{"id":3219,"date":"2023-02-19T16:12:02","date_gmt":"2023-02-19T16:12:02","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-3-place\/"},"modified":"2025-05-28T14:02:13","modified_gmt":"2025-05-28T14:02:13","slug":"fresh-take-15-3-place","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-3-place\/","title":{"raw":"Fresh Take 15.3: Place","rendered":"Fresh Take 15.3: Place"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;List the characteristics and flows of a distribution channel&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">List the characteristics and flows of a distribution channel<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what channel partners are and how they support distribution channels&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what channel partners are and how they support distribution channels<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what a wholesale intermediary is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what a wholesale intermediary is<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different types of retailers&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different types of retailers<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between supply chains and distribution channels&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between supply chains and distribution channels<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Distribution Channels<\/h2>\r\n<section class=\"textbox connectIt\"><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688734&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=uZEa9RXRAzI&amp;video_target=tpm-plugin-jutner4s-uZEa9RXRAzI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TheMarketingMixProductdistribution.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cThe Marketing Mix - Product distribution\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688735&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=fvLGcdp7FbA&amp;video_target=tpm-plugin-kflqiytm-fvLGcdp7FbA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/232Typesofdistributionchannels.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201c23.2 Types of distribution channels\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688736&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=JzLoo8cFJBI&amp;video_target=tpm-plugin-rj8ztfdz-JzLoo8cFJBI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/RetailersWholesalersandDistributors.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cRetailers, Wholesalers and Distributors\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688737&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=S_GMCy0l6xY&amp;video_target=tpm-plugin-rrw9qohu-S_GMCy0l6xY\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/RetailFormatsStoreBasedRetailingandNonStoreBasedretailingTypesofRetailers.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cRetail Formats - Store Based Retailing and Non Store Based retailing | Types of Retailers\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<h2>Marketing Channels vs. Supply Chain<\/h2>\r\n<section class=\"textbox watchIt\"><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688738&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=B9xMWAHx9eE&amp;video_target=tpm-plugin-tmk0k039-B9xMWAHx9eE\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/MarketingChannelWhatisthedifferencebetweenmarketingchannelandsupplychain.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cMarketing Channel - What is the difference between marketing channel and supply chain.\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;List the characteristics and flows of a distribution channel&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">List the characteristics and flows of a distribution channel<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what channel partners are and how they support distribution channels&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what channel partners are and how they support distribution channels<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what a wholesale intermediary is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what a wholesale intermediary is<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different types of retailers&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different types of retailers<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between supply chains and distribution channels&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between supply chains and distribution channels<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Distribution Channels<\/h2>\n<section class=\"textbox connectIt\"><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688734&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=uZEa9RXRAzI&amp;video_target=tpm-plugin-jutner4s-uZEa9RXRAzI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TheMarketingMixProductdistribution.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cThe Marketing Mix &#8211; Product distribution\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688735&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=fvLGcdp7FbA&amp;video_target=tpm-plugin-kflqiytm-fvLGcdp7FbA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/232Typesofdistributionchannels.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201c23.2 Types of distribution channels\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688736&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=JzLoo8cFJBI&amp;video_target=tpm-plugin-rj8ztfdz-JzLoo8cFJBI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/RetailersWholesalersandDistributors.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cRetailers, Wholesalers and Distributors\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688737&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=S_GMCy0l6xY&amp;video_target=tpm-plugin-rrw9qohu-S_GMCy0l6xY\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/RetailFormatsStoreBasedRetailingandNonStoreBasedretailingTypesofRetailers.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cRetail Formats &#8211; Store Based Retailing and Non Store Based retailing | Types of Retailers\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<h2>Marketing Channels vs. Supply Chain<\/h2>\n<section class=\"textbox watchIt\"><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688738&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=B9xMWAHx9eE&amp;video_target=tpm-plugin-tmk0k039-B9xMWAHx9eE\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/MarketingChannelWhatisthedifferencebetweenmarketingchannelandsupplychain.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cMarketing Channel &#8211; What is the difference between marketing channel and supply chain.\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":23,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"The Marketing Mix - Product distribution\",\"author\":\"365 Financial Analyst\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=uZEa9RXRAzI\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"23.2 Types of distribution channels\",\"author\":\"wira ari\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=fvLGcdp7FbA\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Retailers, Wholesalers and Distributors\",\"author\":\"\",\"organization\":\"Lagos State Employment Trust Fund\",\"url\":\"https:\/\/www.youtube.com\/watch?v=JzLoo8cFJBI\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Retail Formats - Store Based Retailing and Non Store Based retailing | Types of Retailers\",\"author\":\"Marketing91\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=S_GMCy0l6xY\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Marketing Channel - What is the difference between marketing channel and supply chain.\",\"author\":\"\",\"organization\":\"The Marketing Channel\",\"url\":\"https:\/\/youtu.be\/B9xMWAHx9eE\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3193,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"The Marketing Mix - Product distribution","author":"365 Financial Analyst","organization":"","url":"https:\/\/www.youtube.com\/watch?v=uZEa9RXRAzI","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"23.2 Types of distribution channels","author":"wira ari","organization":"","url":"https:\/\/www.youtube.com\/watch?v=fvLGcdp7FbA","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Retailers, Wholesalers and Distributors","author":"","organization":"Lagos State Employment Trust Fund","url":"https:\/\/www.youtube.com\/watch?v=JzLoo8cFJBI","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Retail Formats - Store Based Retailing and Non Store Based retailing | Types of Retailers","author":"Marketing91","organization":"","url":"https:\/\/www.youtube.com\/watch?v=S_GMCy0l6xY","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Marketing Channel - What is the difference between marketing channel and supply chain.","author":"","organization":"The Marketing Channel","url":"https:\/\/youtu.be\/B9xMWAHx9eE","project":"","license":"arr","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3219"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":7,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3219\/revisions"}],"predecessor-version":[{"id":9737,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3219\/revisions\/9737"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3193"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3219\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3219"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3219"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3219"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}