{"id":3226,"date":"2023-02-19T16:12:03","date_gmt":"2023-02-19T16:12:03","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-4-promotion\/"},"modified":"2023-07-23T17:34:29","modified_gmt":"2023-07-23T17:34:29","slug":"fresh-take-15-4-promotion","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-4-promotion\/","title":{"raw":"Fresh Take 15.4: Promotion","rendered":"Fresh Take 15.4: Promotion"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between integrated marketing communication and the promotion mix&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between integrated marketing communication and the promotion mix<\/span><\/li>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize the advantages and disadvantages of common marketing communication methods&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize the advantages and disadvantages of common marketing communication methods<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Promotion Mix<\/h2>\r\n<section class=\"textbox connectIt\">[embed]https:\/\/youtube.com\/watch?v=OvUrEizTw3Q&amp;si=EnSIkaIECMiOmarE[\/embed]\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/AdvertisingPublicRelationsTheRestofthePromoti.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cAdvertising, Public Relations, &amp; The Rest of the Promotion Mix\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688739&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=yXLHHs2t8w0&amp;video_target=tpm-plugin-3tvdgkwm-yXLHHs2t8w0\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/IntegratedMarketingCommunicationStrategies.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cIntegrated Marketing Communication Strategies\u201d here (opens in new window).<\/span><\/a><\/p>\r\n\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between integrated marketing communication and the promotion mix&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between integrated marketing communication and the promotion mix<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize the advantages and disadvantages of common marketing communication methods&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize the advantages and disadvantages of common marketing communication methods<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Promotion Mix<\/h2>\n<section class=\"textbox connectIt\"><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Advertising, Public Relations, &amp; The Rest of the Promotion Mix\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/OvUrEizTw3Q?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/AdvertisingPublicRelationsTheRestofthePromoti.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cAdvertising, Public Relations, &amp; The Rest of the Promotion Mix\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688739&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=yXLHHs2t8w0&amp;video_target=tpm-plugin-3tvdgkwm-yXLHHs2t8w0\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/IntegratedMarketingCommunicationStrategies.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cIntegrated Marketing Communication Strategies\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":29,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Advertising, Public Relations, & The Rest of the Promotion Mix\",\"author\":\"Professor Wolters\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=OvUrEizTw3Q\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Integrated Marketing Communication Strategies\",\"author\":\"Professor Wolters\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=yXLHHs2t8w0\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3193,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"Advertising, Public Relations, & The Rest of the Promotion Mix","author":"Professor Wolters","organization":"","url":"https:\/\/www.youtube.com\/watch?v=OvUrEizTw3Q","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Integrated Marketing Communication Strategies","author":"Professor Wolters","organization":"","url":"https:\/\/www.youtube.com\/watch?v=yXLHHs2t8w0","project":"","license":"arr","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3226"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":6,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3226\/revisions"}],"predecessor-version":[{"id":8149,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3226\/revisions\/8149"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3193"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3226\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3226"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3226"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3226"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}