{"id":603,"date":"2023-03-03T19:13:40","date_gmt":"2023-03-03T19:13:40","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/10-2-fresh-take\/"},"modified":"2025-12-10T19:28:52","modified_gmt":"2025-12-10T19:28:52","slug":"10-2-fresh-take","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/10-2-fresh-take\/","title":{"raw":"Attitudes and Persuasion: Fresh Take","rendered":"Attitudes and Persuasion: Fresh Take"},"content":{"raw":"<div>\r\n<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Describe attitudes and ways they can be influenced or changed<\/li>\r\n\t<li>Explain cognitive dissonance<\/li>\r\n\t<li>Compare\u00a0the peripheral and central routes to persuasion<\/li>\r\n\t<li>Describe common tricks of persuasion<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Attitudes<\/h2>\r\n<section class=\"textbox watchIt\">Watch this short video from Khan Academy Medicine to understand the three components of attitudes, and how attitudes can be influenced:\r\n\r\n<p>[embed]https:\/\/youtu.be\/cDq1_R-J51w[\/embed]<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Components+of+attitudes+_+Behavior+_+MCAT+_+Khan+Academy.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cComponents of attitudes | Behavior | MCAT | Khan Academy\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<h2>Cognitive Dissonance<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<div>\r\n<p>This video will explain what cognitive dissonance is, how to resolve it, and why its necessary:<\/p>\r\n<\/div>\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=9Y17YaZRRvY[\/embed]<\/p>\r\n<p>&nbsp;<\/p>\r\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Cognitive+Dissonance+Theory_+A+Crash+Course.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cCognitive Dissonance Theory: A Crash Course\u201d here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<p><span style=\"font-size: 36px; font-weight: 600; letter-spacing: -0.02em; word-spacing: normal;\">Persuasion<\/span><\/p>\r\n<section class=\"textbox watchIt\">This video explains the elaboration likelihood model, explaining how either the central or peripheral routes to persuasion are used:<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=10521065&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=kTuRma4CiCI&amp;video_target=tpm-plugin-y1npgx5y-kTuRma4CiCI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\r\nYou can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Elaboration+Likelihood+Model+%7C+LearnPsychology.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cElaboration Likelihood Model | LearnPsychology\u201d here (opens in new window).<\/a><\/section>\r\n<\/div>","rendered":"<div>\n<section class=\"textbox learningGoals\">\n<ul>\n<li>Describe attitudes and ways they can be influenced or changed<\/li>\n<li>Explain cognitive dissonance<\/li>\n<li>Compare\u00a0the peripheral and central routes to persuasion<\/li>\n<li>Describe common tricks of persuasion<\/li>\n<\/ul>\n<\/section>\n<h2>Attitudes<\/h2>\n<section class=\"textbox watchIt\">Watch this short video from Khan Academy Medicine to understand the three components of attitudes, and how attitudes can be influenced:<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Components of attitudes | Behavior | MCAT | Khan Academy\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/cDq1_R-J51w?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Components+of+attitudes+_+Behavior+_+MCAT+_+Khan+Academy.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cComponents of attitudes | Behavior | MCAT | Khan Academy\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<h2>Cognitive Dissonance<\/h2>\n<section class=\"textbox watchIt\">\n<div>\n<p>This video will explain what cognitive dissonance is, how to resolve it, and why its necessary:<\/p>\n<\/div>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Cognitive Dissonance Theory: A Crash Course\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/9Y17YaZRRvY?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Cognitive+Dissonance+Theory_+A+Crash+Course.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cCognitive Dissonance Theory: A Crash Course\u201d here (opens in new window).<\/a><\/p>\n<\/section>\n<p><span style=\"font-size: 36px; font-weight: 600; letter-spacing: -0.02em; word-spacing: normal;\">Persuasion<\/span><\/p>\n<section class=\"textbox watchIt\">This video explains the elaboration likelihood model, explaining how either the central or peripheral routes to persuasion are used:<iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=10521065&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=kTuRma4CiCI&amp;video_target=tpm-plugin-y1npgx5y-kTuRma4CiCI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\nYou can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Elaboration+Likelihood+Model+%7C+LearnPsychology.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cElaboration Likelihood Model | LearnPsychology\u201d here (opens in new window).<\/a><\/section>\n<\/div>\n","protected":false},"author":20,"menu_order":17,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Cognitive Dissonance Theory: A Crash Course\",\"author\":\"\",\"organization\":\"Social Psychology: Be a People Expert\",\"url\":\"https:\/\/youtu.be\/9Y17YaZRRvY\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Elaboration Likelihood Model | LearnPsychology\",\"author\":\"\",\"organization\":\"Learn Psychology\",\"url\":\"https:\/\/youtu.be\/kTuRma4CiCI\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Components of attitudes | Behavior | MCAT | Khan Academy\",\"author\":\"\",\"organization\":\"Khan Academy Medicine\",\"url\":\"https:\/\/youtu.be\/cDq1_R-J51w\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":585,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"Cognitive Dissonance Theory: A Crash Course","author":"","organization":"Social Psychology: Be a People Expert","url":"https:\/\/youtu.be\/9Y17YaZRRvY","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Elaboration Likelihood Model | LearnPsychology","author":"","organization":"Learn Psychology","url":"https:\/\/youtu.be\/kTuRma4CiCI","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Components of attitudes | Behavior | MCAT | Khan Academy","author":"","organization":"Khan Academy Medicine","url":"https:\/\/youtu.be\/cDq1_R-J51w","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/603"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":8,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/603\/revisions"}],"predecessor-version":[{"id":7368,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/603\/revisions\/7368"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/parts\/585"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/603\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/media?parent=603"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapter-type?post=603"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/contributor?post=603"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/license?post=603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}