Perception and Illusions: Learn It 1—Gestalt Principles of Perception

  • Describe examples of Gestalt principles
  • Understand multimodal perception
  • Give examples of multimodal and crossmodal behavioral effects
  • Explain how and why psychologists use illusions
  • Discuss real-life examples of the Ebbinghaus illusion

Gestalt Principles and Perception

In the early part of the 20th century, Max Wertheimer published a paper demonstrating that individuals perceived motion in rapidly flickering static images—an insight that came to him as he used a tachistoscope (an older type of those viewfinders that display one image at a time and then rotate through other images). Wertheimer, and his assistants Wolfgang Köhler and Kurt Koffka, who later became his partners, believed that perception involved more than simply combining sensory stimuli. This belief led to a new movement within the field of psychology known as Gestalt psychology.

Gestalt psychology

The word gestalt literally means form or pattern, but its use reflects the idea that the whole is different from the sum of its parts. In other words, the brain creates a perception that is more than simply the sum of available sensory inputs, and it does so in predictable ways.

 

Gestalt psychologists translated these predictable ways into principles by which we organize sensory information. As a result, Gestalt psychology has been extremely influential in the area of sensation and perception (Rock & Palmer, 1990).

One Gestalt principle is the figure-ground relationship.

figure-ground relationship

According to this principle, we tend to segment our visual world into figure and ground. Figure is the object or person that is the focus of the visual field, while the ground is the background.

As Figure 1 shows, our perception can vary tremendously, depending on what is perceived as figure and what is perceived as ground. Presumably, our ability to interpret sensory information depends on what we label as the figure and what we label as the ground in any particular case, although this assumption has been called into question (Peterson & Gibson, 1994; Vecera & O’Reilly, 1998).

An illustration shows two identical black face-like shapes that face towards one another, and one white vase-like shape that occupies all of the space in between them. Depending on which part of the illustration is focused on, either the black shapes or the white shape may appear to be the object of the illustration, leaving the other(s) perceived as negative space.
Figure 1. The concept of the figure-ground relationship explains why this image can be perceived either as a vase or as a pair of faces.

Another Gestalt principle for organizing sensory stimuli into meaningful perception is proximity.

proximity

This principle asserts that things that are close to one another tend to be grouped together, as Figure 2 illustrates.

Illustration A shows thirty-six dots in six evenly-spaced rows and columns. Illustration B shows thirty-six dots in six evenly-spaced rows but with the columns separated into three sets of two columns.
Figure 2. The Gestalt principle of proximity suggests that you see (a) one block of dots on the left side and (b) three columns on the right side.

How we read something provides another illustration of the proximity concept. For example, we read this sentence like this, notl iket hiso rt hat. We group the letters of a given word together because there are no spaces between the letters, and we perceive words because there are spaces between each word. Here are some more examples: Cany oum akes enseo ft hiss entence? What doth es e wor dsmea n?

We might also use the principle of similarity to group things in our visual fields.

similarity

According to this principle, things that are alike tend to be grouped together (Figure 3). For example, when watching a football game, we tend to group individuals based on the colors of their uniforms. When watching an offensive drive, we can get a sense of the two teams simply by grouping along this dimension.

An illustration shows six rows of six dots each. The rows of dots alternate between blue and white colored dots.
Figure 3. When looking at this array of dots, we likely perceive alternating rows of colors. We are grouping these dots according to the principle of similarity.

Two additional Gestalt principles are the law of continuity (or good continuation) and closure.

law of continuity

The law of continuity suggests that we are more likely to perceive continuous, smooth flowing lines rather than jagged, broken lines (Figure 4).

An illustration shows two lines of diagonal dots that cross in the middle in the general shape of an “X.”
Figure 4. Good continuation would suggest that we are more likely to perceive this as two overlapping lines, rather than four lines meeting in the center.

closure

The principle of closure states that we organize our perceptions into complete objects rather than as a series of parts (Figure 5).

An illustration shows fragmented lines that would form a circle if they were connected. Another illustration shows fragmented lines that would form a square if they were connected.
Figure 5. Closure suggests that we will perceive a complete circle and rectangle rather than a series of segments.

According to Gestalt theorists, pattern perception, or our ability to discriminate among different figures and shapes, occurs by following the principles described above. You probably feel fairly certain that your perception accurately matches the real world, but this is not always the case.

Our perceptions are based on perceptual hypotheses: educated guesses that we make while interpreting sensory information. These hypotheses are informed by a number of factors, including our personalities, experiences, and expectations. We use these hypotheses to generate our perceptual set. For instance, research has demonstrated that those who are given verbal priming produce a biased interpretation of complex ambiguous figures (Goolkasian & Woodbury, 2010).

The Depths of Perception: Bias, Prejudice, and Cultural Factors

Perception is shaped not just by sensory input but by our experiences, expectations, and social environments. Unfortunately, these factors can contribute to implicit bias.

Research shows:

  • Non-Black participants identify weapons more quickly when paired with images of Black faces and are more likely to falsely identify neutral objects as weapons (Payne, 2001; Payne et al., 2005).
  • In a simulated “shoot/don’t shoot” task, White participants were quicker to “shoot” armed Black targets and more likely to mistakenly “shoot” unarmed Black targets (Correll et al., 2002; Correll et al., 2006).

These findings have real-world implications for understanding how perceptual biases contribute to unequal treatment and tragic outcomes in policing and everyday life.