{"id":499,"date":"2023-03-03T19:12:54","date_gmt":"2023-03-03T19:12:54","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/7-3-3-learn-it-more-reasons-for-forgetting\/"},"modified":"2025-11-19T00:00:56","modified_gmt":"2025-11-19T00:00:56","slug":"7-3-3-learn-it-more-reasons-for-forgetting","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/7-3-3-learn-it-more-reasons-for-forgetting\/","title":{"raw":"Problems with Memory: Learn It 3\u2014More Reasons for Forgetting","rendered":"Problems with Memory: Learn It 3\u2014More Reasons for Forgetting"},"content":{"raw":"<h2 data-type=\"title\">Memory Errors<\/h2>\r\n<p>Let's learn about the last four of Schacter's seven sins of memory (the other three are included again as review).<\/p>\r\n<table summary=\"A table is titled \u201cSchacter\u2019s seven sins of memory\u201d and has four columns labeled \u201csin,\u201d type,\u201d description,\u201d and \u201cexample.\u201d The sin of \u201ctranscience\u201d is the \u201cforgetting\u201d type; it is described as \u201caccessibility of memory decreases over time,\u201d and the example is \u201cforget events that occurred long ago.\u201d The sin of \u201cabsentmindedness\u201d is the \u201cforgetting\u201d type; it is described as \u201cForgetting caused by lapses in attention,\u201d and the example is \u201cForget where your phone is.\u201d The sin of \u201cBlocking\u201d is the \u201cforgetting\u201d type; it is described as \u201cAccessibility of information is temporarily blocked,\u201d and the example is \u201cTip of the tongue.\u201d The sin of \u201cMisattribution\u201d is the \u201cDistortion\u201d type; it is described as \u201cSource of memory is confused,\u201d and the example is \u201cRecalling a dream memory as a waking memory.\u201d The sin of \u201cSuggestibility\u201d is the \u201cDistortion\u201d type; it is described as \u201cFalse memories,\u201d and the example is \u201cResult from leading questions.\u201d The sin of \u201cBias\u201d is the \u201cDistortion\u201d type; it is described as \u201cMemories distorted by current belief system,\u201d and the example is \u201cAlign memories to current beliefs.\u201d The sin of \u201cPersistence\u201d is the \u201cIntrusion\u201d type; it is described as \u201cInability to forget undesirable memories,\u201d and the example is \u201cTraumatic events.\u201d\">\r\n<caption>Table 1. Schacter\u2019s Seven Sins of Memory<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Sin<\/th>\r\n<th scope=\"col\">Type<\/th>\r\n<th scope=\"col\">Description<\/th>\r\n<th scope=\"col\">Example<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Transience<\/td>\r\n<td>Forgetting<\/td>\r\n<td>Accessibility of memory decreases over time<\/td>\r\n<td>Forget events that occurred long ago<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Absentmindedness<\/td>\r\n<td>Forgetting<\/td>\r\n<td>Forgetting caused by lapses in attention<\/td>\r\n<td>You forget where your phone is<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Blocking<\/td>\r\n<td>Forgetting<\/td>\r\n<td>Accessibility of information is temporarily blocked<\/td>\r\n<td>Tip of the tongue<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Misattribution<\/strong><\/td>\r\n<td>Distortion<\/td>\r\n<td>Source of memory is confused<\/td>\r\n<td>Recalling a dream memory as a waking memory<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Suggestibility<\/strong><\/td>\r\n<td>Distortion<\/td>\r\n<td>False memories created by persuasion or prompting from others<\/td>\r\n<td>The result from leading questions<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Bias<\/strong><\/td>\r\n<td>Distortion<\/td>\r\n<td>Memories distorted by current belief system<\/td>\r\n<td>Aligning memories to current beliefs<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Persistence<\/strong><\/td>\r\n<td>Intrusion<\/td>\r\n<td>Inability to forget undesirable memories<\/td>\r\n<td>Traumatic events<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<h2>Errors of Distortion<\/h2>\r\n<p data-start=\"204\" data-end=\"541\">In addition to forgetting, our memories can also be <strong data-start=\"256\" data-end=\"269\">distorted<\/strong>\u2014changed, reshaped, or influenced by inaccurate information. Daniel Schacter (2001) identified three distortion errors: <strong data-start=\"389\" data-end=\"407\">misattribution<\/strong>, <strong data-start=\"409\" data-end=\"427\">suggestibility<\/strong>, and <strong data-start=\"433\" data-end=\"441\">bias<\/strong>. These distortions show that memory is not a perfect recording device but a reconstructive process.<\/p>\r\n<h4>Misattribution<\/h4>\r\n<section class=\"textbox keyTakeaway\">\r\n<h3>misattribution<\/h3>\r\n<p><strong>Misattribution<\/strong> happens when you confuse the source of your information.<\/p>\r\n<\/section>\r\n\r\n[caption id=\"attachment_6487\" align=\"alignright\" width=\"217\"]<img class=\"wp-image-6487 \" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-300x200.jpg\" alt=\"A couple at the movies.\" width=\"217\" height=\"144\" \/> <strong>Figure 1<\/strong>. The error of misattribution can happen when we associate a memory with the wrong person or source.[\/caption]\r\n\r\n<p>Let\u2019s say Alejandro was dating Eva and they saw the <em>Spider-Man: Homecoming<\/em> movie together. Then they broke up and Alejandro saw <em>Spider-Man: No Way Home<\/em> movie with someone else. Later that year, Alejandro and Eva got back together. One day, they were discussing the films Alejandro mentioned how funny it was watching Eva's reaction to <em>Spider-Man: No Way Home.<\/em>\u00a0When Eva responded with a puzzled and then angry look, Alejandro realized he\u2019d committed the error of misattribution.<\/p>\r\n<p>&nbsp;<\/p>\r\n<section class=\"textbox connectIt\">\r\n<p data-start=\"1243\" data-end=\"1367\"><strong data-start=\"1243\" data-end=\"1259\">Cryptomnesia<\/strong> is source confusion taken a step further: a person unknowingly mistakes an old memory for a brand-new idea.<\/p>\r\n<p data-start=\"1369\" data-end=\"1390\">In cryptomnesia, you:<\/p>\r\n<ul>\r\n\t<li data-start=\"1393\" data-end=\"1419\">Remember the <em data-start=\"1406\" data-end=\"1412\">idea<\/em>, but<\/li>\r\n\t<li data-start=\"1422\" data-end=\"1450\">Forget where it came from,<\/li>\r\n\t<li data-start=\"1453\" data-end=\"1492\">Leading you to believe you invented it.<\/li>\r\n<\/ul>\r\n<p data-start=\"1494\" data-end=\"1605\">This is sometimes called <strong data-start=\"1519\" data-end=\"1545\">inadvertent plagiarism<\/strong> because the person genuinely believes the idea is original.<\/p>\r\n\r\nOne form of source misattribution is called <strong>cryptomnesia<\/strong>, which involves the unconscious influence of memory that causes current thoughts to be wrongfully attributed as novel. In other words, individuals mistakenly believe that they are the original generators of a thought when it really came from somewhere else.<br \/>\r\n<h3 data-start=\"1607\" data-end=\"1650\"><strong data-start=\"1611\" data-end=\"1650\">Real-World Example: George Harrison<\/strong><\/h3>\r\n<p data-start=\"1651\" data-end=\"1902\">In the 1970s, former Beatle <strong data-start=\"1679\" data-end=\"1698\">George Harrison<\/strong> released <em data-start=\"1708\" data-end=\"1723\">My Sweet Lord<\/em>. He was later sued because the melody was nearly identical to <em data-start=\"1786\" data-end=\"1800\">He\u2019s So Fine<\/em> by The Chiffons. The court ruled it <strong data-start=\"1837\" data-end=\"1869\">\u201csubconsciously plagiarized\u201d<\/strong>\u2014a textbook case of cryptomnesia.<\/p>\r\n<p data-start=\"1651\" data-end=\"1902\">It turns out to be a virtual duplication. Listen to the similarities below.<span style=\"color: #0000ff;\"><br \/>\r\n<\/span><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=10521047&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=sYiEesMbe2I&amp;video_target=tpm-plugin-2rz6sa1g-sYiEesMbe2I\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\r\nYou can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/My+Sweet+Lord+vs.+He's+So+Fine.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cMy Sweet Lord vs. He's So Fine\u201d here (opens in new window).<\/a><\/p>\r\n<p data-start=\"1904\" data-end=\"2095\">How does this happen? A musician may hear a song years earlier, forget it consciously, and later \u201ccreate\u201d a tune that feels original but is actually a memory resurfacing without its source.<\/p>\r\n<\/section>\r\n<h4>Suggestibility<\/h4>\r\n<p>The second distortion error is suggestibility.<\/p>\r\n<section class=\"textbox keyTakeaway\">\r\n<h3>suggestibility<\/h3>\r\n<p><strong>Suggestibility<\/strong> is similar to misattribution, since it also involves false memories, but it\u2019s different. <br \/>\r\n<br \/>\r\nWith misattribution you create the false memory entirely on your own. With suggestibility, it comes from someone else, such as a therapist or police interviewer asking leading questions of a witness during an interview.<\/p>\r\n<\/section>\r\n<p>For example, a police interviewer asks a witness: \u201cWhat color was the robber\u2019s hat?\u201d This question <em data-start=\"2542\" data-end=\"2551\">assumes<\/em> there was a hat. Later, the witness may confidently \u201cremember\u201d the hat\u2014even though it never existed.<\/p>\r\n<p>Therapists, teachers, friends, or family members can unintentionally create similar effects by asking leading questions or offering details a person then incorporates into their own memory.<\/p>\r\n<h4>Bias<\/h4>\r\n<p>The third distortion error is <strong>bias<\/strong>\u2014the tendency for our current feelings, beliefs, expectations, or worldview to influence how we remember the past. According to Schacter (2001), memory is never a perfect playback of events. Instead, we reconstruct memories in ways that often align with our present attitudes and assumptions.<\/p>\r\n<section class=\"textbox keyTakeaway\">\r\n<h3>bias<\/h3>\r\n<p>There are several types of <strong>bias<\/strong>:<\/p>\r\n<ul>\r\n\t<li><strong>Stereotypical bias<\/strong> involves racial and gender biases. For example, when Asian American and White American research participants were presented with a list of names, they more frequently incorrectly remembered typical Black American names such as Jamal and Tyrone to be associated with the occupation basketball player, and they more frequently incorrectly remembered typical White names such as Greg and Howard to be associated with the occupation of a politician (Payne, Jacoby, &amp; Lambert, 2004).<\/li>\r\n\t<li><strong>Egocentric bias<\/strong>\u00a0refers to the tendency to remember the past in a self-enhancing way.<br data-start=\"1292\" data-end=\"1295\" \/>\r\nMaybe you vividly remember scoring the winning goal in that youth soccer game\u2014but in reality, you assisted while someone else kicked it in. Over time, our memories shift to favor our role or perspective, sometimes without us realizing it.<\/li>\r\n\t<li><strong>Hindsight bias<\/strong> happens when we think an outcome was inevitable after the fact. This is the \u201cI knew it all along\u201d phenomenon. For example, after learning the ending of a mystery novel, you may feel like you \u201csaw the clues\u201d clearly\u2014even if you didn\u2019t notice them before.<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Error of Intrusion<\/h2>\r\n<p data-start=\"2083\" data-end=\"2233\">The final memory error, <strong data-start=\"2107\" data-end=\"2122\">persistence<\/strong>, is different from forgetting and distortion because it involves memories that are <em data-start=\"2206\" data-end=\"2211\">too<\/em> strong and intrusive.<\/p>\r\n<section class=\"textbox keyTakeaway\" aria-label=\"Key Takeaway\">\r\n<h3>persistence<\/h3>\r\n<p><strong data-start=\"2235\" data-end=\"2250\">Persistence<\/strong> refers to the inability to forget information\u2014even when we desperately want to. These unwanted memories may be annoying, distressing, or deeply traumatic.<\/p>\r\n<\/section>\r\n<p style=\"text-align: left;\">Have you ever had a song play over and over in your head? How about a memory of a traumatic event, something you really do not want to think about? This failure of the memory system involves the unwanted recall of information that is disturbing. The remembrance can range from a blunder on the job to a truly traumatic experience, and the persistent recall can lead to the formation of phobias, post-traumatic stress disorder, and even suicide in particularly disturbing or intrusive instances.<\/p>\r\n\r\n[caption id=\"\" align=\"aligncenter\" width=\"325\"]<img src=\"https:\/\/openstax.org\/apps\/image-cdn\/v1\/f=webp\/apps\/archive\/20230220.155442\/resources\/2fd5c86298eafc96e9e7ad1f680a3abdffeeea94\" alt=\"A photograph shows two soldiers physically fighting.\" width=\"325\" height=\"216\" \/> <strong>Figure 2<\/strong>. Many veterans of military conflicts involuntarily recall unwanted, unpleasant memories. (credit: Department of Defense photo by U.S. Air Force Tech. Sgt. Michael R. Holzworth)[\/caption]\r\n\r\n<p style=\"text-align: left;\">Alternatively, some memories may be forgotten because we deliberately attempt to keep them out of mind. Over time, by actively trying not to remember an event, we can sometimes successfully keep the undesirable memory from being retrieved either by inhibiting the undesirable memory or generating diversionary thoughts (Anderson &amp; Green, 2001). Imagine that you slipped and fell in your high school cafeteria during lunch time, and everyone at the surrounding tables laughed at you. You would likely wish to avoid thinking about that event and might try to prevent it from coming to mind. One way that you could accomplish this is by thinking of other, more positive, events that are associated with the cafeteria. Eventually, this memory may be suppressed to the point that it would only be retrieved with great difficulty (Hertel &amp; Calcaterra, 2005).<\/p>\r\n<section class=\"textbox tryIt\">[ohm2_question height=\"800\"]4212[\/ohm2_question]<\/section>","rendered":"<h2 data-type=\"title\">Memory Errors<\/h2>\n<p>Let&#8217;s learn about the last four of Schacter&#8217;s seven sins of memory (the other three are included again as review).<\/p>\n<table summary=\"A table is titled \u201cSchacter\u2019s seven sins of memory\u201d and has four columns labeled \u201csin,\u201d type,\u201d description,\u201d and \u201cexample.\u201d The sin of \u201ctranscience\u201d is the \u201cforgetting\u201d type; it is described as \u201caccessibility of memory decreases over time,\u201d and the example is \u201cforget events that occurred long ago.\u201d The sin of \u201cabsentmindedness\u201d is the \u201cforgetting\u201d type; it is described as \u201cForgetting caused by lapses in attention,\u201d and the example is \u201cForget where your phone is.\u201d The sin of \u201cBlocking\u201d is the \u201cforgetting\u201d type; it is described as \u201cAccessibility of information is temporarily blocked,\u201d and the example is \u201cTip of the tongue.\u201d The sin of \u201cMisattribution\u201d is the \u201cDistortion\u201d type; it is described as \u201cSource of memory is confused,\u201d and the example is \u201cRecalling a dream memory as a waking memory.\u201d The sin of \u201cSuggestibility\u201d is the \u201cDistortion\u201d type; it is described as \u201cFalse memories,\u201d and the example is \u201cResult from leading questions.\u201d The sin of \u201cBias\u201d is the \u201cDistortion\u201d type; it is described as \u201cMemories distorted by current belief system,\u201d and the example is \u201cAlign memories to current beliefs.\u201d The sin of \u201cPersistence\u201d is the \u201cIntrusion\u201d type; it is described as \u201cInability to forget undesirable memories,\u201d and the example is \u201cTraumatic events.\u201d\">\n<caption>Table 1. Schacter\u2019s Seven Sins of Memory<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Sin<\/th>\n<th scope=\"col\">Type<\/th>\n<th scope=\"col\">Description<\/th>\n<th scope=\"col\">Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Transience<\/td>\n<td>Forgetting<\/td>\n<td>Accessibility of memory decreases over time<\/td>\n<td>Forget events that occurred long ago<\/td>\n<\/tr>\n<tr>\n<td>Absentmindedness<\/td>\n<td>Forgetting<\/td>\n<td>Forgetting caused by lapses in attention<\/td>\n<td>You forget where your phone is<\/td>\n<\/tr>\n<tr>\n<td>Blocking<\/td>\n<td>Forgetting<\/td>\n<td>Accessibility of information is temporarily blocked<\/td>\n<td>Tip of the tongue<\/td>\n<\/tr>\n<tr>\n<td><strong>Misattribution<\/strong><\/td>\n<td>Distortion<\/td>\n<td>Source of memory is confused<\/td>\n<td>Recalling a dream memory as a waking memory<\/td>\n<\/tr>\n<tr>\n<td><strong>Suggestibility<\/strong><\/td>\n<td>Distortion<\/td>\n<td>False memories created by persuasion or prompting from others<\/td>\n<td>The result from leading questions<\/td>\n<\/tr>\n<tr>\n<td><strong>Bias<\/strong><\/td>\n<td>Distortion<\/td>\n<td>Memories distorted by current belief system<\/td>\n<td>Aligning memories to current beliefs<\/td>\n<\/tr>\n<tr>\n<td><strong>Persistence<\/strong><\/td>\n<td>Intrusion<\/td>\n<td>Inability to forget undesirable memories<\/td>\n<td>Traumatic events<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Errors of Distortion<\/h2>\n<p data-start=\"204\" data-end=\"541\">In addition to forgetting, our memories can also be <strong data-start=\"256\" data-end=\"269\">distorted<\/strong>\u2014changed, reshaped, or influenced by inaccurate information. Daniel Schacter (2001) identified three distortion errors: <strong data-start=\"389\" data-end=\"407\">misattribution<\/strong>, <strong data-start=\"409\" data-end=\"427\">suggestibility<\/strong>, and <strong data-start=\"433\" data-end=\"441\">bias<\/strong>. These distortions show that memory is not a perfect recording device but a reconstructive process.<\/p>\n<h4>Misattribution<\/h4>\n<section class=\"textbox keyTakeaway\">\n<h3>misattribution<\/h3>\n<p><strong>Misattribution<\/strong> happens when you confuse the source of your information.<\/p>\n<\/section>\n<figure id=\"attachment_6487\" aria-describedby=\"caption-attachment-6487\" style=\"width: 217px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-6487\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-300x200.jpg\" alt=\"A couple at the movies.\" width=\"217\" height=\"144\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-300x200.jpg 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-1024x684.jpg 1024w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-768x513.jpg 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-1536x1026.jpg 1536w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-1200x801.jpg 1200w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-65x43.jpg 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-225x150.jpg 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1-350x234.jpg 350w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/14\/2023\/03\/05140348\/pexels-pavel-danilyuk-7234255-1.jpg 1920w\" sizes=\"(max-width: 217px) 100vw, 217px\" \/><figcaption id=\"caption-attachment-6487\" class=\"wp-caption-text\"><strong>Figure 1<\/strong>. The error of misattribution can happen when we associate a memory with the wrong person or source.<\/figcaption><\/figure>\n<p>Let\u2019s say Alejandro was dating Eva and they saw the <em>Spider-Man: Homecoming<\/em> movie together. Then they broke up and Alejandro saw <em>Spider-Man: No Way Home<\/em> movie with someone else. Later that year, Alejandro and Eva got back together. One day, they were discussing the films Alejandro mentioned how funny it was watching Eva&#8217;s reaction to <em>Spider-Man: No Way Home.<\/em>\u00a0When Eva responded with a puzzled and then angry look, Alejandro realized he\u2019d committed the error of misattribution.<\/p>\n<p>&nbsp;<\/p>\n<section class=\"textbox connectIt\">\n<p data-start=\"1243\" data-end=\"1367\"><strong data-start=\"1243\" data-end=\"1259\">Cryptomnesia<\/strong> is source confusion taken a step further: a person unknowingly mistakes an old memory for a brand-new idea.<\/p>\n<p data-start=\"1369\" data-end=\"1390\">In cryptomnesia, you:<\/p>\n<ul>\n<li data-start=\"1393\" data-end=\"1419\">Remember the <em data-start=\"1406\" data-end=\"1412\">idea<\/em>, but<\/li>\n<li data-start=\"1422\" data-end=\"1450\">Forget where it came from,<\/li>\n<li data-start=\"1453\" data-end=\"1492\">Leading you to believe you invented it.<\/li>\n<\/ul>\n<p data-start=\"1494\" data-end=\"1605\">This is sometimes called <strong data-start=\"1519\" data-end=\"1545\">inadvertent plagiarism<\/strong> because the person genuinely believes the idea is original.<\/p>\n<p>One form of source misattribution is called <strong>cryptomnesia<\/strong>, which involves the unconscious influence of memory that causes current thoughts to be wrongfully attributed as novel. In other words, individuals mistakenly believe that they are the original generators of a thought when it really came from somewhere else.<\/p>\n<h3 data-start=\"1607\" data-end=\"1650\"><strong data-start=\"1611\" data-end=\"1650\">Real-World Example: George Harrison<\/strong><\/h3>\n<p data-start=\"1651\" data-end=\"1902\">In the 1970s, former Beatle <strong data-start=\"1679\" data-end=\"1698\">George Harrison<\/strong> released <em data-start=\"1708\" data-end=\"1723\">My Sweet Lord<\/em>. He was later sued because the melody was nearly identical to <em data-start=\"1786\" data-end=\"1800\">He\u2019s So Fine<\/em> by The Chiffons. The court ruled it <strong data-start=\"1837\" data-end=\"1869\">\u201csubconsciously plagiarized\u201d<\/strong>\u2014a textbook case of cryptomnesia.<\/p>\n<p data-start=\"1651\" data-end=\"1902\">It turns out to be a virtual duplication. Listen to the similarities below.<span style=\"color: #0000ff;\"><br \/>\n<\/span><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=10521047&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=sYiEesMbe2I&amp;video_target=tpm-plugin-2rz6sa1g-sYiEesMbe2I\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\nYou can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/My+Sweet+Lord+vs.+He's+So+Fine.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cMy Sweet Lord vs. He&#8217;s So Fine\u201d here (opens in new window).<\/a><\/p>\n<p data-start=\"1904\" data-end=\"2095\">How does this happen? A musician may hear a song years earlier, forget it consciously, and later \u201ccreate\u201d a tune that feels original but is actually a memory resurfacing without its source.<\/p>\n<\/section>\n<h4>Suggestibility<\/h4>\n<p>The second distortion error is suggestibility.<\/p>\n<section class=\"textbox keyTakeaway\">\n<h3>suggestibility<\/h3>\n<p><strong>Suggestibility<\/strong> is similar to misattribution, since it also involves false memories, but it\u2019s different. <\/p>\n<p>With misattribution you create the false memory entirely on your own. With suggestibility, it comes from someone else, such as a therapist or police interviewer asking leading questions of a witness during an interview.<\/p>\n<\/section>\n<p>For example, a police interviewer asks a witness: \u201cWhat color was the robber\u2019s hat?\u201d This question <em data-start=\"2542\" data-end=\"2551\">assumes<\/em> there was a hat. Later, the witness may confidently \u201cremember\u201d the hat\u2014even though it never existed.<\/p>\n<p>Therapists, teachers, friends, or family members can unintentionally create similar effects by asking leading questions or offering details a person then incorporates into their own memory.<\/p>\n<h4>Bias<\/h4>\n<p>The third distortion error is <strong>bias<\/strong>\u2014the tendency for our current feelings, beliefs, expectations, or worldview to influence how we remember the past. According to Schacter (2001), memory is never a perfect playback of events. Instead, we reconstruct memories in ways that often align with our present attitudes and assumptions.<\/p>\n<section class=\"textbox keyTakeaway\">\n<h3>bias<\/h3>\n<p>There are several types of <strong>bias<\/strong>:<\/p>\n<ul>\n<li><strong>Stereotypical bias<\/strong> involves racial and gender biases. For example, when Asian American and White American research participants were presented with a list of names, they more frequently incorrectly remembered typical Black American names such as Jamal and Tyrone to be associated with the occupation basketball player, and they more frequently incorrectly remembered typical White names such as Greg and Howard to be associated with the occupation of a politician (Payne, Jacoby, &amp; Lambert, 2004).<\/li>\n<li><strong>Egocentric bias<\/strong>\u00a0refers to the tendency to remember the past in a self-enhancing way.<br data-start=\"1292\" data-end=\"1295\" \/><br \/>\nMaybe you vividly remember scoring the winning goal in that youth soccer game\u2014but in reality, you assisted while someone else kicked it in. Over time, our memories shift to favor our role or perspective, sometimes without us realizing it.<\/li>\n<li><strong>Hindsight bias<\/strong> happens when we think an outcome was inevitable after the fact. This is the \u201cI knew it all along\u201d phenomenon. For example, after learning the ending of a mystery novel, you may feel like you \u201csaw the clues\u201d clearly\u2014even if you didn\u2019t notice them before.<\/li>\n<\/ul>\n<\/section>\n<h2>Error of Intrusion<\/h2>\n<p data-start=\"2083\" data-end=\"2233\">The final memory error, <strong data-start=\"2107\" data-end=\"2122\">persistence<\/strong>, is different from forgetting and distortion because it involves memories that are <em data-start=\"2206\" data-end=\"2211\">too<\/em> strong and intrusive.<\/p>\n<section class=\"textbox keyTakeaway\" aria-label=\"Key Takeaway\">\n<h3>persistence<\/h3>\n<p><strong data-start=\"2235\" data-end=\"2250\">Persistence<\/strong> refers to the inability to forget information\u2014even when we desperately want to. These unwanted memories may be annoying, distressing, or deeply traumatic.<\/p>\n<\/section>\n<p style=\"text-align: left;\">Have you ever had a song play over and over in your head? How about a memory of a traumatic event, something you really do not want to think about? This failure of the memory system involves the unwanted recall of information that is disturbing. The remembrance can range from a blunder on the job to a truly traumatic experience, and the persistent recall can lead to the formation of phobias, post-traumatic stress disorder, and even suicide in particularly disturbing or intrusive instances.<\/p>\n<figure style=\"width: 325px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/openstax.org\/apps\/image-cdn\/v1\/f=webp\/apps\/archive\/20230220.155442\/resources\/2fd5c86298eafc96e9e7ad1f680a3abdffeeea94\" alt=\"A photograph shows two soldiers physically fighting.\" width=\"325\" height=\"216\" \/><figcaption class=\"wp-caption-text\"><strong>Figure 2<\/strong>. Many veterans of military conflicts involuntarily recall unwanted, unpleasant memories. (credit: Department of Defense photo by U.S. Air Force Tech. Sgt. Michael R. Holzworth)<\/figcaption><\/figure>\n<p style=\"text-align: left;\">Alternatively, some memories may be forgotten because we deliberately attempt to keep them out of mind. Over time, by actively trying not to remember an event, we can sometimes successfully keep the undesirable memory from being retrieved either by inhibiting the undesirable memory or generating diversionary thoughts (Anderson &amp; Green, 2001). Imagine that you slipped and fell in your high school cafeteria during lunch time, and everyone at the surrounding tables laughed at you. You would likely wish to avoid thinking about that event and might try to prevent it from coming to mind. One way that you could accomplish this is by thinking of other, more positive, events that are associated with the cafeteria. 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