{"id":2998,"date":"2023-02-19T16:11:16","date_gmt":"2023-02-19T16:11:16","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/considerations-when-starting-a-business\/"},"modified":"2025-05-22T15:03:46","modified_gmt":"2025-05-22T15:03:46","slug":"considerations-when-starting-a-business","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/considerations-when-starting-a-business\/","title":{"raw":"Learn It 8.3.3: Should You Start a Business?","rendered":"Learn It 8.3.3: Should You Start a Business?"},"content":{"raw":"<h2>Deciding Whether to State a Business<\/h2>\r\n<p>The three fundamental questions to consider when deciding to start a business are:<\/p>\r\n<ol>\r\n\t<li style=\"font-weight: 400;\">Do you have what it takes?<\/li>\r\n\t<li style=\"font-weight: 400;\">Do you have a viable concept?<\/li>\r\n\t<li style=\"font-weight: 400;\">Is the reason you want to start a business consistent with your character and concept?<\/li>\r\n<\/ol>\r\n<h2>Evaluate Yourself<\/h2>\r\n\r\n[caption id=\"attachment_7906\" align=\"alignright\" width=\"260\"]<img class=\"wp-image-7906\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-300x200.jpg\" alt=\"person sitting with a laptop and thinking\" width=\"260\" height=\"173\" \/> Figure 1. It's important to assess yourself honestly in deciding whether to start a business.[\/caption]\r\n\r\n<p>The entrepreneurial assessments discussed earlier this module are a good starting point for self-assessment. Additionally, you might want to <a href=\"https:\/\/angeladuckworth.com\/grit-scale\/\" target=\"_blank\" rel=\"noopener\">take the Grit Test<\/a> developed by psychology professor and researcher Angela Duckworth.<\/p>\r\n<p>Another way to approach the question is to review the type of questions a founder might ask in an interview and consider whether you would hire yourself. For perspective, scan the questions\u2014and thought process behind the questions\u2014shared by start-up leaders and others in Firstround.com\u2019s <a href=\"https:\/\/firstround.com\/review\/the-best-interview-questions-weve-ever-published\/\" target=\"_blank\" rel=\"noopener\">The Best Interview Questions We\u2019ve Ever Published<\/a>. According to Anne Dwane, one of the serial entrepreneurs interviewed, \u201cthe most important quality any start-up leader (current or aspiring) can have is adaptability.\u201d To get at that, she asks (and you might want to ask yourself\u2014and reflect on your responses) the following questions:<\/p>\r\n<ul>\r\n\t<li style=\"font-weight: 400;\">What have you started?<\/li>\r\n\t<li style=\"font-weight: 400;\">How would you describe yourself in your own words?<\/li>\r\n\t<li style=\"font-weight: 400;\">How would a colleague describe you in three adjectives?<\/li>\r\n\t<li style=\"font-weight: 400;\">What current trends are you seeing in your profession? (Substitute your target industry\/market for your profession)<\/li>\r\n\t<li style=\"font-weight: 400;\">What new things have you tried recently?<\/li>\r\n<\/ul>\r\n<p>Additional questions to consider include Koru co-founder and CEO Kristen Hamilton\u2019s questions regarding grit, rigor, impact, and ownership.<\/p>\r\n<h2>Evaluate Your Concept<\/h2>\r\n<p>Viability is something that will come out of the business planning process, which we will discuss in the next few sections. Before you dive into a business, it\u2019s essential to do careful planning to ensure that the venture has potential to succeed. Jumping in with no information and no plan is a recipe for disaster.<\/p>\r\n<h2>Evaluate Your Motivation<\/h2>\r\n<p>The third consideration is doing a reality check on why you want to start a business. Consider Dwane\u2019s opening question: \u201cwhat motivates you and what do you want to do next?\u201d Can you connect these dots? Starting a new small business will require a lot of time and energy. If you\u2019re not truly passionate about your venture and willing to dedicate yourself to it, especially when it's new, it (and you!) won\u2019t be able to stand up to the stress of day-to-day business.<\/p>\r\n<section class=\"textbox linkToLearning\">Starting a business doesn\u2019t have to be an all or nothing proposition. A number of successful entrepreneurs developed their business concepts while in school or working a traditional job. In his \u201c<a href=\"https:\/\/www.ted.com\/talks\/adam_grant_the_surprising_habits_of_original_thinkers?language=en\" target=\"_blank\" rel=\"noopener\">The Surprising Habits of Original Thinkers<\/a>\u201d TED Talk, Organizational psychologist, professor, and author Adam Grant discusses the mistake he made in passing on an opportunity to one of his student\u2019s start-ups. He assumed that because the founders were working internships while developing the concept and had lined up jobs as a Plan B, they didn\u2019t have the commitment to make the business a success.The business the students launched: Warby Parker, a glasses e-tailer that Fast Company named as the world\u2019s most innovative company in 2016. In 2019, Warby Parker <a href=\"https:\/\/en.wikipedia.org\/wiki\/Warby_Parker\">brought in $250 million dollars of revenue.<\/a> For additional perspective, read Jason DeMers <a href=\"https:\/\/www.entrepreneur.com\/article\/250036\" target=\"_blank\" rel=\"noopener\">The Pros and Cons of Starting a Business While Working A Full-Time Job<\/a> for Entrepreneur.<\/section>\r\n<section class=\"textbox tryIt\">[ohm2_question height=\"350\"]4474[\/ohm2_question]<\/section>","rendered":"<h2>Deciding Whether to State a Business<\/h2>\n<p>The three fundamental questions to consider when deciding to start a business are:<\/p>\n<ol>\n<li style=\"font-weight: 400;\">Do you have what it takes?<\/li>\n<li style=\"font-weight: 400;\">Do you have a viable concept?<\/li>\n<li style=\"font-weight: 400;\">Is the reason you want to start a business consistent with your character and concept?<\/li>\n<\/ol>\n<h2>Evaluate Yourself<\/h2>\n<figure id=\"attachment_7906\" aria-describedby=\"caption-attachment-7906\" style=\"width: 260px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7906\" src=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-300x200.jpg\" alt=\"person sitting with a laptop and thinking\" width=\"260\" height=\"173\" srcset=\"https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-300x200.jpg 300w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-1024x683.jpg 1024w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-768x512.jpg 768w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-1200x801.jpg 1200w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-65x43.jpg 65w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-225x150.jpg 225w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144-350x234.jpg 350w, https:\/\/content-cdn.one.lumenlearning.com\/wp-content\/uploads\/sites\/15\/2023\/02\/21181922\/pexels-andrea-piacquadio-3768144.jpg 1280w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><figcaption id=\"caption-attachment-7906\" class=\"wp-caption-text\">Figure 1. It&#8217;s important to assess yourself honestly in deciding whether to start a business.<\/figcaption><\/figure>\n<p>The entrepreneurial assessments discussed earlier this module are a good starting point for self-assessment. Additionally, you might want to <a href=\"https:\/\/angeladuckworth.com\/grit-scale\/\" target=\"_blank\" rel=\"noopener\">take the Grit Test<\/a> developed by psychology professor and researcher Angela Duckworth.<\/p>\n<p>Another way to approach the question is to review the type of questions a founder might ask in an interview and consider whether you would hire yourself. For perspective, scan the questions\u2014and thought process behind the questions\u2014shared by start-up leaders and others in Firstround.com\u2019s <a href=\"https:\/\/firstround.com\/review\/the-best-interview-questions-weve-ever-published\/\" target=\"_blank\" rel=\"noopener\">The Best Interview Questions We\u2019ve Ever Published<\/a>. According to Anne Dwane, one of the serial entrepreneurs interviewed, \u201cthe most important quality any start-up leader (current or aspiring) can have is adaptability.\u201d To get at that, she asks (and you might want to ask yourself\u2014and reflect on your responses) the following questions:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">What have you started?<\/li>\n<li style=\"font-weight: 400;\">How would you describe yourself in your own words?<\/li>\n<li style=\"font-weight: 400;\">How would a colleague describe you in three adjectives?<\/li>\n<li style=\"font-weight: 400;\">What current trends are you seeing in your profession? (Substitute your target industry\/market for your profession)<\/li>\n<li style=\"font-weight: 400;\">What new things have you tried recently?<\/li>\n<\/ul>\n<p>Additional questions to consider include Koru co-founder and CEO Kristen Hamilton\u2019s questions regarding grit, rigor, impact, and ownership.<\/p>\n<h2>Evaluate Your Concept<\/h2>\n<p>Viability is something that will come out of the business planning process, which we will discuss in the next few sections. Before you dive into a business, it\u2019s essential to do careful planning to ensure that the venture has potential to succeed. Jumping in with no information and no plan is a recipe for disaster.<\/p>\n<h2>Evaluate Your Motivation<\/h2>\n<p>The third consideration is doing a reality check on why you want to start a business. Consider Dwane\u2019s opening question: \u201cwhat motivates you and what do you want to do next?\u201d Can you connect these dots? Starting a new small business will require a lot of time and energy. If you\u2019re not truly passionate about your venture and willing to dedicate yourself to it, especially when it&#8217;s new, it (and you!) won\u2019t be able to stand up to the stress of day-to-day business.<\/p>\n<section class=\"textbox linkToLearning\">Starting a business doesn\u2019t have to be an all or nothing proposition. A number of successful entrepreneurs developed their business concepts while in school or working a traditional job. In his \u201c<a href=\"https:\/\/www.ted.com\/talks\/adam_grant_the_surprising_habits_of_original_thinkers?language=en\" target=\"_blank\" rel=\"noopener\">The Surprising Habits of Original Thinkers<\/a>\u201d TED Talk, Organizational psychologist, professor, and author Adam Grant discusses the mistake he made in passing on an opportunity to one of his student\u2019s start-ups. He assumed that because the founders were working internships while developing the concept and had lined up jobs as a Plan B, they didn\u2019t have the commitment to make the business a success.The business the students launched: Warby Parker, a glasses e-tailer that Fast Company named as the world\u2019s most innovative company in 2016. In 2019, Warby Parker <a href=\"https:\/\/en.wikipedia.org\/wiki\/Warby_Parker\">brought in $250 million dollars of revenue.<\/a> For additional perspective, read Jason DeMers <a href=\"https:\/\/www.entrepreneur.com\/article\/250036\" target=\"_blank\" rel=\"noopener\">The Pros and Cons of Starting a Business While Working A Full-Time Job<\/a> for Entrepreneur.<\/section>\n<section class=\"textbox tryIt\"><iframe loading=\"lazy\" id=\"ohm4474\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=4474&theme=lumen&iframe_resize_id=ohm4474&source=tnh&show_question_numbers\" width=\"100%\" height=\"350\"><\/iframe><\/section>\n","protected":false},"author":21,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"thinking\",\"author\":\"Andrea Piacquadio\",\"organization\":\"Pexels\",\"url\":\"https:\/\/www.pexels.com\/photo\/photo-of-woman-in-deep-thought-3768144\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Considerations When Starting a Business\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":2981,"module-header":"learn_it","content_attributions":[{"type":"cc","description":"thinking","author":"Andrea Piacquadio","organization":"Pexels","url":"https:\/\/www.pexels.com\/photo\/photo-of-woman-in-deep-thought-3768144\/","project":"","license":"cc-by","license_terms":""},{"type":"original","description":"Considerations When Starting a Business","author":"Nina Burokas","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2998"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":14,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2998\/revisions"}],"predecessor-version":[{"id":9503,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2998\/revisions\/9503"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/2981"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2998\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=2998"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=2998"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=2998"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=2998"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}