{"id":501,"date":"2023-03-03T19:12:55","date_gmt":"2023-03-03T19:12:55","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/learn-it-false-memories\/"},"modified":"2025-11-19T00:47:28","modified_gmt":"2025-11-19T00:47:28","slug":"learn-it-false-memories","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/learn-it-false-memories\/","title":{"raw":"Problems with Memory: Learn It 5\u2014False Memories","rendered":"Problems with Memory: Learn It 5\u2014False Memories"},"content":{"raw":"<h2>Recoding False Memories<\/h2>\r\n<p>By now, we know that are memories are not perfect and prone to all sorts of errors. Let's talk more about how these false memories show up.<\/p>\r\n<p>We emphasized earlier that encoding is selective: people cannot encode all information they are exposed to. However, recoding can add information that was not even seen or heard during the initial encoding phase. Several of the recoding processes, like forming associations between memories, can happen without our awareness. This is one reason people can sometimes remember events that did not actually happen\u2014because during the process of recoding, details got added.<\/p>\r\n<section class=\"textbox example\">\r\n<h3>Creating False Memories<\/h3>\r\n<p>One common way of inducing false memories in the laboratory employs a word-list technique (Deese, 1959; Roediger &amp; McDermott, 1995). Participants hear lists of 15 words, like <em>door, glass, pane, shade, ledge, sill, house, open, curtain, frame, view, breeze, sash, screen, <\/em>and <em>shutter.<\/em><\/p>\r\n<p>Later, participants are given a test in which they are shown a list of words and asked to pick out the ones they\u2019d heard earlier. This second list contains some words from the first list (e.g., <em>door, pane, frame<\/em>) and some words not from the list (e.g., <em>arm, phone, bottle<\/em>). <br \/>\r\n<br \/>\r\nIn this example, one of the words on the test is <em>window<\/em>, which\u2014importantly\u2014does not appear in the first list, but which is related to other words in that list. When subjects were tested, they were reasonably accurate with the studied words (<em>door<\/em>, etc.), recognizing them 72% of the time. However, when <em>window<\/em> was on the test, they falsely recognized it as having been on the list 84% of the time (Stadler, Roediger, &amp; McDermott, 1999). The same thing happened with many other lists the authors used. <br \/>\r\n<br \/>\r\nThis phenomenon is referred to as the <strong>DRM effect<\/strong> (for Deese-Roediger-McDermott). One explanation for such results is that, while students listened to items in the list, the words triggered the students to think about <em>window<\/em>, even though <em>window\u00a0<\/em>was never presented. In this way, people seem to encode events that are not actually part of their experience.<\/p>\r\n<\/section>\r\n<h3>Making Memory Assumptions: Pragmatic Inferences<\/h3>\r\n<p>Because humans are creative, we are always going beyond the information we are given: we automatically make associations and infer from them what is happening. But, as with the word association mix-up above, sometimes we make false memories from our inferences\u2014remembering the inferences themselves as if they were actual experiences.<\/p>\r\n<p>To illustrate this, Brewer (1977) gave people sentences to remember that were designed to elicit <em>pragmatic inferences<\/em>. Inferences, in general, refer to instances when something is not explicitly stated, but we are still able to guess the undisclosed intention.<\/p>\r\n<p>For example, if your friend told you that she didn\u2019t want to go out to eat, you may infer that she doesn\u2019t have the money to go out, or that she\u2019s too tired.\u00a0Consider the statement Brewer (1977) gave her participants: \u201cThe karate champion hit the cinder block.\u201d<\/p>\r\n<p>After hearing or seeing this sentence, participants who were given a memory test tended to remember the statement as having been, \u201cThe karate champion <em>broke<\/em> the cinder block.\u201d This remembered statement is not necessarily a <em>logical<\/em> inference (i.e., it is perfectly reasonable that a karate champion could hit a cinder block without breaking it). Nevertheless, the <em>pragmatic<\/em> conclusion from hearing such a sentence is that the block was likely broken. The participants remembered this inference they made while hearing the sentence in place of the actual words that were in the sentence (see also McDermott &amp; Chan, 2006).<\/p>\r\n<h2 data-type=\"title\">Controversies over Repressed and Recovered Memories<\/h2>\r\n<p>Back in the early 1990s a pattern emerged whereby people would go into therapy for depression and other everyday problems, but over the course of the therapy develop memories for violent and horrible victimhood (Loftus &amp; Ketcham, 1994). These patients\u2019 therapists claimed that the patients were recovering genuine memories of real childhood abuse, buried deep in their minds for years or even decades. But some experimental psychologists believed that the memories were instead likely to be false\u2014created in therapy.<\/p>\r\n<p>These researchers then set out to see whether it would indeed be possible for wholly false memories to be created by procedures similar to those used in these patients\u2019 therapy.\u00a0<\/p>\r\n<p>Recall of false autobiographical memories is called <strong>false memory syndrome<\/strong>. This syndrome has received a lot of publicity, particularly as it relates to memories of events that do not have independent witnesses\u2014often the only witnesses to the abuse are the perpetrator and the victim (e.g., sexual abuse).<\/p>\r\n<p>On one side of the debate are those who have recovered memories of childhood abuse years after it occurred. These researchers argue that some children\u2019s experiences have been so traumatizing and distressing that they must lock those memories away in order to lead some semblance of a normal life. They believe that repressed memories can be locked away for decades and later recalled intact through hypnosis and guided imagery techniques (Devilly, 2007).<\/p>\r\n<p>Research suggests that having no memory of childhood sexual abuse is quite common in adults. For instance, one large-scale study conducted by John Briere and Jon Conte (1993) revealed that 59% of 450 men and women who were receiving treatment for sexual abuse that had occurred before age 18 had forgotten their experiences. Ross Cheit (2007) suggested that repressing these memories created psychological distress in adulthood.<\/p>\r\n<section class=\"textbox connectIt\">\r\n<h3>Repressed Memories and the Law<\/h3>\r\n\r\nIn January 1989, Eileen Franklin suddenly recalled being eight years old and witnessing the rape and murder of her best friend, Susan Nason. She also remembered the identity of the murderer \u2013 it was Eileen\u2019s own father, George Franklin. The ensuing trial was the first criminal case based on a repressed memory, and it raised questions and issues that continue to challenge the reliability of memory and of criminal testimony to this day. Eileen Franklin\u2019s memories were terrifying beyond imagining... but were they true beyond a reasonable doubt? In this clip, Elaine Tipton, Prosecutor, discusses the effect of Eileen Franklin's repressed memory.<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=10521048&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=Sc5epRFWrwg&amp;video_target=tpm-plugin-c3yswgu4-Sc5epRFWrwg\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/She+Watched+Her+Father+Commit+a+Murder+Ep.1+Official+Clip+BURIED+SHOWTIME.txt\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201c'She Watched Her Father Commit a Murder' Ep.1 Official Clip | BURIED | SHOWTIME\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>Ultimately, George Franklin was convicted for the crime, but he was exonerated five years later due to a lack of evidence and new insights revealing that Eileen had by hypnotized while recalling the memories, and that some of her facts may have come from a news article about the murder.<\/p>\r\n<\/section>\r\n<h3>Repressed Memories and Suggestibility<\/h3>\r\n<p>On the other side, Loftus has challenged the idea that individuals can repress memories of traumatic events from childhood, including sexual abuse, and then recover those memories years later through therapeutic techniques such as hypnosis, guided visualization, and age regression.<\/p>\r\n<p>Loftus is not saying that childhood sexual abuse doesn\u2019t happen, but she does question whether or not those memories are accurate, and she is skeptical of the questioning process used to access these memories, given that even the slightest suggestion from the therapist can lead to misinformation effects.<\/p>\r\n<p>For example, researchers Stephen Ceci and Maggie Brucks (1993, 1995) asked three-year-old children to use an anatomically correct doll to show where their pediatricians had touched them during an exam. Fifty-five percent of the children pointed to the genital\/anal area on the dolls, even when they had not received any form of genital exam.<\/p>\r\n<h3>False Memory Studies<\/h3>\r\n<h2 data-start=\"4283\" data-end=\"4324\"><strong data-start=\"4286\" data-end=\"4324\">Planting False Memories in the Lab<\/strong><\/h2>\r\n<h3 data-start=\"4326\" data-end=\"4363\"><strong data-start=\"4330\" data-end=\"4363\">1. \u201cLost in the Mall\u201d Studies<\/strong><\/h3>\r\n<p data-start=\"4364\" data-end=\"4556\">Loftus &amp; Pickrell (1995) asked participants about four childhood events\u2014three true events provided by a family member and one fictional event (being lost in a mall). After repeated interviews:<\/p>\r\n<ul data-start=\"4558\" data-end=\"4623\">\r\n\t<li data-start=\"4558\" data-end=\"4623\">\r\n<p data-start=\"4560\" data-end=\"4623\"><strong data-start=\"4560\" data-end=\"4567\">25%<\/strong> of participants developed a memory for the false event.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<h3 data-start=\"4625\" data-end=\"4658\"><strong data-start=\"4629\" data-end=\"4658\">2. Hot Air Balloon Photos<\/strong><\/h3>\r\n<p data-start=\"4659\" data-end=\"4876\">Researchers photoshopped participants\u2019 childhood images into a hot air balloon and asked them to recall the experience. Many generated rich, elaborate memories\u2014even though the event never happened (Wade et al., 2002).<\/p>\r\n<h3 data-start=\"4878\" data-end=\"4911\"><strong data-start=\"4882\" data-end=\"4911\">3.\u00a0<\/strong><\/h3>\r\n<p data-start=\"4912\" data-end=\"5037\">In these studies, participants are (falsely) told that a computer analysis of their childhood questionnaires shows that they:<\/p>\r\n<ul data-start=\"5039\" data-end=\"5162\">\r\n\t<li data-start=\"5039\" data-end=\"5073\">\r\n<p data-start=\"5041\" data-end=\"5073\">once got sick from eating eggs<\/p>\r\n<\/li>\r\n\t<li data-start=\"5074\" data-end=\"5130\">\r\n<p data-start=\"5076\" data-end=\"5130\">had a frightening encounter with Pluto at Disneyland<\/p>\r\n<\/li>\r\n\t<li data-start=\"5131\" data-end=\"5162\">\r\n<p data-start=\"5133\" data-end=\"5162\">witnessed parental violence<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p data-start=\"5164\" data-end=\"5340\">After hearing this false \u201cfeedback,\u201d many subjects come to <strong data-start=\"5223\" data-end=\"5245\">genuinely remember<\/strong> the event\u2014and these new memories even influence their behavior (e.g., avoiding certain foods).<\/p>\r\n<p data-start=\"5164\" data-end=\"5340\">\u00a0<\/p>\r\n<h4 data-start=\"4326\" data-end=\"4363\"><strong data-start=\"4330\" data-end=\"4363\">Planted Memories: Lost in the Mall<\/strong><\/h4>\r\n<p>In early false memory studies, undergraduate subjects\u2019 family members were recruited to provide events from the students\u2019 lives. The student subjects were told that the researchers had talked to their family members and learned about four different events from their childhoods. The researchers asked if the now undergraduate students remembered each of these four events\u2014introduced via short hints. The subjects were asked to write about each of the four events in a booklet and then were interviewed two separate times. The trick was that one of the events came from the researchers rather than the family (and the family had actually assured the researchers that this event had <em>not<\/em> happened to the subject).<\/p>\r\n<p>In the first such study, this researcher-introduced event was a story about being lost in a shopping mall and rescued by an older adult. In this study, after just being asked whether they remembered these events occurring on three separate occasions, a quarter of subjects came to believe that they had indeed been lost in the mall (Loftus &amp; Pickrell, 1995).<\/p>\r\n<p>In subsequent studies, similar procedures were used to get subjects to believe that they nearly drowned and had been rescued by a lifeguard, or that they had spilled punch on the bride\u2019s parents at a family wedding, or that they had been attacked by a vicious animal as a child, among other events (Heaps &amp; Nash, 1999; Hyman, Husband, &amp; Billings, 1995; Porter, Yuille, &amp; Lehman, 1999).<\/p>\r\n<h4 data-start=\"4625\" data-end=\"4658\"><strong data-start=\"4629\" data-end=\"4658\">Bugs Bunny<\/strong><\/h4>\r\n<p>More recent false memory studies have used a variety of different manipulations to produce false memories in substantial minorities and even occasional majorities of manipulated subjects (Braun, Ellis, &amp; Loftus, 2002; Lindsay, Hagen, Read, Wade, &amp; Garry, 2004; Mazzoni, Loftus, Seitz, &amp; Lynn, 1999; Seamon, Philbin, &amp; Harrison, 2006; Wade, Garry, Read, &amp; Lindsay, 2002). For example, one group of researchers used a mock-advertising study, wherein subjects were asked to review (fake) advertisements for Disney vacations, to convince subjects that they had once met the character Bugs Bunny at Disneyland\u2014an impossible false memory because Bugs is a Warner Brothers character (Braun et al., 2002).<\/p>\r\n<h4 data-start=\"4625\" data-end=\"4658\"><strong data-start=\"4629\" data-end=\"4658\">Hot Air Balloons<\/strong><\/h4>\r\n<p>Another group of researchers photoshopped childhood photographs of their subjects into a hot air balloon picture and then asked the subjects to try to remember and describe their hot air balloon experience (Wade et al., 2002). Other researchers gave subjects unmanipulated class photographs from their childhoods along with a fake story about a class prank, and thus enhanced the likelihood that subjects would falsely remember the prank (Lindsay et al., 2004).<\/p>\r\n<h4 data-start=\"4878\" data-end=\"4911\"><strong data-start=\"4882\" data-end=\"4911\">False Feedback Studies<\/strong><\/h4>\r\n<p>Using a false feedback manipulation, we have been able to persuade subjects to falsely remember having a variety of childhood experiences. In these studies, subjects are told (falsely) that a powerful computer system has analyzed questionnaires that they completed previously and has concluded that they had a particular experience years earlier.<\/p>\r\n<p>Subjects apparently believe what the computer says about them and adjust their memories to match this new information. A variety of different false memories have been implanted in this way. In some studies, subjects are told they once got sick on a particular food (Bernstein, Laney, Morris, &amp; Loftus, 2005).<\/p>\r\n<p>These memories can then spill out into other aspects of subjects\u2019 lives, such that they often become less interested in eating that food in the future (Bernstein &amp; Loftus, 2009b). Other false memories implanted with this methodology include having an unpleasant experience with the character Pluto at Disneyland and witnessing physical violence between one\u2019s parents (Berkowitz, Laney, Morris, Garry, &amp; Loftus, 2008; Laney &amp; Loftus, 2008).<\/p>\r\n<h3 data-start=\"5347\" data-end=\"5379\"><strong data-start=\"5350\" data-end=\"5379\">Why False Memories Matter<\/strong><\/h3>\r\n<p data-start=\"5381\" data-end=\"5416\">Once formed, false memories can be detailed, emotionally vivid, held with high confidence\u2014and extremely hard to distinguish from true memories (Bernstein &amp; Loftus, 2009).<\/p>\r\n<p data-start=\"5573\" data-end=\"5880\">This is why psychologists emphasize that memory is <strong data-start=\"5624\" data-end=\"5631\">not<\/strong> a perfect recording. It is constructive, flexible, and vulnerable to suggestion. Understanding how false memories form helps us interpret eyewitness testimony, evaluate therapeutic practices, and better understand the nature of human memory itself.<\/p>","rendered":"<h2>Recoding False Memories<\/h2>\n<p>By now, we know that are memories are not perfect and prone to all sorts of errors. Let&#8217;s talk more about how these false memories show up.<\/p>\n<p>We emphasized earlier that encoding is selective: people cannot encode all information they are exposed to. However, recoding can add information that was not even seen or heard during the initial encoding phase. Several of the recoding processes, like forming associations between memories, can happen without our awareness. This is one reason people can sometimes remember events that did not actually happen\u2014because during the process of recoding, details got added.<\/p>\n<section class=\"textbox example\">\n<h3>Creating False Memories<\/h3>\n<p>One common way of inducing false memories in the laboratory employs a word-list technique (Deese, 1959; Roediger &amp; McDermott, 1995). Participants hear lists of 15 words, like <em>door, glass, pane, shade, ledge, sill, house, open, curtain, frame, view, breeze, sash, screen, <\/em>and <em>shutter.<\/em><\/p>\n<p>Later, participants are given a test in which they are shown a list of words and asked to pick out the ones they\u2019d heard earlier. This second list contains some words from the first list (e.g., <em>door, pane, frame<\/em>) and some words not from the list (e.g., <em>arm, phone, bottle<\/em>). <\/p>\n<p>In this example, one of the words on the test is <em>window<\/em>, which\u2014importantly\u2014does not appear in the first list, but which is related to other words in that list. When subjects were tested, they were reasonably accurate with the studied words (<em>door<\/em>, etc.), recognizing them 72% of the time. However, when <em>window<\/em> was on the test, they falsely recognized it as having been on the list 84% of the time (Stadler, Roediger, &amp; McDermott, 1999). The same thing happened with many other lists the authors used. <\/p>\n<p>This phenomenon is referred to as the <strong>DRM effect<\/strong> (for Deese-Roediger-McDermott). One explanation for such results is that, while students listened to items in the list, the words triggered the students to think about <em>window<\/em>, even though <em>window\u00a0<\/em>was never presented. In this way, people seem to encode events that are not actually part of their experience.<\/p>\n<\/section>\n<h3>Making Memory Assumptions: Pragmatic Inferences<\/h3>\n<p>Because humans are creative, we are always going beyond the information we are given: we automatically make associations and infer from them what is happening. But, as with the word association mix-up above, sometimes we make false memories from our inferences\u2014remembering the inferences themselves as if they were actual experiences.<\/p>\n<p>To illustrate this, Brewer (1977) gave people sentences to remember that were designed to elicit <em>pragmatic inferences<\/em>. Inferences, in general, refer to instances when something is not explicitly stated, but we are still able to guess the undisclosed intention.<\/p>\n<p>For example, if your friend told you that she didn\u2019t want to go out to eat, you may infer that she doesn\u2019t have the money to go out, or that she\u2019s too tired.\u00a0Consider the statement Brewer (1977) gave her participants: \u201cThe karate champion hit the cinder block.\u201d<\/p>\n<p>After hearing or seeing this sentence, participants who were given a memory test tended to remember the statement as having been, \u201cThe karate champion <em>broke<\/em> the cinder block.\u201d This remembered statement is not necessarily a <em>logical<\/em> inference (i.e., it is perfectly reasonable that a karate champion could hit a cinder block without breaking it). Nevertheless, the <em>pragmatic<\/em> conclusion from hearing such a sentence is that the block was likely broken. The participants remembered this inference they made while hearing the sentence in place of the actual words that were in the sentence (see also McDermott &amp; Chan, 2006).<\/p>\n<h2 data-type=\"title\">Controversies over Repressed and Recovered Memories<\/h2>\n<p>Back in the early 1990s a pattern emerged whereby people would go into therapy for depression and other everyday problems, but over the course of the therapy develop memories for violent and horrible victimhood (Loftus &amp; Ketcham, 1994). These patients\u2019 therapists claimed that the patients were recovering genuine memories of real childhood abuse, buried deep in their minds for years or even decades. But some experimental psychologists believed that the memories were instead likely to be false\u2014created in therapy.<\/p>\n<p>These researchers then set out to see whether it would indeed be possible for wholly false memories to be created by procedures similar to those used in these patients\u2019 therapy.\u00a0<\/p>\n<p>Recall of false autobiographical memories is called <strong>false memory syndrome<\/strong>. This syndrome has received a lot of publicity, particularly as it relates to memories of events that do not have independent witnesses\u2014often the only witnesses to the abuse are the perpetrator and the victim (e.g., sexual abuse).<\/p>\n<p>On one side of the debate are those who have recovered memories of childhood abuse years after it occurred. These researchers argue that some children\u2019s experiences have been so traumatizing and distressing that they must lock those memories away in order to lead some semblance of a normal life. They believe that repressed memories can be locked away for decades and later recalled intact through hypnosis and guided imagery techniques (Devilly, 2007).<\/p>\n<p>Research suggests that having no memory of childhood sexual abuse is quite common in adults. For instance, one large-scale study conducted by John Briere and Jon Conte (1993) revealed that 59% of 450 men and women who were receiving treatment for sexual abuse that had occurred before age 18 had forgotten their experiences. Ross Cheit (2007) suggested that repressing these memories created psychological distress in adulthood.<\/p>\n<section class=\"textbox connectIt\">\n<h3>Repressed Memories and the Law<\/h3>\n<p>In January 1989, Eileen Franklin suddenly recalled being eight years old and witnessing the rape and murder of her best friend, Susan Nason. She also remembered the identity of the murderer \u2013 it was Eileen\u2019s own father, George Franklin. The ensuing trial was the first criminal case based on a repressed memory, and it raised questions and issues that continue to challenge the reliability of memory and of criminal testimony to this day. Eileen Franklin\u2019s memories were terrifying beyond imagining&#8230; but were they true beyond a reasonable doubt? In this clip, Elaine Tipton, Prosecutor, discusses the effect of Eileen Franklin&#8217;s repressed memory.<iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=10521048&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=Sc5epRFWrwg&amp;video_target=tpm-plugin-c3yswgu4-Sc5epRFWrwg\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/She+Watched+Her+Father+Commit+a+Murder+Ep.1+Official+Clip+BURIED+SHOWTIME.txt\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201c&#8217;She Watched Her Father Commit a Murder&#8217; Ep.1 Official Clip | BURIED | SHOWTIME\u201d here (opens in new window).<\/span><\/a><\/p>\n<p>Ultimately, George Franklin was convicted for the crime, but he was exonerated five years later due to a lack of evidence and new insights revealing that Eileen had by hypnotized while recalling the memories, and that some of her facts may have come from a news article about the murder.<\/p>\n<\/section>\n<h3>Repressed Memories and Suggestibility<\/h3>\n<p>On the other side, Loftus has challenged the idea that individuals can repress memories of traumatic events from childhood, including sexual abuse, and then recover those memories years later through therapeutic techniques such as hypnosis, guided visualization, and age regression.<\/p>\n<p>Loftus is not saying that childhood sexual abuse doesn\u2019t happen, but she does question whether or not those memories are accurate, and she is skeptical of the questioning process used to access these memories, given that even the slightest suggestion from the therapist can lead to misinformation effects.<\/p>\n<p>For example, researchers Stephen Ceci and Maggie Brucks (1993, 1995) asked three-year-old children to use an anatomically correct doll to show where their pediatricians had touched them during an exam. Fifty-five percent of the children pointed to the genital\/anal area on the dolls, even when they had not received any form of genital exam.<\/p>\n<h3>False Memory Studies<\/h3>\n<h2 data-start=\"4283\" data-end=\"4324\"><strong data-start=\"4286\" data-end=\"4324\">Planting False Memories in the Lab<\/strong><\/h2>\n<h3 data-start=\"4326\" data-end=\"4363\"><strong data-start=\"4330\" data-end=\"4363\">1. \u201cLost in the Mall\u201d Studies<\/strong><\/h3>\n<p data-start=\"4364\" data-end=\"4556\">Loftus &amp; Pickrell (1995) asked participants about four childhood events\u2014three true events provided by a family member and one fictional event (being lost in a mall). After repeated interviews:<\/p>\n<ul data-start=\"4558\" data-end=\"4623\">\n<li data-start=\"4558\" data-end=\"4623\">\n<p data-start=\"4560\" data-end=\"4623\"><strong data-start=\"4560\" data-end=\"4567\">25%<\/strong> of participants developed a memory for the false event.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"4625\" data-end=\"4658\"><strong data-start=\"4629\" data-end=\"4658\">2. Hot Air Balloon Photos<\/strong><\/h3>\n<p data-start=\"4659\" data-end=\"4876\">Researchers photoshopped participants\u2019 childhood images into a hot air balloon and asked them to recall the experience. Many generated rich, elaborate memories\u2014even though the event never happened (Wade et al., 2002).<\/p>\n<h3 data-start=\"4878\" data-end=\"4911\"><strong data-start=\"4882\" data-end=\"4911\">3.\u00a0<\/strong><\/h3>\n<p data-start=\"4912\" data-end=\"5037\">In these studies, participants are (falsely) told that a computer analysis of their childhood questionnaires shows that they:<\/p>\n<ul data-start=\"5039\" data-end=\"5162\">\n<li data-start=\"5039\" data-end=\"5073\">\n<p data-start=\"5041\" data-end=\"5073\">once got sick from eating eggs<\/p>\n<\/li>\n<li data-start=\"5074\" data-end=\"5130\">\n<p data-start=\"5076\" data-end=\"5130\">had a frightening encounter with Pluto at Disneyland<\/p>\n<\/li>\n<li data-start=\"5131\" data-end=\"5162\">\n<p data-start=\"5133\" data-end=\"5162\">witnessed parental violence<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"5164\" data-end=\"5340\">After hearing this false \u201cfeedback,\u201d many subjects come to <strong data-start=\"5223\" data-end=\"5245\">genuinely remember<\/strong> the event\u2014and these new memories even influence their behavior (e.g., avoiding certain foods).<\/p>\n<p data-start=\"5164\" data-end=\"5340\">\u00a0<\/p>\n<h4 data-start=\"4326\" data-end=\"4363\"><strong data-start=\"4330\" data-end=\"4363\">Planted Memories: Lost in the Mall<\/strong><\/h4>\n<p>In early false memory studies, undergraduate subjects\u2019 family members were recruited to provide events from the students\u2019 lives. The student subjects were told that the researchers had talked to their family members and learned about four different events from their childhoods. The researchers asked if the now undergraduate students remembered each of these four events\u2014introduced via short hints. The subjects were asked to write about each of the four events in a booklet and then were interviewed two separate times. The trick was that one of the events came from the researchers rather than the family (and the family had actually assured the researchers that this event had <em>not<\/em> happened to the subject).<\/p>\n<p>In the first such study, this researcher-introduced event was a story about being lost in a shopping mall and rescued by an older adult. In this study, after just being asked whether they remembered these events occurring on three separate occasions, a quarter of subjects came to believe that they had indeed been lost in the mall (Loftus &amp; Pickrell, 1995).<\/p>\n<p>In subsequent studies, similar procedures were used to get subjects to believe that they nearly drowned and had been rescued by a lifeguard, or that they had spilled punch on the bride\u2019s parents at a family wedding, or that they had been attacked by a vicious animal as a child, among other events (Heaps &amp; Nash, 1999; Hyman, Husband, &amp; Billings, 1995; Porter, Yuille, &amp; Lehman, 1999).<\/p>\n<h4 data-start=\"4625\" data-end=\"4658\"><strong data-start=\"4629\" data-end=\"4658\">Bugs Bunny<\/strong><\/h4>\n<p>More recent false memory studies have used a variety of different manipulations to produce false memories in substantial minorities and even occasional majorities of manipulated subjects (Braun, Ellis, &amp; Loftus, 2002; Lindsay, Hagen, Read, Wade, &amp; Garry, 2004; Mazzoni, Loftus, Seitz, &amp; Lynn, 1999; Seamon, Philbin, &amp; Harrison, 2006; Wade, Garry, Read, &amp; Lindsay, 2002). For example, one group of researchers used a mock-advertising study, wherein subjects were asked to review (fake) advertisements for Disney vacations, to convince subjects that they had once met the character Bugs Bunny at Disneyland\u2014an impossible false memory because Bugs is a Warner Brothers character (Braun et al., 2002).<\/p>\n<h4 data-start=\"4625\" data-end=\"4658\"><strong data-start=\"4629\" data-end=\"4658\">Hot Air Balloons<\/strong><\/h4>\n<p>Another group of researchers photoshopped childhood photographs of their subjects into a hot air balloon picture and then asked the subjects to try to remember and describe their hot air balloon experience (Wade et al., 2002). Other researchers gave subjects unmanipulated class photographs from their childhoods along with a fake story about a class prank, and thus enhanced the likelihood that subjects would falsely remember the prank (Lindsay et al., 2004).<\/p>\n<h4 data-start=\"4878\" data-end=\"4911\"><strong data-start=\"4882\" data-end=\"4911\">False Feedback Studies<\/strong><\/h4>\n<p>Using a false feedback manipulation, we have been able to persuade subjects to falsely remember having a variety of childhood experiences. In these studies, subjects are told (falsely) that a powerful computer system has analyzed questionnaires that they completed previously and has concluded that they had a particular experience years earlier.<\/p>\n<p>Subjects apparently believe what the computer says about them and adjust their memories to match this new information. A variety of different false memories have been implanted in this way. In some studies, subjects are told they once got sick on a particular food (Bernstein, Laney, Morris, &amp; Loftus, 2005).<\/p>\n<p>These memories can then spill out into other aspects of subjects\u2019 lives, such that they often become less interested in eating that food in the future (Bernstein &amp; Loftus, 2009b). Other false memories implanted with this methodology include having an unpleasant experience with the character Pluto at Disneyland and witnessing physical violence between one\u2019s parents (Berkowitz, Laney, Morris, Garry, &amp; Loftus, 2008; Laney &amp; Loftus, 2008).<\/p>\n<h3 data-start=\"5347\" data-end=\"5379\"><strong data-start=\"5350\" data-end=\"5379\">Why False Memories Matter<\/strong><\/h3>\n<p data-start=\"5381\" data-end=\"5416\">Once formed, false memories can be detailed, emotionally vivid, held with high confidence\u2014and extremely hard to distinguish from true memories (Bernstein &amp; Loftus, 2009).<\/p>\n<p data-start=\"5573\" data-end=\"5880\">This is why psychologists emphasize that memory is <strong data-start=\"5624\" data-end=\"5631\">not<\/strong> a perfect recording. It is constructive, flexible, and vulnerable to suggestion. Understanding how false memories form helps us interpret eyewitness testimony, evaluate therapeutic practices, and better understand the nature of human memory itself.<\/p>\n","protected":false},"author":20,"menu_order":19,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Problems with memory\",\"author\":\"\",\"organization\":\"OpenStax\",\"url\":\"https:\/\/openstax.org\/books\/psychology-2e\/pages\/8-3-problems-with-memory\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"Access for free at https:\/\/openstax.org\/books\/psychology-2e\/pages\/1-introduction\"},{\"type\":\"cc\",\"description\":\"False Memory\",\"author\":\"Cara Laney and Elizabeth F. 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