{"id":3177,"date":"2023-02-19T16:11:49","date_gmt":"2023-02-19T16:11:49","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-14-1-the-role-of-customers\/"},"modified":"2023-11-06T14:58:00","modified_gmt":"2023-11-06T14:58:00","slug":"fresh-take-14-1-the-role-of-customers","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-14-1-the-role-of-customers\/","title":{"raw":"Fresh Take 14.1: The Role of Customers","rendered":"Fresh Take 14.1: The Role of Customers"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what marketing is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what marketing is<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what the marketing concept is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what the marketing concept is<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what a value proposition is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what a value proposition is<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the importance of managing the customer relationship&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the importance of managing the customer relationship<\/span><\/li>\r\n\t<li>Understand how consumers make decisions<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Marketing Concept and Orientations<\/h2>\r\n<section class=\"textbox connectIt\"><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688686&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=QusJ4fpWQwA&amp;video_target=tpm-plugin-xolhnci8-QusJ4fpWQwA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhatIsMarketingIn3MinutesMarketingForBeginners.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhat Is Marketing In 3 Minutes | Marketing For Beginners\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9688687&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=pJOTp6t-c8A&amp;video_target=tpm-plugin-8uws45gb-pJOTp6t-c8A\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/MarketingManagementOrientationsThe5MarketingConcepts.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cMarketing Management Orientations - The 5 Marketing Concepts \ud83e\udd29\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<h2>Value Proposition Example<\/h2>\r\n<section class=\"textbox example\"><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=10418250&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=v4f2ucbKVik&amp;video_target=tpm-plugin-2p96jw7n-v4f2ucbKVik\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\r\nYou can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/Value+Proposition+-+Apple.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cValue Proposition - Apple\u201d here (opens in new window).<\/a><\/section>\r\n<h2>Customer Relationships<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtube.com\/watch?v=hoO5ZdKl2qE&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a style=\"display: inline !important;\" href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/HowtoBuildCustomerRelationshipsCrashCourseEnt.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cHow to Build Customer Relationships: Crash Course Entrepreneurship #10\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<h2>Consumer Decision Making<\/h2>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/youtube.com\/watch?v=KpN7QOp6J04&amp;si=EnSIkaIECMiOmarE[\/embed]<\/p>\r\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/Buyerdecisionprocessstagesinmarketing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBuyer decision process stages in marketing\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what marketing is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what marketing is<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what the marketing concept is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what the marketing concept is<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand what a value proposition is&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand what a value proposition is<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the importance of managing the customer relationship&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the importance of managing the customer relationship<\/span><\/li>\n<li>Understand how consumers make decisions<\/li>\n<\/ul>\n<\/section>\n<h2>Marketing Concept and Orientations<\/h2>\n<section class=\"textbox connectIt\"><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688686&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=QusJ4fpWQwA&amp;video_target=tpm-plugin-xolhnci8-QusJ4fpWQwA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhatIsMarketingIn3MinutesMarketingForBeginners.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhat Is Marketing In 3 Minutes | Marketing For Beginners\u201d here (opens in new window).<\/span><\/a><\/p>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9688687&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=pJOTp6t-c8A&amp;video_target=tpm-plugin-8uws45gb-pJOTp6t-c8A\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/MarketingManagementOrientationsThe5MarketingConcepts.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cMarketing Management Orientations &#8211; The 5 Marketing Concepts \ud83e\udd29\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<h2>Value Proposition Example<\/h2>\n<section class=\"textbox example\"><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=10418250&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=v4f2ucbKVik&amp;video_target=tpm-plugin-2p96jw7n-v4f2ucbKVik\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><br \/>\nYou can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/Value+Proposition+-+Apple.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cValue Proposition &#8211; Apple\u201d here (opens in new window).<\/a><\/section>\n<h2>Customer Relationships<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"How to Build Customer Relationships: Crash Course Entrepreneurship #10\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/hoO5ZdKl2qE?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a style=\"display: inline !important;\" href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/HowtoBuildCustomerRelationshipsCrashCourseEnt.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cHow to Build Customer Relationships: Crash Course Entrepreneurship #10\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<h2>Consumer Decision Making<\/h2>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-2\" title=\"Buyer decision process stages in marketing\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/KpN7QOp6J04?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/Buyerdecisionprocessstagesinmarketing.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cBuyer decision process stages in marketing\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n","protected":false},"author":21,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Marketing Management Orientations - The 5 Marketing Concepts ud83eudd29\",\"author\":\"questus marketing knowledge\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=pJOTp6t-c8A\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"},{\"type\":\"copyrighted_video\",\"description\":\"What Is Marketing In 3 Minutes | Marketing For Beginners\",\"author\":\"Shane 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