{"id":3182,"date":"2023-02-19T16:11:50","date_gmt":"2023-02-19T16:11:50","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-14-2-segmentation-and-targeting\/"},"modified":"2023-11-06T15:22:54","modified_gmt":"2023-11-06T15:22:54","slug":"fresh-take-14-2-segmentation-and-targeting","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-14-2-segmentation-and-targeting\/","title":{"raw":"Fresh Take 14.2: Segmentation and Targeting","rendered":"Fresh Take 14.2: Segmentation and Targeting"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Define segmentation and targeting&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4609,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;}\">Define segmentation and targeting<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand why segmentation and targeting are important to marketing strategy&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand why segmentation and targeting are important to marketing strategy<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand why market research is important&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand why market research is important<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Segmentation and Targeting<\/h2>\r\n<section class=\"textbox watchIt\"><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688719&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=IrJ1cNIfmsk&amp;video_target=tpm-plugin-jt31ifo3-IrJ1cNIfmsk\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/MarketSegmentationWithRealWorldExamplesFromABusinessProfessor.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cMarket Segmentation (With Real World Examples) | From A Business Professor\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<h2>Marketing Research<\/h2>\r\n<section class=\"textbox connectIt\">\r\n<p>[embed]https:\/\/youtube.com\/watch?v=xdh0H0qvUNc&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BasicsofMarketingResearch.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBasics of Marketing Research\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>[embed]https:\/\/youtube.com\/watch?v=b4us4bNwAsc&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TheBasicsoftheMarketingResearchProcess.html\" target=\"_blank\" rel=\"noopener\">the <span class=\"s1\">transcript for \u201cThe Basics of the Marketing Research Process\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Define segmentation and targeting&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:4609,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;}\">Define segmentation and targeting<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand why segmentation and targeting are important to marketing strategy&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand why segmentation and targeting are important to marketing strategy<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand why market research is important&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand why market research is important<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Segmentation and Targeting<\/h2>\n<section class=\"textbox watchIt\"><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688719&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=IrJ1cNIfmsk&amp;video_target=tpm-plugin-jt31ifo3-IrJ1cNIfmsk\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/MarketSegmentationWithRealWorldExamplesFromABusinessProfessor.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cMarket Segmentation (With Real World Examples) | From A Business Professor\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<h2>Marketing Research<\/h2>\n<section class=\"textbox connectIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Basics of Marketing Research\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xdh0H0qvUNc?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/BasicsofMarketingResearch.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBasics of Marketing Research\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"The Basics of the Marketing Research Process\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/b4us4bNwAsc?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/TheBasicsoftheMarketingResearchProcess.html\" target=\"_blank\" rel=\"noopener\">the <span class=\"s1\">transcript for \u201cThe Basics of the Marketing Research Process\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Market Segmentation (With Real World Examples) | From A Business Professor\",\"author\":\"Business School 101\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=IrJ1cNIfmsk\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"Basics of Marketing Research\",\"author\":\"Professor 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