{"id":3019,"date":"2023-02-19T16:11:19","date_gmt":"2023-02-19T16:11:19","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-9-1-what-is-a-manager\/"},"modified":"2025-05-12T20:53:09","modified_gmt":"2025-05-12T20:53:09","slug":"apply-it-9-1-what-is-a-manager","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/apply-it-9-1-what-is-a-manager\/","title":{"raw":"Apply It 9.1: What Is a Manager?","rendered":"Apply It 9.1: What Is a Manager?"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different types of managers&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different types of managers<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Identify skills that managers need&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Identify skills that managers need<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different management theories&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different management theories<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize important functions of management today&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13057,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize important functions of management today<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<section class=\"textbox connectIt\">\r\n<h2>What is Barnes &amp; Noble's new strategy?<\/h2>\r\n<p>In 2023, for the first time in a decade, Barnes &amp; Noble opened more stores than it is closing. What do managers have to do with this turnaround?<\/p>\r\n<p>[embed]https:\/\/www.youtube.com\/watch?v=LIlH2L2oDno&amp;t=3s[\/embed]<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhyBarnesNobleIsCopyingLocalBookstoresItOnceT.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhy Barnes &amp; Noble Is Copying Local Bookstores It Once Threatened\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<p>How are front line managers important to Barnes &amp; Noble's shift in strategy?<br \/>\r\n[reveal-answer q=\"353783\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"353783\"]James Daunt, CEO of Barnes &amp; Noble, implemented a localizing strategy that was successful for British bookseller, Waterstones. Localizing meant giving front line managers, those who work in the actual bookstores, the power to decide what books to order to cater to local customer preferences. That might mean that one store has a much bigger romance section that is featured in the front of the store while another has dozens of shelves featuring manga, illustrated books originating in Japan.[\/hidden-answer]<\/p>\r\n<p>What types of skills, technical, conceptual, or human, are most important for front line managers to be successful in implementing the new strategy?<br \/>\r\n[reveal-answer q=\"910489\"]Click to Show Sample Answer[\/reveal-answer]<br \/>\r\n[hidden-answer a=\"910489\"]They are all important to some degree. Front line managers need technical skills to be able to communicate to upper levels of management and to use internal systems to understand their inventory. They need conceptual skills to make predictions about what customers will want and how to creatively run promotions. They also need human skills to lead their team of employees.[\/hidden-answer]<\/p>\r\n<\/section>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different types of managers&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different types of managers<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Identify skills that managers need&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:14720,&quot;10&quot;:0,&quot;11&quot;:4,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Identify skills that managers need<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize different management theories&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize different management theories<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recognize important functions of management today&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:13057,&quot;3&quot;:{&quot;1&quot;:0},&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Recognize important functions of management today<\/span><\/li>\n<\/ul>\n<\/section>\n<section class=\"textbox connectIt\">\n<h2>What is Barnes &amp; Noble&#8217;s new strategy?<\/h2>\n<p>In 2023, for the first time in a decade, Barnes &amp; Noble opened more stores than it is closing. What do managers have to do with this turnaround?<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Why Barnes &amp; Noble Is Copying Local Bookstores It Once Threatened | WSJ The Economics Of\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LIlH2L2oDno?start=3&#38;feature=oembed\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/WhyBarnesNobleIsCopyingLocalBookstoresItOnceT.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cWhy Barnes &amp; Noble Is Copying Local Bookstores It Once Threatened\u201d here (opens in new window).<\/span><\/a><\/p>\n<p>How are front line managers important to Barnes &amp; Noble&#8217;s shift in strategy?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q353783\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q353783\" class=\"hidden-answer\" style=\"display: none\">James Daunt, CEO of Barnes &amp; Noble, implemented a localizing strategy that was successful for British bookseller, Waterstones. Localizing meant giving front line managers, those who work in the actual bookstores, the power to decide what books to order to cater to local customer preferences. That might mean that one store has a much bigger romance section that is featured in the front of the store while another has dozens of shelves featuring manga, illustrated books originating in Japan.<\/div>\n<\/div>\n<p>What types of skills, technical, conceptual, or human, are most important for front line managers to be successful in implementing the new strategy?<\/p>\n<div class=\"qa-wrapper\" style=\"display: block\"><button class=\"show-answer show-answer-button collapsed\" data-target=\"q910489\">Click to Show Sample Answer<\/button><\/p>\n<div id=\"q910489\" class=\"hidden-answer\" style=\"display: none\">They are all important to some degree. Front line managers need technical skills to be able to communicate to upper levels of management and to use internal systems to understand their inventory. They need conceptual skills to make predictions about what customers will want and how to creatively run promotions. They also need human skills to lead their team of employees.<\/div>\n<\/div>\n<\/section>\n","protected":false},"author":21,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Why Barnes & Noble Is Copying Local Bookstores It Once Threatened\",\"author\":\"\",\"organization\":\"Wall Street Journal\",\"url\":\"https:\/\/www.youtube.com\/watch?v=LIlH2L2oDno&t=3s\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":3011,"module-header":"apply_it","content_attributions":[{"type":"copyrighted_video","description":"Why Barnes & Noble Is Copying Local Bookstores It Once Threatened","author":"","organization":"Wall Street Journal","url":"https:\/\/www.youtube.com\/watch?v=LIlH2L2oDno&t=3s","project":"","license":"arr","license_terms":"Standard YouTube License"}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3019"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":7,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3019\/revisions"}],"predecessor-version":[{"id":9197,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3019\/revisions\/9197"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/3011"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/3019\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=3019"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=3019"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=3019"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=3019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}