{"id":3205,"date":"2023-02-19T16:11:57","date_gmt":"2023-02-19T16:11:57","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-1-product\/"},"modified":"2025-05-28T13:38:06","modified_gmt":"2025-05-28T13:38:06","slug":"fresh-take-15-1-product","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-15-1-product\/","title":{"raw":"Fresh Take 15.1: Product","rendered":"Fresh Take 15.1: Product"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize common product categories&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize common product categories<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what a branding strategy is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what a branding strategy is<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the product life cycle&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the product life cycle<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the stages of the new-product development process&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the stages of the new-product development process<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand different marketing considerations to think about during the product life cycle&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15235,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand different marketing considerations to think about during the product life cycle<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Product Categories<\/h2>\r\n<section class=\"textbox watchIt\"><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4mqPAUvXRw0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\r\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TypesofConsumerProductsHowtoSellThem.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cTypes of Consumer Products &amp; How to Sell Them\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<h2>Branding Strategies<\/h2>\r\n<section class=\"textbox example\">\r\n<p>[embed]https:\/\/youtube.com\/watch?v=s2eka_dWAxs&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/10000yearsofbrandingexplainedin6minutes.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201c10,000 years of branding explained in 6 minutes\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>[embed]https:\/\/youtube.com\/watch?v=NV46l9PnE_I&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BrandArchitecture.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBrand Architecture\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688726&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=t-nNwaVgqyo&amp;video_target=tpm-plugin-3h116d4w-t-nNwaVgqyo\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhatarePrivateLabelBrandsin42seconds.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhat are Private Label Brands? in 42 seconds\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>[embed]https:\/\/youtube.com\/watch?v=dkyvlS9k4k4&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BrandNamevs.Generic.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBrand Name vs. Generic\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>https:\/\/youtube.com\/watch?v=D1nCZ59KzLo&amp;si=EnSIkaIECMiOmarE<\/p>\r\n<p>There is no closed captioning for the happy instrumental background music in the video above. All the content is written on the screen throughout the video.<\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688728&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=qpn9Joz0QE0&amp;video_target=tpm-plugin-10pjjaex-qpn9Joz0QE0\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/ProductBrandingVersusOrganizationBrandingResound.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cProduct Branding Versus Organization Branding | Resound\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688729&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=D2XDTx-og8Q&amp;video_target=tpm-plugin-fxza4hcx-D2XDTx-og8Q\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/LasVegasClassicexampleofplacebranding.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cLas Vegas - Classic example of place branding\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688730&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=C_cnt20N3jI&amp;video_target=tpm-plugin-0w3z9vsd-C_cnt20N3jI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/AllThingsCo-BrandingPart1.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cAll Things Co-Branding | Part 1\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688731&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=TwdLXgIhXJA&amp;video_target=tpm-plugin-je6ikfbd-TwdLXgIhXJA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhatisBrandLicensing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhat is Brand Licensing?\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688732&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=DaeA-22I-94&amp;video_target=tpm-plugin-f9kaahpt-DaeA-22I-94\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/LineExtensionvsBrandextension.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cLine Extension vs Brand extension\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<h2>Product Life Cycle<\/h2>\r\n<section class=\"textbox connectIt\">\r\n<p>[embed]https:\/\/youtube.com\/watch?v=8yiBnW82NpM&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/ProductLifeCycleinmarketing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cProduct Life Cycle in marketing\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>[embed]https:\/\/youtube.com\/watch?v=ahHZWy7cupE&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/ProductDevelopmentPhaseAGuidetoBuildingSucces.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cProduct Development Phase: A Guide to Building Successful Product Development Phases\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize common product categories&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize common product categories<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what a branding strategy is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what a branding strategy is<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the product life cycle&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the product life cycle<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the stages of the new-product development process&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the stages of the new-product development process<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand different marketing considerations to think about during the product life cycle&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15235,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;10&quot;:2,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand different marketing considerations to think about during the product life cycle<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Product Categories<\/h2>\n<section class=\"textbox watchIt\"><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/4mqPAUvXRw0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TypesofConsumerProductsHowtoSellThem.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cTypes of Consumer Products &amp; How to Sell Them\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<h2>Branding Strategies<\/h2>\n<section class=\"textbox example\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"10,000 years of branding explained in 6 minutes | Debbie Millman\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/s2eka_dWAxs?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/10000yearsofbrandingexplainedin6minutes.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201c10,000 years of branding explained in 6 minutes\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Brand Architecture\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NV46l9PnE_I?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BrandArchitecture.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBrand Architecture\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688726&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=t-nNwaVgqyo&amp;video_target=tpm-plugin-3h116d4w-t-nNwaVgqyo\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhatarePrivateLabelBrandsin42seconds.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhat are Private Label Brands? in 42 seconds\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-3\" title=\"Brand Name vs. Generic\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dkyvlS9k4k4?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BrandNamevs.Generic.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBrand Name vs. Generic\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-6\" title=\"The Anatomy of Personal Branding\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/D1nCZ59KzLo?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>There is no closed captioning for the happy instrumental background music in the video above. All the content is written on the screen throughout the video.<\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688728&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=qpn9Joz0QE0&amp;video_target=tpm-plugin-10pjjaex-qpn9Joz0QE0\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/ProductBrandingVersusOrganizationBrandingResound.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cProduct Branding Versus Organization Branding | Resound\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688729&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=D2XDTx-og8Q&amp;video_target=tpm-plugin-fxza4hcx-D2XDTx-og8Q\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/LasVegasClassicexampleofplacebranding.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cLas Vegas &#8211; Classic example of place branding\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688730&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=C_cnt20N3jI&amp;video_target=tpm-plugin-0w3z9vsd-C_cnt20N3jI\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/AllThingsCo-BrandingPart1.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cAll Things Co-Branding | Part 1\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688731&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=TwdLXgIhXJA&amp;video_target=tpm-plugin-je6ikfbd-TwdLXgIhXJA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhatisBrandLicensing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhat is Brand Licensing?\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688732&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=DaeA-22I-94&amp;video_target=tpm-plugin-f9kaahpt-DaeA-22I-94\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/LineExtensionvsBrandextension.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cLine Extension vs Brand extension\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<h2>Product Life Cycle<\/h2>\n<section class=\"textbox connectIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-4\" title=\"Product Life Cycle in marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/8yiBnW82NpM?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/ProductLifeCycleinmarketing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cProduct Life Cycle in marketing\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-5\" title=\"Product Development Phase: A Guide to Building Successfull Product Development Phases\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ahHZWy7cupE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/ProductDevelopmentPhaseAGuidetoBuildingSucces.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cProduct Development Phase: A Guide to Building Successful Product Development Phases\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":10,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Types of Consumer Products & How to Sell Them\",\"author\":\"Professor Wolters\",\"organization\":\"\",\"url\":\"https:\/\/youtu.be\/4mqPAUvXRw0\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"10,000 years of branding explained in 6 minutes\",\"author\":\"\",\"organization\":\"Big Think\",\"url\":\"https:\/\/youtu.be\/s2eka_dWAxs\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Brand Architecture\",\"author\":\"Tim P. 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