Attitudes and Persuasion: Fresh Take

  • Describe attitudes and ways they can be influenced or changed
  • Explain cognitive dissonance
  • Compare the peripheral and central routes to persuasion
  • Describe common tricks of persuasion

Attitudes

Watch this short video from Khan Academy Medicine to understand the three components of attitudes, and how attitudes can be influenced:

You can view the transcript for “Components of attitudes | Behavior | MCAT | Khan Academy” here (opens in new window).

Cognitive Dissonance

This video will explain what cognitive dissonance is, how to resolve it, and why its necessary:

 

You can view the transcript for “Cognitive Dissonance Theory: A Crash Course” here (opens in new window).

Persuasion

This video explains the elaboration likelihood model, explaining how either the central or peripheral routes to persuasion are used:You can view the transcript for “Elaboration Likelihood Model | LearnPsychology” here (opens in new window).