Other Types of Learning: Learn It 5—Thoughts on Social Learning

Implications of the Bobo Doll Study

What are the implications of the Bobo Doll study? Bandura concluded that we watch and learn, and that this learning can have both prosocial and antisocial effects. Prosocial (positive) models can be used to encourage socially acceptable behavior.

Parents, caregivers, and leaders in any capacity in particular should take note of this finding. If you want your children to read, then read to them. Let them see you reading. Keep books in your home. Talk about your favorite books. If you want your children to be healthy, then let them see you eat right and exercise, and spend time engaging in physical fitness activities together. The same holds true for qualities like kindness, courtesy, and honesty. The main idea is that children observe and learn from their parents, even their parents’ morals, so be consistent and toss out the old adage “Do as I say, not as I do,” because children tend to copy what you do instead of what you say. Besides parents, many public figures, such as Martin Luther King, Jr. and Mahatma Gandhi, are viewed as prosocial models who are able to inspire global social change. Can you think of someone who has been a prosocial model in your life?
A photograph shows two children playing a video game and pointing a gun-like object toward a screen.
Figure 1. Can video games make us violent? Psychological researchers study this topic. (credit: “woodleywonderworks”/Flickr)

The antisocial effects of observational learning are also worth mentioning. Research suggests that this may help to explain why abused children often grow up to be abusers themselves (Murrell, Christoff, & Henning, 2007). In fact, about 30% of abused children become abusive parents (U.S. Department of Health & Human Services, 2013). We tend to do what we know. Abused children, who grow up witnessing their parents deal with anger and frustration through violent and aggressive acts, often learn to behave in that manner themselves. Sadly, it’s a vicious cycle that’s difficult to break.

Some studies suggest that violent television shows, movies, and video games may also have antisocial effects (Figure 3) although further research needs to be done to understand the correlational and causational aspects of media violence and behavior. Some studies have found a link between viewing violence and aggression seen in children (Anderson & Gentile, 2008; Kirsch, 2010; Miller, Grabell, Thomas, Bermann, & Graham-Bermann, 2012). These findings may not be surprising, given that a child graduating from high school has been exposed to around 200,000 violent acts including murder, robbery, torture, bombings, beatings, and rape through various forms of media (Huston et al., 1992). Not only might viewing media violence affect aggressive behavior by teaching people to act that way in real life situations, but it has also been suggested that repeated exposure to violent acts also desensitizes people to it. Psychologists are working to understand this dynamic.

Violent Media and Aggression

Does watching violent media or playing violent video games cause aggression? Albert Bandura’s early studies suggested television violence increased aggression in children, and more recent studies support these findings. For example, research by Craig Anderson and colleagues (Anderson, Bushman, Donnerstein, Hummer, & Warbuten, 2015; Anderson et al., 2010; Bushman et al., 2016) found extensive evidence to suggest a causal link between hours of exposure to violent media and aggressive thoughts and behaviors. However, studies by Christopher Ferguson and others suggest that while there may be a link between violent media exposure and aggression, research to date has not accounted for other risk factors for aggression including mental health and family life (Ferguson, 2011; Gentile, 2016). What do you think?