{"id":36,"date":"2023-01-19T17:09:44","date_gmt":"2023-01-19T17:09:44","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/2-2-3-learn-it\/"},"modified":"2025-10-31T15:55:39","modified_gmt":"2025-10-31T15:55:39","slug":"2-2-3-learn-it","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/chapter\/2-2-3-learn-it\/","title":{"raw":"Types of Research: Learn It 3\u2014Naturalistic Observation","rendered":"Types of Research: Learn It 3\u2014Naturalistic Observation"},"content":{"raw":"<h2>Naturalistic Observation<\/h2>\r\n<p class=\"p1\">To truly understand <span class=\"s1\">how behavior occurs<\/span>, one of the best ways to gather information is to <span class=\"s1\">observe it in its natural setting<\/span>. This approach is called <span class=\"s1\"><b>naturalistic observation<\/b><\/span>\u2014watching behavior as it happens, without manipulating the situation.<\/p>\r\n<section class=\"textbox keyTakeaway\">\r\n<h3>naturalistic observation<\/h3>\r\n<p>Naturalistic observation is scientific research obtained by observing behavior in its natural setting.<br \/>\r\n<span style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><br \/>\r\nIt allows researchers to study behavior <\/span><span class=\"s1\" style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">as it naturally unfolds<\/span><span style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">, offering unmatched realism and insight. But this realism comes with trade-offs\u2014less control, potential bias, and significant time investment.<\/span><\/p>\r\n<\/section>\r\n<h3><b>The Challenge of Observation<\/b><\/h3>\r\n<p class=\"p3\">When people know they\u2019re being observed, their behavior often changes. So how can researchers collect accurate information about real behavior?<\/p>\r\n<p class=\"p3\">Imagine your professor asks everyone to raise their hand if they <i>always<\/i> wash their hands after using the restroom. Nearly everyone might raise a hand\u2014but is that completely honest? People often give socially desirable answers instead of truthful ones.<\/p>\r\n<p class=\"p3\">To get a clearer picture, a researcher could quietly observe hand-washing behavior in a restroom. Of course, they wouldn\u2019t sit there in a lab coat with a clipboard. Instead, they might stand at a sink pretending to fix their hair while discreetly recording observations.<\/p>\r\n<p class=\"p3\">This kind of <span class=\"s2\"><b>unobtrusive data collection<\/b><\/span> captures what people actually do, not just what they say they do.<\/p>\r\n<h3><b>Staying Inconspicuous<\/b><\/h3>\r\n<p class=\"p3\">Remaining <span class=\"s2\"><b>as inconspicuous as possible<\/b><\/span> is essential in naturalistic observation.<\/p>\r\n<p class=\"p3\">Consider how your driving might change in two scenarios:<\/p>\r\n<ol>\r\n\t<li class=\"p1\">You\u2019re driving alone on a quiet highway.<\/li>\r\n\t<li class=\"p1\">A police car is following closely behind you.<\/li>\r\n<\/ol>\r\n<p class=\"p3\">Even though your behavior is \u201cnatural\u201d in both cases, awareness of being watched changes what you do.<\/p>\r\n<section class=\"textbox example\">\r\n<p class=\"p1\">Psychologist <span class=\"s1\">Suzanne Fanger<\/span> and colleagues at the University of Texas wanted to understand <span class=\"s1\">how preschool children interact with peers<\/span>\u2014especially why some children get excluded.<\/p>\r\n<p class=\"p1\">They observed children playing on a playground, equipping a few with <span class=\"s1\">wireless microphones<\/span> (which the kids quickly forgot about) and taking notes from a distance.<\/p>\r\n<p class=\"p1\">Because the children were used to having observers around, they behaved normally, allowing researchers to gather authentic data (Fanger, Frankel, &amp; Hazen, 2012).<\/p>\r\n<\/section>\r\n<h3><b>Structured Observation: The Strange Situation<\/b><\/h3>\r\n<p>Sometimes studies involve <strong>structured observation<\/strong>. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from research done by Mary Ainsworth on children's behavior when interacting with their caregivers or other strangers. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver\u2019s return to the room. The infant\u2019s behavior is closely monitored at each phase, but the researchers are most interested in the behavior of the infant upon being reunited with the caregiver because this gives insights into their attachment style.<\/p>\r\n<section class=\"textbox connectIt\">\r\n<h3>Naturalistic Observation and Animals<\/h3>\r\n<figure><\/figure>\r\n<h3><b>Observing Animals in the Wild<\/b><\/h3>\r\n<p class=\"p3\">Naturalistic observation isn\u2019t limited to humans. Many classic studies involve observing <span class=\"s2\"><b>animals in their natural environments<\/b><\/span>. Researchers maintain distance and avoid interference to keep animal behavior authentic.<\/p>\r\n<p class=\"p3\">This method has revealed how species\u2014from <span class=\"s2\"><b>ground squirrels to gorillas<\/b><\/span>\u2014form social groups, establish hierarchies, and communicate.<\/p>\r\n<p class=\"p3\">One of the most influential examples comes from <span class=\"s2\"><b>Jane Goodall<\/b><\/span>, who spent nearly five decades studying chimpanzees in Tanzania. Her observations transformed our understanding of primate behavior and social life. Some critics argued that naming the chimps (rather than assigning numbers) might compromise scientific objectivity (McKie, 2010), but her work remains a landmark in psychology and anthropology.<\/p>\r\n\r\n[caption id=\"\" align=\"aligncenter\" width=\"650\"]<img src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/902\/2015\/02\/23224508\/CNX_Psych_02_02_goodall.jpg\" alt=\"(a) A photograph shows Jane Goodall speaking from a lectern. (b) A photograph shows a chimpanzee\u2019s face.\" width=\"650\" height=\"237\" data-media-type=\"image\/jpeg\" \/> <strong>Figure 1<\/strong>. Jane Goodall made a career of conducting naturalistic observations of chimpanzee behavior. (credit \u201cJane Goodall\u201d: modification of work by Erik Hersman; \u201cchimpanzee\u201d: modification of work by \u201cAfrika Force\u201d\/Flickr.com)[\/caption]\r\n<\/section>\r\n<h3><b>Strengths of Naturalistic Observation<\/b><\/h3>\r\n<ul>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>High ecological validity:<\/b><\/span> Because behavior occurs in real contexts, findings are realistic and generalizable.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Rich, detailed data:<\/b><\/span> Researchers can capture subtle, spontaneous interactions that might not appear in laboratory settings.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Hypothesis generation:<\/b><\/span> Observations often inspire future experimental research.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p class=\"p3\">For example, watching preschoolers at play or chimpanzees grooming can reveal patterns that later lead to testable theories.<\/p>\r\n<h3><b>Limitations of Naturalistic Observation<\/b><\/h3>\r\n<ul>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Lack of control:<\/b><\/span> Researchers can\u2019t control when or how the target behavior occurs. A gorilla troop might move away or the restroom might stay empty all day.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Time and cost:<\/b><\/span> Field studies often require patience, travel, and extended observation periods.<\/p>\r\n<\/li>\r\n\t<li>\r\n<p class=\"p1\"><span class=\"s1\"><b>Observer bias:<\/b><\/span> Researchers may unintentionally interpret behavior in ways that confirm their expectations.<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p class=\"p3\">To reduce bias, scientists establish <span class=\"s2\">clear behavioral criteria<\/span> and use <span class=\"s2\">multiple observers<\/span> to check for <span class=\"s2\"><b>inter-rater reliability<\/b><\/span>\u2014how consistently different observers record the same behavior.<\/p>\r\n<section class=\"textbox tryIt\">[ohm2_question height=\"500\"]3307[\/ohm2_question]<\/section>\r\n<section>\r\n<section class=\"textbox tryIt\">A friend of yours is working part-time in a local pet store. Your friend has become increasingly interested in how dogs normally communicate and interact with each other, and is thinking of visiting a local veterinary clinic to see how dogs interact in the waiting room. After reading this section, do you think this is the best way to better understand such interactions? Do you have any suggestions that might result in more valid data?[reveal-answer q=\"754264\"]Click here to reveal a sample answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"754264\"]Sample Answer: Observing dogs in a veterinary clinic waiting room may not be the best way to fully understand how they normally communicate and interact with each other. In such a setting, the dogs may be stressed or anxious due to unfamiliar surroundings, the presence of other animals, or their own health issues. A better approach might be to observe dogs in a more natural setting, such as a dog park or a group obedience training class. Another option could be to conduct a controlled study in a laboratory setting where researchers can control the environment and manipulate specific variables to understand how they impact dog behavior. It is also important to consider ethical considerations, such as ensuring the well-being of the dogs involved in the study and obtaining informed consent from their owners.[\/hidden-answer]<\/section>\r\n<\/section>","rendered":"<h2>Naturalistic Observation<\/h2>\n<p class=\"p1\">To truly understand <span class=\"s1\">how behavior occurs<\/span>, one of the best ways to gather information is to <span class=\"s1\">observe it in its natural setting<\/span>. This approach is called <span class=\"s1\"><b>naturalistic observation<\/b><\/span>\u2014watching behavior as it happens, without manipulating the situation.<\/p>\n<section class=\"textbox keyTakeaway\">\n<h3>naturalistic observation<\/h3>\n<p>Naturalistic observation is scientific research obtained by observing behavior in its natural setting.<br \/>\n<span style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"><br \/>\nIt allows researchers to study behavior <\/span><span class=\"s1\" style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">as it naturally unfolds<\/span><span style=\"font-family: 'Public Sans', -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\">, offering unmatched realism and insight. But this realism comes with trade-offs\u2014less control, potential bias, and significant time investment.<\/span><\/p>\n<\/section>\n<h3><b>The Challenge of Observation<\/b><\/h3>\n<p class=\"p3\">When people know they\u2019re being observed, their behavior often changes. So how can researchers collect accurate information about real behavior?<\/p>\n<p class=\"p3\">Imagine your professor asks everyone to raise their hand if they <i>always<\/i> wash their hands after using the restroom. Nearly everyone might raise a hand\u2014but is that completely honest? People often give socially desirable answers instead of truthful ones.<\/p>\n<p class=\"p3\">To get a clearer picture, a researcher could quietly observe hand-washing behavior in a restroom. Of course, they wouldn\u2019t sit there in a lab coat with a clipboard. Instead, they might stand at a sink pretending to fix their hair while discreetly recording observations.<\/p>\n<p class=\"p3\">This kind of <span class=\"s2\"><b>unobtrusive data collection<\/b><\/span> captures what people actually do, not just what they say they do.<\/p>\n<h3><b>Staying Inconspicuous<\/b><\/h3>\n<p class=\"p3\">Remaining <span class=\"s2\"><b>as inconspicuous as possible<\/b><\/span> is essential in naturalistic observation.<\/p>\n<p class=\"p3\">Consider how your driving might change in two scenarios:<\/p>\n<ol>\n<li class=\"p1\">You\u2019re driving alone on a quiet highway.<\/li>\n<li class=\"p1\">A police car is following closely behind you.<\/li>\n<\/ol>\n<p class=\"p3\">Even though your behavior is \u201cnatural\u201d in both cases, awareness of being watched changes what you do.<\/p>\n<section class=\"textbox example\">\n<p class=\"p1\">Psychologist <span class=\"s1\">Suzanne Fanger<\/span> and colleagues at the University of Texas wanted to understand <span class=\"s1\">how preschool children interact with peers<\/span>\u2014especially why some children get excluded.<\/p>\n<p class=\"p1\">They observed children playing on a playground, equipping a few with <span class=\"s1\">wireless microphones<\/span> (which the kids quickly forgot about) and taking notes from a distance.<\/p>\n<p class=\"p1\">Because the children were used to having observers around, they behaved normally, allowing researchers to gather authentic data (Fanger, Frankel, &amp; Hazen, 2012).<\/p>\n<\/section>\n<h3><b>Structured Observation: The Strange Situation<\/b><\/h3>\n<p>Sometimes studies involve <strong>structured observation<\/strong>. In these cases, people are observed while engaging in set, specific tasks. An excellent example of structured observation comes from research done by Mary Ainsworth on children&#8217;s behavior when interacting with their caregivers or other strangers. In this scenario, caregivers bring their infants into a room filled with toys. The Strange Situation involves a number of phases, including a stranger coming into the room, the caregiver leaving the room, and the caregiver\u2019s return to the room. The infant\u2019s behavior is closely monitored at each phase, but the researchers are most interested in the behavior of the infant upon being reunited with the caregiver because this gives insights into their attachment style.<\/p>\n<section class=\"textbox connectIt\">\n<h3>Naturalistic Observation and Animals<\/h3>\n<figure><\/figure>\n<h3><b>Observing Animals in the Wild<\/b><\/h3>\n<p class=\"p3\">Naturalistic observation isn\u2019t limited to humans. Many classic studies involve observing <span class=\"s2\"><b>animals in their natural environments<\/b><\/span>. Researchers maintain distance and avoid interference to keep animal behavior authentic.<\/p>\n<p class=\"p3\">This method has revealed how species\u2014from <span class=\"s2\"><b>ground squirrels to gorillas<\/b><\/span>\u2014form social groups, establish hierarchies, and communicate.<\/p>\n<p class=\"p3\">One of the most influential examples comes from <span class=\"s2\"><b>Jane Goodall<\/b><\/span>, who spent nearly five decades studying chimpanzees in Tanzania. Her observations transformed our understanding of primate behavior and social life. Some critics argued that naming the chimps (rather than assigning numbers) might compromise scientific objectivity (McKie, 2010), but her work remains a landmark in psychology and anthropology.<\/p>\n<figure style=\"width: 650px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images-archive-read-only\/wp-content\/uploads\/sites\/902\/2015\/02\/23224508\/CNX_Psych_02_02_goodall.jpg\" alt=\"(a) A photograph shows Jane Goodall speaking from a lectern. (b) A photograph shows a chimpanzee\u2019s face.\" width=\"650\" height=\"237\" data-media-type=\"image\/jpeg\" \/><figcaption class=\"wp-caption-text\"><strong>Figure 1<\/strong>. Jane Goodall made a career of conducting naturalistic observations of chimpanzee behavior. (credit \u201cJane Goodall\u201d: modification of work by Erik Hersman; \u201cchimpanzee\u201d: modification of work by \u201cAfrika Force\u201d\/Flickr.com)<\/figcaption><\/figure>\n<\/section>\n<h3><b>Strengths of Naturalistic Observation<\/b><\/h3>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>High ecological validity:<\/b><\/span> Because behavior occurs in real contexts, findings are realistic and generalizable.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Rich, detailed data:<\/b><\/span> Researchers can capture subtle, spontaneous interactions that might not appear in laboratory settings.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Hypothesis generation:<\/b><\/span> Observations often inspire future experimental research.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">For example, watching preschoolers at play or chimpanzees grooming can reveal patterns that later lead to testable theories.<\/p>\n<h3><b>Limitations of Naturalistic Observation<\/b><\/h3>\n<ul>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Lack of control:<\/b><\/span> Researchers can\u2019t control when or how the target behavior occurs. A gorilla troop might move away or the restroom might stay empty all day.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Time and cost:<\/b><\/span> Field studies often require patience, travel, and extended observation periods.<\/p>\n<\/li>\n<li>\n<p class=\"p1\"><span class=\"s1\"><b>Observer bias:<\/b><\/span> Researchers may unintentionally interpret behavior in ways that confirm their expectations.<\/p>\n<\/li>\n<\/ul>\n<p class=\"p3\">To reduce bias, scientists establish <span class=\"s2\">clear behavioral criteria<\/span> and use <span class=\"s2\">multiple observers<\/span> to check for <span class=\"s2\"><b>inter-rater reliability<\/b><\/span>\u2014how consistently different observers record the same behavior.<\/p>\n<section class=\"textbox tryIt\"><iframe loading=\"lazy\" id=\"ohm3307\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=3307&theme=lumen&iframe_resize_id=ohm3307&source=tnh&show_question_numbers\" width=\"100%\" height=\"500\"><\/iframe><\/section>\n<section>\n<section class=\"textbox tryIt\">A friend of yours is working part-time in a local pet store. Your friend has become increasingly interested in how dogs normally communicate and interact with each other, and is thinking of visiting a local veterinary clinic to see how dogs interact in the waiting room. After reading this section, do you think this is the best way to better understand such interactions? Do you have any suggestions that might result in more valid data?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q754264\">Click here to reveal a sample answer<\/button><\/p>\n<div id=\"q754264\" class=\"hidden-answer\" style=\"display: none\">Sample Answer: Observing dogs in a veterinary clinic waiting room may not be the best way to fully understand how they normally communicate and interact with each other. In such a setting, the dogs may be stressed or anxious due to unfamiliar surroundings, the presence of other animals, or their own health issues. A better approach might be to observe dogs in a more natural setting, such as a dog park or a group obedience training class. Another option could be to conduct a controlled study in a laboratory setting where researchers can control the environment and manipulate specific variables to understand how they impact dog behavior. It is also important to consider ethical considerations, such as ensuring the well-being of the dogs involved in the study and obtaining informed consent from their owners.<\/div>\n<\/div>\n<\/section>\n<\/section>\n","protected":false},"author":20,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Approaches to Research\",\"author\":\"\",\"organization\":\"OpenStax\",\"url\":\"https:\/\/openstax.org\/books\/psychology-2e\/pages\/2-2-approaches-to-research\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"Access for free at https:\/\/openstax.org\/books\/psychology-2e\/pages\/1-introduction\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":22,"module-header":"learn_it","content_attributions":[{"type":"cc","description":"Approaches to Research","author":"","organization":"OpenStax","url":"https:\/\/openstax.org\/books\/psychology-2e\/pages\/2-2-approaches-to-research","project":"","license":"cc-by","license_terms":"Access for free at https:\/\/openstax.org\/books\/psychology-2e\/pages\/1-introduction"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/36"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/users\/20"}],"version-history":[{"count":18,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/36\/revisions"}],"predecessor-version":[{"id":7037,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/36\/revisions\/7037"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/parts\/22"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapters\/36\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/media?parent=36"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/pressbooks\/v2\/chapter-type?post=36"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/contributor?post=36"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontopsychology\/wp-json\/wp\/v2\/license?post=36"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}