{"id":3266,"date":"2023-02-19T16:12:14","date_gmt":"2023-02-19T16:12:14","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-17-1-information-technology-in-business\/"},"modified":"2026-07-20T20:14:52","modified_gmt":"2026-07-20T20:14:52","slug":"apply-it-17-1-information-technology-in-business","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-17-1-information-technology-in-business\/","title":{"raw":"Apply It 17.1: Information Technology in Business","rendered":"Apply It 17.1: Information Technology in Business"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what information technology is and why it's important in business&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what information technology is and why it's important in business<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Explain how technology changes businesses&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14722,&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;docs-Calibri&quot;,&quot;16&quot;:10}\">Explain how technology changes businesses<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what business intelligence is and why it's important&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what business intelligence is and why it's important<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Technology and Innovation in Business<\/h2>\r\n<p>For an example of how information technology can reshape the customer experience, look at Amazon's \"Just Walk Out\" technology. Shoppers enter a store by tapping a credit card (or scanning their palm), pick up whatever they want, and walk out. A combination of AI-powered cameras, weight sensors, and radio-frequency identification (RFID) tags tracks what each shopper takes and automatically charges their card.<\/p>\r\n<section class=\"textbox watchIt\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uvlJvqwNGuc?si=G655FDc-a_1LaIPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<p>Read the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/How+Amazon+Is+Trying+To+Get+Rid+Of.txt\">transcript for \"How Amazon Is Trying To Get Rid Of Checkout Lines At Stores\" here (opens in new window).<\/a><\/p>\r\n<\/section>\r\n<p>How is the shopping experience different than in a traditional store? Do you think it's better?<br \/>\r\n[reveal-answer q=\"980744\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"980744\"]You will probably experience less human interaction since the need for a cashier is eliminated. Whether you like the experience will depend on preferences such as trust and comfort with new technology.[\/hidden-answer]<\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what information technology is and why it's important in business&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what information technology is and why it&#8217;s important in business<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Explain how technology changes businesses&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14722,&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;docs-Calibri&quot;,&quot;16&quot;:10}\">Explain how technology changes businesses<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what business intelligence is and why it's important&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what business intelligence is and why it&#8217;s important<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Technology and Innovation in Business<\/h2>\n<p>For an example of how information technology can reshape the customer experience, look at Amazon&#8217;s &#8220;Just Walk Out&#8221; technology. Shoppers enter a store by tapping a credit card (or scanning their palm), pick up whatever they want, and walk out. A combination of AI-powered cameras, weight sensors, and radio-frequency identification (RFID) tags tracks what each shopper takes and automatically charges their card.<\/p>\n<section class=\"textbox watchIt\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/uvlJvqwNGuc?si=G655FDc-a_1LaIPU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Read the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/How+Amazon+Is+Trying+To+Get+Rid+Of.txt\">transcript for &#8220;How Amazon Is Trying To Get Rid Of Checkout Lines At Stores&#8221; here (opens in new window).<\/a><\/p>\n<\/section>\n<p>How is the shopping experience different than in a traditional store? Do you think it&#8217;s better?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q980744\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q980744\" class=\"hidden-answer\" style=\"display: none\">You will probably experience less human interaction since the need for a cashier is eliminated. Whether you like the experience will depend on preferences such as trust and comfort with new technology.<\/div>\n<\/div>\n","protected":false},"author":21,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Inside The First Amazon Go Store\",\"author\":\"Insider Tech\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=zdbumR6Bhd8\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"cc\",\"description\":\"Technology\\'s Influence on Business\",\"author\":\"Linda Williams\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3260,"module-header":"apply_it","content_attributions":null,"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3266"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":16,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3266\/revisions"}],"predecessor-version":[{"id":9946,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3266\/revisions\/9946"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3260"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3266\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3266"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3266"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3266"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}