{"id":435,"date":"2023-03-02T20:16:50","date_gmt":"2023-03-02T20:16:50","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/5-5-apply-it\/"},"modified":"2025-11-14T01:07:18","modified_gmt":"2025-11-14T01:07:18","slug":"5-5-apply-it","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/5-5-apply-it\/","title":{"raw":"Perception and Illusions: Apply It","rendered":"Perception and Illusions: Apply It"},"content":{"raw":"<div>\r\n<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Describe examples of Gestalt principles<\/li>\r\n\t<li>Understand multimodal perception<\/li>\r\n\t<li>Give examples of multimodal and crossmodal behavioral effects<\/li>\r\n\t<li>Explain how and why psychologists use illusions<\/li>\r\n\t<li>Discuss real-life examples of the Ebbinghaus illusion<\/li>\r\n<\/ul>\r\n<\/section>\r\n<\/div>\r\n<h3 style=\"text-align: left;\"><strong>Revisiting the McGurk Effect: Variations and Differences<\/strong><\/h3>\r\n<p>Earlier in this module, you learned about the McGurk effect, whereby the auditory features of a stimulus seem to change to match its visual features.<\/p>\r\n<section class=\"textbox watchIt\">Watch this video to experience how strong this effect can be even if we are not watching anyone speak. In this case, we are simply given contextual information about what we might be hearing.<br \/>\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=10513292&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=ZaOfucMqguE&amp;video_target=tpm-plugin-jk38mqae-ZaOfucMqguE\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\r\nYou can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Brain+Games+-+Multimodal+Perception+and+Superior+Temporal+Sulcus.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cBrain Games - Multimodal Perception and Superior Temporal Sulcus\u201d here (opens in new window).<\/a><\/section>\r\n<p>What was your experience like? Did you experience the McGurk effect any differently with this video versus the one you watched a few pages back?<\/p>\r\n<p>While the McGurk effect is a pretty robust psychological phenomenon, some evidence suggests that not everyone experiences the McGurk effect to the same extent.<\/p>\r\n<section class=\"textbox tryIt\">Can you think of a situation when the McGurk effect might not work or people who might be immune to it?<br \/>\r\n<br \/>\r\n[reveal-answer q=\"580927\"]Show Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"580927\"]For instance, skilled musicians who are specially trained to recognize slight variations in auditory stimuli might not experience this effect as strongly (Proverbio et al., 2016).[footnote]Proverbio, A., Massetti, G., Rizzi, E. et al. (2016) Skilled musicians are not subject to the McGurk effect. Scientific Reports, 6. https:\/\/doi.org\/10.1038\/srep30423[\/footnote] Individuals with lip-reading skills that are less developed may also be less susceptible to the McGurk effect (Brown et al., 2018).[footnote]Brown V. A, Hedayati M., Zanger A., Mayn S., Ray L. Dillman-Hasso, N., Strand, J. F., (2018) What accounts for individual differences in susceptibility to the McGurk effect?. PLOS ONE 13(11): e0207160. https:\/\/doi.org\/10.1371\/journal.pone.0207160[\/footnote][\/hidden-answer]<\/section>","rendered":"<div>\n<section class=\"textbox learningGoals\">\n<ul>\n<li>Describe examples of Gestalt principles<\/li>\n<li>Understand multimodal perception<\/li>\n<li>Give examples of multimodal and crossmodal behavioral effects<\/li>\n<li>Explain how and why psychologists use illusions<\/li>\n<li>Discuss real-life examples of the Ebbinghaus illusion<\/li>\n<\/ul>\n<\/section>\n<\/div>\n<h3 style=\"text-align: left;\"><strong>Revisiting the McGurk Effect: Variations and Differences<\/strong><\/h3>\n<p>Earlier in this module, you learned about the McGurk effect, whereby the auditory features of a stimulus seem to change to match its visual features.<\/p>\n<section class=\"textbox watchIt\">Watch this video to experience how strong this effect can be even if we are not watching anyone speak. In this case, we are simply given contextual information about what we might be hearing.<br \/>\n<iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=10513292&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=ZaOfucMqguE&amp;video_target=tpm-plugin-jk38mqae-ZaOfucMqguE\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\nYou can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+Psych\/Brain+Games+-+Multimodal+Perception+and+Superior+Temporal+Sulcus.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cBrain Games &#8211; Multimodal Perception and Superior Temporal Sulcus\u201d here (opens in new window).<\/a><\/section>\n<p>What was your experience like? Did you experience the McGurk effect any differently with this video versus the one you watched a few pages back?<\/p>\n<p>While the McGurk effect is a pretty robust psychological phenomenon, some evidence suggests that not everyone experiences the McGurk effect to the same extent.<\/p>\n<section class=\"textbox tryIt\">Can you think of a situation when the McGurk effect might not work or people who might be immune to it?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q580927\">Show Answer<\/button><\/p>\n<div id=\"q580927\" class=\"hidden-answer\" style=\"display: none\">For instance, skilled musicians who are specially trained to recognize slight variations in auditory stimuli might not experience this effect as strongly (Proverbio et al., 2016).<a class=\"footnote\" title=\"Proverbio, A., Massetti, G., Rizzi, E. et al. (2016) Skilled musicians are not subject to the McGurk effect. Scientific Reports, 6. https:\/\/doi.org\/10.1038\/srep30423\" id=\"return-footnote-435-1\" href=\"#footnote-435-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a> Individuals with lip-reading skills that are less developed may also be less susceptible to the McGurk effect (Brown et al., 2018).<a class=\"footnote\" title=\"Brown V. A, Hedayati M., Zanger A., Mayn S., Ray L. Dillman-Hasso, N., Strand, J. F., (2018) What accounts for individual differences in susceptibility to the McGurk effect?. PLOS ONE 13(11): e0207160. https:\/\/doi.org\/10.1371\/journal.pone.0207160\" id=\"return-footnote-435-2\" href=\"#footnote-435-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/div>\n<\/div>\n<\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-435-1\">Proverbio, A., Massetti, G., Rizzi, E. et al. (2016) Skilled musicians are not subject to the McGurk effect. Scientific Reports, 6. https:\/\/doi.org\/10.1038\/srep30423 <a href=\"#return-footnote-435-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-435-2\">Brown V. A, Hedayati M., Zanger A., Mayn S., Ray L. Dillman-Hasso, N., Strand, J. F., (2018) What accounts for individual differences in susceptibility to the McGurk effect?. PLOS ONE 13(11): e0207160. https:\/\/doi.org\/10.1371\/journal.pone.0207160 <a href=\"#return-footnote-435-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":20,"menu_order":34,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Brain Games - Multimodal Perception and Superior Temporal Sulcus\",\"author\":\"Professor Ross\",\"organization\":\"BBC\",\"url\":\"https:\/\/www.youtube.com\/watch?v=ZaOfucMqguE\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"original\",\"description\":\"Perception and Illusions: Apply It\",\"author\":\"Stephanie Byer for Lumen Learning\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":402,"module-header":"apply_it","content_attributions":[{"type":"copyrighted_video","description":"Brain Games - Multimodal Perception and Superior Temporal Sulcus","author":"Professor Ross","organization":"BBC","url":"https:\/\/www.youtube.com\/watch?v=ZaOfucMqguE","project":"","license":"other","license_terms":"Standard YouTube License"},{"type":"original","description":"Perception and Illusions: Apply It","author":"Stephanie Byer for Lumen Learning","organization":"Lumen Learning","url":"","project":"","license":"other","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/435"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":11,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/435\/revisions"}],"predecessor-version":[{"id":7191,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/435\/revisions\/7191"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/parts\/402"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/435\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapter-type?post=435"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/contributor?post=435"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/license?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}