Social Loafing
Imagine you were just assigned a group project with other students whom you barely know. Everyone in your group will get the same grade. Are you the type who will do most of the work, even though the final grade will be shared? Or are you more likely to do less work because you know others will pick up the slack?
social loafing
Social loafing involves a reduction in individual output on tasks where contributions are pooled. Because each individual’s efforts are not evaluated, individuals can become less motivated to perform well.
Karau and Williams (1993) and Simms and Nichols (2014) reviewed the research on social loafing and discerned when it was least likely to happen. The researchers noted that social loafing could be alleviated if, among other situations, individuals knew their work would be assessed by a manager (in a workplace setting) or instructor (in a classroom setting), or if a manager or instructor required group members to complete self-evaluations.
The likelihood of social loafing in student work groups increases as the size of the group increases (Shepperd & Taylor, 1999). According to Kamau and Williams (1993), college students were the population most likely to engage in social loafing. Their study also found that women and participants from collectivistic cultures were less likely to engage in social loafing, explaining that their group orientation may account for this.
College students could work around social loafing or “free-riding” by suggesting to their professors the use of a flocking method to form groups. Harding (2018) compared groups of students who had self-selected into groups for class to those who had been formed by flocking, which involves assigning students to groups who have similar schedules and motivations. Not only did she find that students reported less “free riding,” but that they also did better in the group assignments compared to those whose groups were self-selected.
Interestingly, the opposite of social loafing occurs when the task is complex and difficult (Bond & Titus, 1983; Geen, 1989). In a group setting, such as the student work group, if your individual performance cannot be evaluated, there is less pressure for you to do well, and thus less anxiety or physiological arousal (Latané, Williams, & Harkens, 1979). This puts you in a relaxed state in which you can perform your best, if you choose (Zajonc, 1965). If the task is a difficult one, many people feel motivated and believe that their group needs their input to do well on a challenging project (Jackson & Williams, 1985).
Another way that being part of a group can affect behavior is exhibited in instances in which deindividuation occurs.
deindividuation
Deindividuation refers to situations in which a person may feel a sense of anonymity and therefore a reduction in accountability and sense of self when among others.
Deindividuation is often pointed to in cases in which mob or riot-like behaviors occur (Zimbardo, 1969), but research on the subject and the role that deindividuation plays in such behaviors has resulted in inconsistent results (as discussed in Granström, Guvå, Hylander, & Rosander, 2009).
Summarizing social influence
| Type of Social Influence | Description |
|---|---|
| Conformity | Changing your behavior to go along with the group even if you do not agree with the group |
| Compliance | Going along with a request or demand |
| Normative social influence | Conformity to a group norm to fit in, feel good, and be accepted by the group |
| Informational social influence | Conformity to a group norm prompted by the belief that the group is competent and has the correct information |
| Obedience | Changing your behavior to please an authority figure or to avoid aversive consequences |
| Groupthink | Tendency to prioritize group cohesion over critical thinking that might lead to poor decision making; more likely to occur when there is perceived unanimity among the group |
| Group polarization | Strengthening of the original group attitude after discussing views within a group |
| Social facilitation | Improved performance when an audience is watching an individual perform a skill they excel at versus when the individual performs the behavior alone |
| Social loafing | Exertion of less effort by a person working in a group because individual performance cannot be evaluated separately from the group, thus causing performance decline on easy tasks |
| Deindividuation | Group situation in which a person may feel a sense of anonymity and a resulting reduction in accountability and sense of self |