{"id":3211,"date":"2023-02-19T16:11:57","date_gmt":"2023-02-19T16:11:57","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-2-price\/"},"modified":"2023-07-23T13:57:54","modified_gmt":"2023-07-23T13:57:54","slug":"fresh-take-15-2-price","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-2-price\/","title":{"raw":"Fresh Take 15.2: Price","rendered":"Fresh Take 15.2: Price"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what pricing means to the customer&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what pricing means to the customer<\/span><\/li>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how product pricing can help businesses achieve goals&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how product pricing can help businesses achieve goals<\/span><\/li>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use discounts and allowances&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15171,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use discounts and allowances<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Pricing<\/h2>\r\n<section class=\"textbox connectIt\"><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688733&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=2tzd7XivFqk&amp;video_target=tpm-plugin-qfi7mv1r-2tzd7XivFqk\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TheMarketingMixPricing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cThe Marketing Mix - Pricing\u201d here (opens in new window).<\/span><\/a><\/p>\r\n[embed]https:\/\/youtube.com\/watch?v=xQWUm_eHjGk&amp;si=EnSIkaIECMiOmarE[\/embed]\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/PRICINGSTRATEGYHowToFindTheIdealPriceForAProd.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cPRICING STRATEGY: How To Find The Ideal Price For A Product\u201d here (opens in new window).<\/span><\/a><\/p>\r\n[embed]https:\/\/youtube.com\/watch?v=fSzPm52ZqyQ&amp;si=EnSIkaIECMiOmarE[\/embed]\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BusinessPricingTacticsSeasonalDiscountsMore.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBusiness Pricing Tactics - Seasonal Discounts &amp; More\u201d here (opens in new window).<\/span><\/a><\/p>\r\n\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what pricing means to the customer&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what pricing means to the customer<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how product pricing can help businesses achieve goals&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how product pricing can help businesses achieve goals<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use discounts and allowances&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15171,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;9&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use discounts and allowances<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Pricing<\/h2>\n<section class=\"textbox connectIt\"><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688733&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=2tzd7XivFqk&amp;video_target=tpm-plugin-qfi7mv1r-2tzd7XivFqk\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TheMarketingMixPricing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cThe Marketing Mix &#8211; Pricing\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"PRICING STRATEGY: How To Find The Ideal Price For A Product\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xQWUm_eHjGk?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/PRICINGSTRATEGYHowToFindTheIdealPriceForAProd.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cPRICING STRATEGY: How To Find The Ideal Price For A Product\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Business Pricing Tactics - Seasonal Discounts &amp; More\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fSzPm52ZqyQ?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BusinessPricingTacticsSeasonalDiscountsMore.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBusiness Pricing Tactics &#8211; Seasonal Discounts &amp; More\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"The Marketing Mix - Pricing\",\"author\":\"365 Financial Analyst\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=2tzd7XivFqk\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"PRICING STRATEGY: How To Find The Ideal Price For A Product\",\"author\":\"\",\"organization\":\"Learn with Shopify\",\"url\":\"https:\/\/www.youtube.com\/watch?v=xQWUm_eHjGk\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Business Pricing Tactics - Seasonal Discounts & More\",\"author\":\"Professor Wolters\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=fSzPm52ZqyQ\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3193,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"The Marketing Mix - Pricing","author":"365 Financial Analyst","organization":"","url":"https:\/\/www.youtube.com\/watch?v=2tzd7XivFqk","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"PRICING STRATEGY: How To Find The Ideal Price For A Product","author":"","organization":"Learn with Shopify","url":"https:\/\/www.youtube.com\/watch?v=xQWUm_eHjGk","project":"","license":"arr","license_terms":"Standard YouTube License"},{"type":"copyrighted_video","description":"Business Pricing Tactics - Seasonal Discounts & More","author":"Professor Wolters","organization":"","url":"https:\/\/www.youtube.com\/watch?v=fSzPm52ZqyQ","project":"","license":"arr","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3211"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":6,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3211\/revisions"}],"predecessor-version":[{"id":8131,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3211\/revisions\/8131"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3193"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3211\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3211"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3211"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3211"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}