{"id":3189,"date":"2023-02-19T16:11:51","date_gmt":"2023-02-19T16:11:51","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-14-3-the-marketing-mix\/"},"modified":"2023-07-22T19:32:46","modified_gmt":"2023-07-22T19:32:46","slug":"fresh-take-14-3-the-marketing-mix","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-14-3-the-marketing-mix\/","title":{"raw":"Fresh Take 14.3: The Marketing Mix","rendered":"Fresh Take 14.3: The Marketing Mix"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the 4Ps of marketing: product, price, place, and promotion&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the 4Ps of marketing: product, price, place, and promotion<\/span><\/li>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Give examples of the marketing mix&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Give examples of the marketing mix<\/span><\/li>\r\n \t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how marketing strategies align with corporate strategies&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how marketing strategies align with corporate strategies<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Marketing Mix<\/h2>\r\n<section class=\"textbox connectIt\">The following video illustrates how the marketing mix changes depending on the target customer:\r\n<iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qwHbOIM-hC8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>You can <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Intro+to+Business\/Transcriptions\/ValueCreationThroughTheMarketingMix_transcript.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for \"Value Creation Through the Marketing Mix\" (opens in new window).<\/a>\r\n\r\n<iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688720&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=81o65vbtGKo&amp;video_target=tpm-plugin-bc5de9z4-81o65vbtGKo\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/HowtoDevelopBusinessStrategyforYourBusiness.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cHow to Develop Business Strategy for Your Business\u201d here (opens in new window).<\/span><\/a><\/p>\r\n\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the 4Ps of marketing: product, price, place, and promotion&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the 4Ps of marketing: product, price, place, and promotion<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Give examples of the marketing mix&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Give examples of the marketing mix<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how marketing strategies align with corporate strategies&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how marketing strategies align with corporate strategies<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Marketing Mix<\/h2>\n<section class=\"textbox connectIt\">The following video illustrates how the marketing mix changes depending on the target customer:<br \/>\n<iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/qwHbOIM-hC8\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>You can <a href=\"https:\/\/course-building.s3-us-west-2.amazonaws.com\/Intro+to+Business\/Transcriptions\/ValueCreationThroughTheMarketingMix_transcript.txt\" target=\"_blank\" rel=\"noopener\">view the transcript for &#8220;Value Creation Through the Marketing Mix&#8221; (opens in new window).<\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688720&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=81o65vbtGKo&amp;video_target=tpm-plugin-bc5de9z4-81o65vbtGKo\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/HowtoDevelopBusinessStrategyforYourBusiness.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cHow to Develop Business Strategy for Your Business\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":19,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Value Creation Through the Marketing 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