- Describe attitudes and ways they can be influenced or changed
- Explain cognitive dissonance
- Compare the peripheral and central routes to persuasion
- Describe common tricks of persuasion
Attitudes
You can view the transcript for “Components of attitudes | Behavior | MCAT | Khan Academy” here (opens in new window).
Cognitive Dissonance
This video will explain what cognitive dissonance is, how to resolve it, and why its necessary:
You can view the transcript for “Cognitive Dissonance Theory: A Crash Course” here (opens in new window).
Persuasion