{"id":3272,"date":"2023-02-19T16:18:56","date_gmt":"2023-02-19T16:18:56","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-17-2-how-businesses-use-information\/"},"modified":"2025-05-28T14:52:12","modified_gmt":"2025-05-28T14:52:12","slug":"apply-it-17-2-how-businesses-use-information","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-17-2-how-businesses-use-information\/","title":{"raw":"Apply It 17.2: How Businesses Use Information","rendered":"Apply It 17.2: How Businesses Use Information"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between data and information&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between data and information<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different types of data that businesses collect&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different types of data that businesses collect<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between data mining and data warehousing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between data mining and data warehousing<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Explain how businesses use information&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Explain how businesses use information<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>How Businesses Use Information<\/h2>\r\n\r\n[caption id=\"attachment_8176\" align=\"alignright\" width=\"300\"]<img class=\"wp-image-8176 size-medium\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-300x200.jpg\" alt=\"woman in graduation regalia throwing confetti\" width=\"300\" height=\"200\" \/> Figure 1. Your school collects many types of information about you that can be used in different ways.[\/caption]\r\n\r\n<p class=\"im_title\">Did you ever think about how much data you yourself generate? Just remember what you went through to start college. First, you had to fill out application or enrollment forms asking you about high school grades and demographic data. You might have also provided financial data to see if you qualified for financial aid. When you registered for classes, you gave more data to the registrar\u2019s office. When you arrived on campus, you gave out still more data to have your ID picture taken, to get your computer connected to the school network, and to use your bookstore account. Once you started classes, data generation continued on a daily basis: whenever you use your ID on campus, when you log in to the school's systems, when your professors enter your grades.<\/p>\r\n<p>How could the school use your information?<br \/>\r\n[reveal-answer q=\"431661\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"431661\"]Your school can do many things with all the data that they collect from students. For example, they can use data to better plan operations if they see: some majors becoming more popular, more or less enrollment from different segments of the population, or increased use of their network. From the perspective of providing better customer service, they may examine whether there are any patterns to predict which students may need more support or what facilities are gaining in popularity and need additional resources.[\/hidden-answer]<\/p>\r\n<p>&nbsp;<\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between data and information&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between data and information<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different types of data that businesses collect&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different types of data that businesses collect<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between data mining and data warehousing&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between data mining and data warehousing<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Explain how businesses use information&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Explain how businesses use information<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>How Businesses Use Information<\/h2>\n<figure id=\"attachment_8176\" aria-describedby=\"caption-attachment-8176\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8176 size-medium\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-300x200.jpg\" alt=\"woman in graduation regalia throwing confetti\" width=\"300\" height=\"200\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-300x200.jpg 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-1024x682.jpg 1024w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-768x512.jpg 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-1200x800.jpg 1200w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-65x43.jpg 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-225x150.jpg 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317-350x233.jpg 350w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/23193021\/pexels-joshua-mcknight-1139317.jpg 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-8176\" class=\"wp-caption-text\">Figure 1. Your school collects many types of information about you that can be used in different ways.<\/figcaption><\/figure>\n<p class=\"im_title\">Did you ever think about how much data you yourself generate? Just remember what you went through to start college. First, you had to fill out application or enrollment forms asking you about high school grades and demographic data. You might have also provided financial data to see if you qualified for financial aid. When you registered for classes, you gave more data to the registrar\u2019s office. When you arrived on campus, you gave out still more data to have your ID picture taken, to get your computer connected to the school network, and to use your bookstore account. Once you started classes, data generation continued on a daily basis: whenever you use your ID on campus, when you log in to the school&#8217;s systems, when your professors enter your grades.<\/p>\n<p>How could the school use your information?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q431661\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q431661\" class=\"hidden-answer\" style=\"display: none\">Your school can do many things with all the data that they collect from students. For example, they can use data to better plan operations if they see: some majors becoming more popular, more or less enrollment from different segments of the population, or increased use of their network. From the perspective of providing better customer service, they may examine whether there are any patterns to predict which students may need more support or what facilities are gaining in popularity and need additional resources.<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"author":21,"menu_order":12,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Data Mining and Warehousing\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"lumen\",\"description\":\"answer\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"woman and confetti\",\"author\":\"Joshua Mcknight\",\"organization\":\"Pexels\",\"url\":\"https:\/\/www.pexels.com\/photo\/woman-throwing-confetti-1139317\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3260,"module-header":"apply_it","content_attributions":[{"type":"cc","description":"Data Mining and Warehousing","author":"Linda Williams and Lumen Learning","organization":"","url":"","project":"","license":"cc-by","license_terms":""},{"type":"lumen","description":"answer","author":"Lumen Learning","organization":"","url":"","project":"","license":"cc-by","license_terms":""},{"type":"cc","description":"woman and confetti","author":"Joshua Mcknight","organization":"Pexels","url":"https:\/\/www.pexels.com\/photo\/woman-throwing-confetti-1139317\/","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3272"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":9,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3272\/revisions"}],"predecessor-version":[{"id":9773,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3272\/revisions\/9773"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3260"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3272\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3272"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3272"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3272"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}