{"id":3135,"date":"2023-02-19T16:11:42","date_gmt":"2023-02-19T16:11:42","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-12-6-career-connection\/"},"modified":"2025-05-27T18:47:58","modified_gmt":"2025-05-27T18:47:58","slug":"apply-it-12-6-career-connection","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-12-6-career-connection\/","title":{"raw":"Apply It 12.6: Career Connection: Customizing Your R\u00e9sum\u00e9","rendered":"Apply It 12.6: Career Connection: Customizing Your R\u00e9sum\u00e9"},"content":{"raw":"<section class=\"textbox learningGoals\" aria-label=\"Learning Goals\">\r\n<ul>\r\n\t<li>Understand why it's important to customize your r\u00e9sum\u00e9 and how to do it<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>How to Customize Your R\u00e9sum\u00e9<\/h2>\r\n<p>Take a look at the description of the role of Field Marketing Coordinator at Publix, a supermarket chain based in Florida. Think about how you would describe your skills and experience to align with this role.<\/p>\r\n<section class=\"textbox example\">\r\n<h3>Field Marketing Coordinator at Publix[footnote]Publix Super Markets. \u201cField Marketing Coordinator.\u201d Accessed January 31, 2023. http:\/\/corporate.publix.com\/careers\/support-areas\/corporate\/departments\/marketing\/field-marketing-coordinator[\/footnote]<\/h3>\r\n<p>Field Marketing Coordinators execute plans developed to help stores promote sales and community involvement. To determine what strategy is most appropriate, the Field Marketing Coordinators research and analyze marketing research data, such as demographics, customer voice survey results, mystery shopper reporting, market share and sales trends. One strategy used is Publix-sponsored activities for the community such as the Publix Gasparilla Distance Classic, or the Publix Georgia Marathon. It's the Field Marketing Coordinators' job to select and manage these events. Field Marketing Coordinators are also the drivers in planning promotional activities for the grand openings of Publix grocery stores and of non-traditional Publix business units.<\/p>\r\n<ul>\r\n\t<li>Bachelor's Degree in Marketing and\/or Advertising<\/li>\r\n\t<li>Experience in Marketing, Advertising or Public Relations<\/li>\r\n\t<li>Experience in <strong>retail operations<\/strong><\/li>\r\n\t<li><strong>Computer skills<\/strong> including the ability to use Microsoft Office: (Word, Excel, Outlook, Access, and PowerPoint), and FileMaker Pro<\/li>\r\n\t<li><strong>Knowledge of marketing and advertising<\/strong> functions and principles within a large organization<\/li>\r\n\t<li>Knowledge of demographic influences on customer shopping patterns<\/li>\r\n\t<li>Knowledge of advertising options and when to consider each option for strategic communication efforts<\/li>\r\n\t<li>Knowledge of project management processes and disciplines<\/li>\r\n\t<li>Strong project management skills<\/li>\r\n\t<li><strong>Strong written and verbal communication skills<\/strong><\/li>\r\n\t<li><strong>Ability to work well with others and to be an effective team player<\/strong><\/li>\r\n\t<li><strong>Obvious enthusiasm, initiative and pride<\/strong> in work<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h3>Show Off Transferable Skills and Experience<\/h3>\r\n\r\n[caption id=\"attachment_8052\" align=\"alignright\" width=\"300\"]<img class=\"wp-image-8052 size-medium\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-300x200.jpg\" alt=\"salesperson helping a customer at a clothing store\" width=\"300\" height=\"200\" \/> Figure 1. Interpersonal skills in a retail setting are transferable skills that can be useful in other work environments.[\/caption]\r\n\r\n<p>Suppose that you are interested in this marketing job but you have never worked in marketing before. Your most significant job experience has been working as a Sales Associate at a Gap clothing store. You also have the skills and experience that you have accumulated from attending school. Looking at the bullet points above, how could you connect your retail experience at the Gap with this job description? A good first step is to go through and highlight key words and think about how your experiences could be used to explain that you have transferable skills.<\/p>\r\n<ol>\r\n\t<li><strong>Retail operations<br \/>\r\n<\/strong>[reveal-answer q=\"544809\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"544809\"]Even though Gap sells clothing and not groceries, it's still a retailer and you should describe what your responsibilities were in the \"retail operations.\"\r\n\r\n<ul>\r\n\t<li>Retail operations experience includes daily customer interactions while providing a high level of personalized service, familiarity with inventory controls, creating product displays, and processing transactions.[\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Computer skills<br \/>\r\n<\/strong>[reveal-answer q=\"195961\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"195961\"]You definitely use the computer as a student. If you are a business major, it's very likely that you will have used at least Microsoft Office products such as Word, Excel, and PowerPoint. You might also be familiar with using Google tools. Make sure to specifically list \"computer skills\" in the skills section of your resume and name the software that you have used.\r\n\r\n<ul>\r\n\t<li>Computer skills: Microsoft Office Suite, Google Suite, Canva, point-of-sale system.[\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Knowledge of marketing and advertising<br \/>\r\n<\/strong>[reveal-answer q=\"497483\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"497483\"]While you may not have been making decisions about marketing and advertising, you certainly have knowledge about the Gap's marketing and promotions. Combined with what you have learned about in your marketing classes, you have both academic and practical knowledge and can probably give some good examples.\r\n\r\n<ul>\r\n\t<li>Knowledge of marketing and advertising including understanding of customer needs and preferences; extensive knowledge of product offerings; and familiarity with planning and execution of promotional activities such as sales, discounts, and special events. [\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Strong written and verbal communication skills<br \/>\r\n<\/strong> [reveal-answer q=\"159383\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"159383\"]You probably interacted with customers whenever you worked at the Gap by using verbal communication. If you ever needed to message your boss or co-workers about work, that's written communication. When you describe these experiences, make sure to use the wording that appears in the job description.\r\n\r\n<ul>\r\n\t<li>Strong written and verbal communication skills developed through daily interactions with customers and collaborating with teammates.[\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Ability to work well with others and to be an effective team player<br \/>\r\n<\/strong> [reveal-answer q=\"262062\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"262062\"]You probably had co-workers and a manager in the store with you at the Gap. Use this wording to describe your interactions and how they contributed to the \"retail operations.\"\r\n\r\n<ul>\r\n\t<li>Ability to work well with others and be effective team player in a fast-paced retail operation with high customer and sales volume.[\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Obvious enthusiasm, initiative and pride<br \/>\r\n<\/strong> [reveal-answer q=\"341086\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"341086\"]Again, use these words to describe your work experience.\r\n\r\n<ul>\r\n\t<li>Team player contributing enthusiasm, initiative, and pride in customer interactions to increase sales volume by establishing personal connections and demonstrating attention to detail in responding to customer needs.[\/hidden-answer]<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ol>\r\n<section class=\"textbox proTip\">Anytime you can describe something you accomplished with numbers, consider including that on your r\u00e9sum\u00e9. Just describing with words like \"significant\" or \"adding value\" is okay but quantifying your contribution by pairing it with a concrete number that can impress is even better.\r\n\r\n<ul>\r\n\t<li>Increased sales by 10%<\/li>\r\n\t<li>Recruited 25 new members<\/li>\r\n\t<li>Responsible for 100 clients<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h3>Highlight Relevant Knowledge<\/h3>\r\n<p>The bullet points above also list different areas of knowledge that Publix is looking for such as marketing and advertising functions, demographic influences on customer shopping patterns, and advertising options. When you are seeking your first job after college, you may not have job experience that used this knowledge but you may have learned about them in school. In that case, highlight that knowledge in the education section of your r\u00e9sum\u00e9 with bullet points. For example:<\/p>\r\n<ul>\r\n\t<li>Coursework includes: marketing and advertising functions, demographic influences on customer shopping patterns, and advertising options<\/li>\r\n\t<li>Capstone project examined project management within large retail organizations<\/li>\r\n\t<li>Senior thesis examined how strategic communication efforts influenced customer shopping patterns<\/li>\r\n<\/ul>\r\n<p>Remember, be honest but carefully reflect on how your experiences can be described to align with the skills the employer is seeking.<\/p>","rendered":"<section class=\"textbox learningGoals\" aria-label=\"Learning Goals\">\n<ul>\n<li>Understand why it&#8217;s important to customize your r\u00e9sum\u00e9 and how to do it<\/li>\n<\/ul>\n<\/section>\n<h2>How to Customize Your R\u00e9sum\u00e9<\/h2>\n<p>Take a look at the description of the role of Field Marketing Coordinator at Publix, a supermarket chain based in Florida. Think about how you would describe your skills and experience to align with this role.<\/p>\n<section class=\"textbox example\">\n<h3>Field Marketing Coordinator at Publix<a class=\"footnote\" title=\"Publix Super Markets. \u201cField Marketing Coordinator.\u201d Accessed January 31, 2023. http:\/\/corporate.publix.com\/careers\/support-areas\/corporate\/departments\/marketing\/field-marketing-coordinator\" id=\"return-footnote-3135-1\" href=\"#footnote-3135-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/h3>\n<p>Field Marketing Coordinators execute plans developed to help stores promote sales and community involvement. To determine what strategy is most appropriate, the Field Marketing Coordinators research and analyze marketing research data, such as demographics, customer voice survey results, mystery shopper reporting, market share and sales trends. One strategy used is Publix-sponsored activities for the community such as the Publix Gasparilla Distance Classic, or the Publix Georgia Marathon. It&#8217;s the Field Marketing Coordinators&#8217; job to select and manage these events. Field Marketing Coordinators are also the drivers in planning promotional activities for the grand openings of Publix grocery stores and of non-traditional Publix business units.<\/p>\n<ul>\n<li>Bachelor&#8217;s Degree in Marketing and\/or Advertising<\/li>\n<li>Experience in Marketing, Advertising or Public Relations<\/li>\n<li>Experience in <strong>retail operations<\/strong><\/li>\n<li><strong>Computer skills<\/strong> including the ability to use Microsoft Office: (Word, Excel, Outlook, Access, and PowerPoint), and FileMaker Pro<\/li>\n<li><strong>Knowledge of marketing and advertising<\/strong> functions and principles within a large organization<\/li>\n<li>Knowledge of demographic influences on customer shopping patterns<\/li>\n<li>Knowledge of advertising options and when to consider each option for strategic communication efforts<\/li>\n<li>Knowledge of project management processes and disciplines<\/li>\n<li>Strong project management skills<\/li>\n<li><strong>Strong written and verbal communication skills<\/strong><\/li>\n<li><strong>Ability to work well with others and to be an effective team player<\/strong><\/li>\n<li><strong>Obvious enthusiasm, initiative and pride<\/strong> in work<\/li>\n<\/ul>\n<\/section>\n<h3>Show Off Transferable Skills and Experience<\/h3>\n<figure id=\"attachment_8052\" aria-describedby=\"caption-attachment-8052\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8052 size-medium\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-300x200.jpg\" alt=\"salesperson helping a customer at a clothing store\" width=\"300\" height=\"200\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-300x200.jpg 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-1024x684.jpg 1024w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-768x513.jpg 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-1536x1026.jpg 1536w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-1200x801.jpg 1200w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-65x43.jpg 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-225x150.jpg 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899-350x234.jpg 350w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/22153356\/pexels-arina-krasnikova-5418899.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-8052\" class=\"wp-caption-text\">Figure 1. Interpersonal skills in a retail setting are transferable skills that can be useful in other work environments.<\/figcaption><\/figure>\n<p>Suppose that you are interested in this marketing job but you have never worked in marketing before. Your most significant job experience has been working as a Sales Associate at a Gap clothing store. You also have the skills and experience that you have accumulated from attending school. Looking at the bullet points above, how could you connect your retail experience at the Gap with this job description? A good first step is to go through and highlight key words and think about how your experiences could be used to explain that you have transferable skills.<\/p>\n<ol>\n<li><strong>Retail operations<br \/>\n<\/strong><\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q544809\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q544809\" class=\"hidden-answer\" style=\"display: none\">Even though Gap sells clothing and not groceries, it&#8217;s still a retailer and you should describe what your responsibilities were in the &#8220;retail operations.&#8221;<\/p>\n<ul>\n<li>Retail operations experience includes daily customer interactions while providing a high level of personalized service, familiarity with inventory controls, creating product displays, and processing transactions.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Computer skills<br \/>\n<\/strong><\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q195961\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q195961\" class=\"hidden-answer\" style=\"display: none\">You definitely use the computer as a student. If you are a business major, it&#8217;s very likely that you will have used at least Microsoft Office products such as Word, Excel, and PowerPoint. You might also be familiar with using Google tools. Make sure to specifically list &#8220;computer skills&#8221; in the skills section of your resume and name the software that you have used.<\/p>\n<ul>\n<li>Computer skills: Microsoft Office Suite, Google Suite, Canva, point-of-sale system.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Knowledge of marketing and advertising<br \/>\n<\/strong><\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q497483\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q497483\" class=\"hidden-answer\" style=\"display: none\">While you may not have been making decisions about marketing and advertising, you certainly have knowledge about the Gap&#8217;s marketing and promotions. Combined with what you have learned about in your marketing classes, you have both academic and practical knowledge and can probably give some good examples.<\/p>\n<ul>\n<li>Knowledge of marketing and advertising including understanding of customer needs and preferences; extensive knowledge of product offerings; and familiarity with planning and execution of promotional activities such as sales, discounts, and special events. <\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Strong written and verbal communication skills<br \/>\n<\/strong> <\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q159383\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q159383\" class=\"hidden-answer\" style=\"display: none\">You probably interacted with customers whenever you worked at the Gap by using verbal communication. If you ever needed to message your boss or co-workers about work, that&#8217;s written communication. When you describe these experiences, make sure to use the wording that appears in the job description.<\/p>\n<ul>\n<li>Strong written and verbal communication skills developed through daily interactions with customers and collaborating with teammates.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Ability to work well with others and to be an effective team player<br \/>\n<\/strong> <\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q262062\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q262062\" class=\"hidden-answer\" style=\"display: none\">You probably had co-workers and a manager in the store with you at the Gap. Use this wording to describe your interactions and how they contributed to the &#8220;retail operations.&#8221;<\/p>\n<ul>\n<li>Ability to work well with others and be effective team player in a fast-paced retail operation with high customer and sales volume.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Obvious enthusiasm, initiative and pride<br \/>\n<\/strong> <\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q341086\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q341086\" class=\"hidden-answer\" style=\"display: none\">Again, use these words to describe your work experience.<\/p>\n<ul>\n<li>Team player contributing enthusiasm, initiative, and pride in customer interactions to increase sales volume by establishing personal connections and demonstrating attention to detail in responding to customer needs.<\/div>\n<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<section class=\"textbox proTip\">Anytime you can describe something you accomplished with numbers, consider including that on your r\u00e9sum\u00e9. Just describing with words like &#8220;significant&#8221; or &#8220;adding value&#8221; is okay but quantifying your contribution by pairing it with a concrete number that can impress is even better.<\/p>\n<ul>\n<li>Increased sales by 10%<\/li>\n<li>Recruited 25 new members<\/li>\n<li>Responsible for 100 clients<\/li>\n<\/ul>\n<\/section>\n<h3>Highlight Relevant Knowledge<\/h3>\n<p>The bullet points above also list different areas of knowledge that Publix is looking for such as marketing and advertising functions, demographic influences on customer shopping patterns, and advertising options. When you are seeking your first job after college, you may not have job experience that used this knowledge but you may have learned about them in school. In that case, highlight that knowledge in the education section of your r\u00e9sum\u00e9 with bullet points. For example:<\/p>\n<ul>\n<li>Coursework includes: marketing and advertising functions, demographic influences on customer shopping patterns, and advertising options<\/li>\n<li>Capstone project examined project management within large retail organizations<\/li>\n<li>Senior thesis examined how strategic communication efforts influenced customer shopping patterns<\/li>\n<\/ul>\n<p>Remember, be honest but carefully reflect on how your experiences can be described to align with the skills the employer is seeking.<\/p>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-3135-1\">Publix Super Markets. \u201cField Marketing Coordinator.\u201d Accessed January 31, 2023. http:\/\/corporate.publix.com\/careers\/support-areas\/corporate\/departments\/marketing\/field-marketing-coordinator <a href=\"#return-footnote-3135-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":21,"menu_order":26,"template":"","meta":{"_candela_citation":"[{\"type\":\"lumen\",\"description\":\"Customizing resume\",\"author\":\"Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"pd\",\"description\":\"resume descriptions adapted from material created using ChatGPT\",\"author\":\"Lumen Learning\",\"organization\":\"OpenAI\",\"url\":\"\",\"project\":\"\",\"license\":\"pd\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"clothing store\",\"author\":\"Arina Krasnikova\",\"organization\":\"Pexels\",\"url\":\"https:\/\/www.pexels.com\/photo\/women-buying-clothes-together-5418899\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3105,"module-header":"apply_it","content_attributions":[{"type":"lumen","description":"Customizing resume","author":"Lumen Learning","organization":"","url":"","project":"","license":"cc-by","license_terms":""},{"type":"pd","description":"resume descriptions adapted from material created using ChatGPT","author":"Lumen Learning","organization":"OpenAI","url":"","project":"","license":"pd","license_terms":""},{"type":"cc","description":"clothing store","author":"Arina Krasnikova","organization":"Pexels","url":"https:\/\/www.pexels.com\/photo\/women-buying-clothes-together-5418899\/","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3135"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":17,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3135\/revisions"}],"predecessor-version":[{"id":9654,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3135\/revisions\/9654"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3105"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3135\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3135"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3135"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3135"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}