they see as larger than themselves.<\/p>\r\n<section class=\"textbox tryIt\">[ohm2_question height=\"200\"]4403[\/ohm2_question]<br \/>\r\n<br \/>\r\n[ohm2_question height=\"300\"]4404[\/ohm2_question]<\/section>\r\n<section>\r\n<section>\r\n<h2>Other Theories of Motivation<\/h2>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Self-Determination Theory<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Maslow's emphasis on psychological needs has influenced contemporary theories with stronger research support. <strong>Self-Determination Theory<\/strong> (Deci &amp; Ryan, 2000) identifies three core psychological needs:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Autonomy<\/strong> \u2014 feeling in control of your choices<\/li>\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Competence<\/strong> \u2014 feeling capable and effective<\/li>\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Relatedness<\/strong> \u2014 feeling connected to others<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Research consistently shows that environments supporting these needs promote intrinsic motivation and well-being across cultures. A 2020 review by Ryan and Deci found that both intrinsic motivation and well-internalized forms of extrinsic motivation predict positive outcomes across varied educational levels and cultural contexts, and are enhanced when students' basic psychological needs are supported.<\/p>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">SDT also describes a <strong>continuum of motivation<\/strong> from amotivation (lacking any intention to act) through various forms of extrinsic motivation to intrinsic motivation. Importantly, extrinsic motivation isn't inherently inferior\u2014when people identify with and internalize the value of an activity, extrinsic motivation can become highly autonomous and effective.<\/p>\r\n<\/section>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">ERG Theory<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Clayton Alderfer (1972) condensed Maslow's five levels into three categories:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Existence needs<\/strong> \u2014 food, shelter, safety<\/li>\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Relatedness needs<\/strong> \u2014 social connection and relationships<\/li>\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Growth needs<\/strong> \u2014 personal development and self-actualization<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Unlike Maslow's model, ERG theory allows for <strong>frustration-regression<\/strong>: when growth needs are continuously blocked, people may refocus energy on relatedness or existence needs rather than remaining stuck. This acknowledges that motivation can move in multiple directions depending on circumstances.<\/p>\r\n<\/section>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Need Theory<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">David McClelland (1961) proposed that three learned needs shape much of human motivation:<\/p>\r\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Need for Achievement<\/strong> \u2014 the drive to succeed and master challenges<\/li>\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Need for Affiliation<\/strong> \u2014 the desire for social acceptance and belonging<\/li>\r\n\t<li class=\"whitespace-normal break-words pl-2\"><strong>Need for Power<\/strong> \u2014 the drive to influence others and control outcomes<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">McClelland's research suggested that individuals differ in which need dominates their motivation, with implications for career fit, leadership styles, and workplace behavior.<\/p>\r\n<\/section>\r\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">16 Basic Desires Theory<\/h3>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">While other theories group motives into a few broad categories, Steven Reiss (2000) argued that human motivation is better understood through a larger set of distinct desires. Based on studies involving more than 6,000 people, Reiss proposed that <strong>16 basic desires<\/strong> guide nearly all human behavior:<\/p>\r\n<\/section>\r\n<section data-depth=\"1\">\r\n<section data-depth=\"2\">\r\n<section>\r\n<section>\r\n<ul>\r\n\t<li style=\"list-style-type: none;\">\r\n<ul>\r\n\t<li>Acceptance, the need for approval<\/li>\r\n\t<li>Curiosity, the need to learn<\/li>\r\n\t<li>Eating, the need for food<\/li>\r\n\t<li>Family, the need to raise children<\/li>\r\n\t<li>Honor, the need to be loyal to the traditional values of one's clan\/ethnic group<\/li>\r\n\t<li>Idealism, the need for social justice<\/li>\r\n\t<li>Independence, the need for individuality<\/li>\r\n\t<li>Order, the need for organized, stable, predictable environments<\/li>\r\n\t<li>Physical activity, the need for exercise<\/li>\r\n\t<li>Power, the need for influence of will<\/li>\r\n\t<li>Romance, the need for sex and for beauty<\/li>\r\n\t<li>Saving, the need to collect<\/li>\r\n\t<li>Social contact, the need for friends (peer relationships)<\/li>\r\n\t<li>Social status, the need for social standing\/importance<\/li>\r\n\t<li>Tranquility, the need to be safe<\/li>\r\n\t<li>Vengeance, the need to strike back and to compete<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This model suggests that motivation is highly individualized\u2014people vary in the strength of each desire, creating unique motivational profiles.<\/p>\r\n<section class=\"textbox connectIt\">Which of these theories makes the most sense to you personally? As an example, think about your ideal career goal. What is it that motivates you to strive towards that goal?<\/section>\r\n<\/section>\r\n<\/section>\r\n<\/section>\r\n<\/section>","rendered":"<section data-depth=\"1\">\n<section data-depth=\"2\">\n<h2 data-type=\"title\">Maslow&#8217;s Hierarchy of Needs<\/h2>\n<p class=\"p1\">The theories covered so far often focus on specific sources of motivation\u2014biological drives, optimal arousal, or beliefs about abilities. In contrast, Abraham Maslow (1943) proposed a broader framework integrating biological, safety, social, and personal-growth motives into one model: the <strong>hierarchy of needs<\/strong>.<\/p>\n<figure>\n<figure style=\"width: 425px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/902\/2015\/02\/23224934\/CNX_Psych_10_01_Maslow.jpg\" alt=\"A triangle is divided vertically into five sections with corresponding labels inside and outside of the triangle for each section. From top to bottom, the triangle's sections are labeled: \u201cself-actualization\u201d corresponds to \u201cInner fulfillment\u201d \u201cesteem\u201d corresponds to \u201cSelf-worth, accomplishment, confidence\u201d; \u201csocial\u201d corresponds to \u201cFamily, friendship, intimacy, belonging\u201d\u2019 \u201csecurity\u201d corresponds to \u201cSafety, employment, assets\u201d; \u201c\u201cphysiological\u201d corresponds to \u201cFood, water, shelter, warmth.\u201d\" width=\"425\" height=\"485\" data-media-type=\"image\/jpeg\" \/><figcaption class=\"wp-caption-text\"><strong>Figure 1<\/strong>.Maslow&#8217;s hierarchy of needs is often shown as a pyramid, though Maslow himself never used this image. Some researchers argue the pyramid format oversimplifies his ideas by suggesting rigid stages rather than overlapping, dynamic needs.<\/figcaption><\/figure>\n<\/figure>\n<p class=\"p1\">Maslow suggested that people are motivated by multiple kinds of needs, ranging from survival to meaning:<\/p>\n<ol>\n<li class=\"p1\"><span class=\"s1\"><b>Physiological needs<\/b><\/span> (food, water, sleep)<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Safety needs<\/b><\/span> (security, stability, protection)<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Love and belonging<\/b><\/span> (friendship, intimacy, community)<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Esteem<\/b><\/span> (competence, respect, confidence)<\/li>\n<li class=\"p1\"><span class=\"s1\"><b>Self-actualization<\/b><\/span> (developing your potential, growth, purpose). Self-actualization is the ongoing process of developing your abilities and pursuing meaningful goals\u2014becoming \u201cmore fully yourself\u201d over time.<\/li>\n<\/ol>\n<p class=\"p1\">Maslow argued that people tend to focus most on unmet lower-level needs. For example, if someone is dealing with housing insecurity or not getting enough food, those needs are likely to take priority over esteem or long-term personal growth (Maslow, 1943).<\/p>\n<h4 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">A Contemporary Reframing<\/h4>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Psychologist Scott Barry Kaufman (2020) has proposed reimagining Maslow&#8217;s model using a <strong>sailboat metaphor<\/strong>: security needs (safety, connection, self-esteem) form the boat&#8217;s hull, keeping you stable, while growth needs (exploration, love, purpose) act as the sail, propelling you forward. This framing emphasizes that growth and security needs work together dynamically rather than in a fixed sequence.<\/p>\n<h3><b>Critiques and Updates<\/b><\/h3>\n<p class=\"p3\">Maslow\u2019s model is influential, but research suggests real life is messier than a step-by-step pyramid.<\/p>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Needs don\u2019t always unfold in a fixed order.<\/b><\/span> People often pursue multiple needs at once, and some needs (like belonging and esteem) can strongly relate to well-being even when other needs aren\u2019t fully met.<\/p>\n<p><span style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">Research by Tay and Diener (2011), analyzing data from over 120 countries, found that while fulfillment of various needs did predict well-being, the needs did not operate in a strict hierarchy. Notably, social needs (belonging, respect) predicted well-being even when basic needs were not fully met. Additionally, the relative importance of different needs varied across cultures\u2014collectivist societies often prioritized belonging and social harmony differently than individualist societies.<\/span><\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Cultural context matters.<\/b><\/span> Evidence from cross-national and cross-cultural research suggests the \u201csame pyramid for everyone\u201d idea is too simple; what people prioritize and how needs are expressed can vary across settings.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p1\">Later interpretations of Maslow\u2019s work argue that he eventually emphasized a level beyond self-actualization: <span class=\"s1\"><b>self-transcendence<\/b><\/span>\u2014pursuing meaning and purpose beyond the self (for example, service, faith, justice, or sacrifice for a cause) (Koltko-Rivera, 2006). This helps explain why some people will endure hardship to support values, communities, or movements they see as larger than themselves.<\/p>\n<section class=\"textbox tryIt\"><iframe loading=\"lazy\" id=\"ohm4403\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=4403&theme=lumen&iframe_resize_id=ohm4403&source=tnh&show_question_numbers\" width=\"100%\" height=\"200\"><\/iframe><\/p>\n<p><iframe loading=\"lazy\" id=\"ohm4404\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=4404&theme=lumen&iframe_resize_id=ohm4404&source=tnh&show_question_numbers\" width=\"100%\" height=\"300\"><\/iframe><\/section>\n<section>\n<section>\n<h2>Other Theories of Motivation<\/h2>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Self-Determination Theory<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Maslow&#8217;s emphasis on psychological needs has influenced contemporary theories with stronger research support. <strong>Self-Determination Theory<\/strong> (Deci &amp; Ryan, 2000) identifies three core psychological needs:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>Autonomy<\/strong> \u2014 feeling in control of your choices<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Competence<\/strong> \u2014 feeling capable and effective<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Relatedness<\/strong> \u2014 feeling connected to others<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Research consistently shows that environments supporting these needs promote intrinsic motivation and well-being across cultures. A 2020 review by Ryan and Deci found that both intrinsic motivation and well-internalized forms of extrinsic motivation predict positive outcomes across varied educational levels and cultural contexts, and are enhanced when students&#8217; basic psychological needs are supported.<\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">SDT also describes a <strong>continuum of motivation<\/strong> from amotivation (lacking any intention to act) through various forms of extrinsic motivation to intrinsic motivation. Importantly, extrinsic motivation isn&#8217;t inherently inferior\u2014when people identify with and internalize the value of an activity, extrinsic motivation can become highly autonomous and effective.<\/p>\n<\/section>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">ERG Theory<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Clayton Alderfer (1972) condensed Maslow&#8217;s five levels into three categories:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>Existence needs<\/strong> \u2014 food, shelter, safety<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Relatedness needs<\/strong> \u2014 social connection and relationships<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Growth needs<\/strong> \u2014 personal development and self-actualization<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Unlike Maslow&#8217;s model, ERG theory allows for <strong>frustration-regression<\/strong>: when growth needs are continuously blocked, people may refocus energy on relatedness or existence needs rather than remaining stuck. This acknowledges that motivation can move in multiple directions depending on circumstances.<\/p>\n<\/section>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">Need Theory<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">David McClelland (1961) proposed that three learned needs shape much of human motivation:<\/p>\n<ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\">\n<li class=\"whitespace-normal break-words pl-2\"><strong>Need for Achievement<\/strong> \u2014 the drive to succeed and master challenges<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Need for Affiliation<\/strong> \u2014 the desire for social acceptance and belonging<\/li>\n<li class=\"whitespace-normal break-words pl-2\"><strong>Need for Power<\/strong> \u2014 the drive to influence others and control outcomes<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">McClelland&#8217;s research suggested that individuals differ in which need dominates their motivation, with implications for career fit, leadership styles, and workplace behavior.<\/p>\n<\/section>\n<h3 class=\"text-text-100 mt-2 -mb-1 text-base font-bold\">16 Basic Desires Theory<\/h3>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">While other theories group motives into a few broad categories, Steven Reiss (2000) argued that human motivation is better understood through a larger set of distinct desires. Based on studies involving more than 6,000 people, Reiss proposed that <strong>16 basic desires<\/strong> guide nearly all human behavior:<\/p>\n<\/section>\n<section data-depth=\"1\">\n<section data-depth=\"2\">\n<section>\n<section>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Acceptance, the need for approval<\/li>\n<li>Curiosity, the need to learn<\/li>\n<li>Eating, the need for food<\/li>\n<li>Family, the need to raise children<\/li>\n<li>Honor, the need to be loyal to the traditional values of one&#8217;s clan\/ethnic group<\/li>\n<li>Idealism, the need for social justice<\/li>\n<li>Independence, the need for individuality<\/li>\n<li>Order, the need for organized, stable, predictable environments<\/li>\n<li>Physical activity, the need for exercise<\/li>\n<li>Power, the need for influence of will<\/li>\n<li>Romance, the need for sex and for beauty<\/li>\n<li>Saving, the need to collect<\/li>\n<li>Social contact, the need for friends (peer relationships)<\/li>\n<li>Social status, the need for social standing\/importance<\/li>\n<li>Tranquility, the need to be safe<\/li>\n<li>Vengeance, the need to strike back and to compete<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This model suggests that motivation is highly individualized\u2014people vary in the strength of each desire, creating unique motivational profiles.<\/p>\n<section class=\"textbox connectIt\">Which of these theories makes the most sense to you personally? As an example, think about your ideal career goal. What is it that motivates you to strive towards that goal?<\/section>\n<\/section>\n<\/section>\n<\/section>\n<\/section>\n","protected":false},"author":20,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Motivation\",\"author\":\"OpenStax College\",\"organization\":\"\",\"url\":\"https:\/\/openstax.org\/books\/psychology-2e\/pages\/10-1-motivation\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"Download for free at https:\/\/openstax.org\/books\/psychology-2e\/pages\/1-introduction\"},{\"type\":\"original\",\"description\":\"Modification and adaptation, addition of link to learning\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Content Theory\",\"author\":\"\",\"organization\":\"Wikipedia\",\"url\":\"https:\/\/en.wikipedia.org\/wiki\/Content_theory#Socio-cultural_theory\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":711,"module-header":"learn_it","content_attributions":[{"type":"cc","description":"Motivation","author":"OpenStax College","organization":"","url":"https:\/\/openstax.org\/books\/psychology-2e\/pages\/10-1-motivation","project":"","license":"cc-by","license_terms":"Download for free at https:\/\/openstax.org\/books\/psychology-2e\/pages\/1-introduction"},{"type":"original","description":"Modification and adaptation, addition of link to learning","author":"","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""},{"type":"cc","description":"Content Theory","author":"","organization":"Wikipedia","url":"https:\/\/en.wikipedia.org\/wiki\/Content_theory#Socio-cultural_theory","project":"","license":"cc-by-sa","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/717"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":15,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/717\/revisions"}],"predecessor-version":[{"id":7477,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/717\/revisions\/7477"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/parts\/711"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/717\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/media?parent=717"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapter-type?post=717"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/contributor?post=717"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/license?post=717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}