{"id":2990,"date":"2023-02-19T16:11:15","date_gmt":"2023-02-19T16:11:15","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/reading-what-is-an-entrepreneur\/"},"modified":"2025-05-22T14:58:08","modified_gmt":"2025-05-22T14:58:08","slug":"reading-what-is-an-entrepreneur","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/reading-what-is-an-entrepreneur\/","title":{"raw":"Learn It 8.2.2: What Is an Entrepreneur?","rendered":"Learn It 8.2.2: What Is an Entrepreneur?"},"content":{"raw":"<h2>Common Traits of Entrepreneurs<\/h2>\r\n<p>There\u2019s no blueprint for entrepreneurial success. There are, however, common characteristics of successful entrepreneurs. In Harvard Business Review\u2019s Entrepreneurs Handbook, the editors draw on research from multiple authors, organizing these common denominators into five categories:<\/p>\r\n<ol>\r\n\t<li style=\"font-weight: 400;\">Ideas &amp; Drive<\/li>\r\n\t<li style=\"font-weight: 400;\">People Skills<\/li>\r\n\t<li style=\"font-weight: 400;\">Work Style<\/li>\r\n\t<li style=\"font-weight: 400;\">Financial Savvy<\/li>\r\n\t<li style=\"font-weight: 400;\">Entrepreneurial Background<\/li>\r\n<\/ol>\r\n<p>Ideas and drive\u2014creativity, vision, and an ability to identify opportunities, in particular\u2014are the elements without which there is no entrepreneurial venture. People skills include not only leadership, but the ability to build networks, communicate an inspiring vision, and influence people. Critical work style traits include a goal and planning orientation, a tolerance for uncertainty, a boot-strapping mindset, a commitment to continuous improvement, resilience, and core business and relationship characteristics, such as the ability to close a deal and accept advice. While in-depth accounting expertise isn\u2019t required, entrepreneurs should have a basic understanding of financial statements and associated concepts. Finally, entrepreneurship tends to run in the family, with 48% of entrepreneurs raised in a family business. Prior experience\u2014from formal education to previous work experience and past failures\u2014are all factors that contribute to entrepreneurial success. In addition to the task-specific traits mentioned above, an ability to maintain balance, \u201cgrit and gratitude,\u201d as Avi Savar (founder of Big Fuel, a global digital marketing agency) phrases it in an Inc. article, is essential for long-term business and psychological health.<\/p>\r\n<section class=\"textbox seeExample\">\r\n<h3>The McBride Sisters[footnote]\u201cMeet The Sisters Behind One of the Wine Industry\u2019s Most Exciting Companies\u201d. Fodor\u2019s Travel. www.fodors.com\/news\/wine-and-cocktails\/meet-the-sisters-behind-one-of-the-wine-industrys-most-exciting-companies. Accessed April 24, 2022. [\/footnote][footnote]\u201cOur Story\u201d. www.mcbridesisters.com\/Sisters-Story. Accessed April 24, 2022[\/footnote]<\/h3>\r\n<p>How did two sisters combine to create the largest Black-owned, female-led wine business in the world in an industry dominated by white men? And remarkably, neither sister knew of the existence of the other before they were brought together by family in the 1990s.<\/p>\r\n\r\n[caption id=\"attachment_7431\" align=\"aligncenter\" width=\"516\"]<img class=\"wp-image-7431 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3843\/2022\/05\/12181018\/image1.jpg\" alt=\"Robin and Andr\u00e9a McBride at an event for their brand Black Girl Magic. They are holding large wine bottles and are surrounded by decorative balloons.\" width=\"516\" height=\"344\" \/> Figure 1. Robin and Andr\u00e9a McBride, cofounders of Black Girl Magic and the SHE CAN Fund.[\/caption]\r\n\r\n<p>\u201cWe had no idea that we had a sister out in the world,\u201d said Robin McBride. \u201cAndr\u00e9a was growing up in New Zealand, while I was growing up in Monterey, California.\u201d The two sisters had different mothers but share the same father. Each of them grew up in world-class wine growing regions- California\u2019s Central Coast and Marlborough, New Zealand.<\/p>\r\n<p>Once united, they started their work together in California in 2005. They both shared a passion for winemaking and a desire to shake up an industry long controlled by tradition and gender. They soon realized that they possessed unique experiences and backgrounds that could disrupt the industry.<\/p>\r\n<p>Their trademark is combining vision with hard work. To learn the art of winemaking, they traveled every year for four years for the harvest in New Zealand. From there they did painstaking research to learn each facet of the business- from the vineyard, through the distributors, restaurants and retailers, and finally to the table. They faced many obstacles along the way, but they considered those obstacles as challenges to overcome.<\/p>\r\n<p>\u201cWe bring our really different perspective on the wine experience but also, we are the only people in the world that can authentically grow sustainable premium wine grapes in two different hemispheres, in two different countries under one winery banner,\u201d said Andr\u00e9a McBride.<\/p>\r\n<p>The sisters developed the highly successful Black Girl Magic line as a homage to their cultural heritage. In 2019 they launched the SHE CAN Fund to support the advancement of women in the wine industry. The following year during the Pandemic, the Fund awarded 30 women with $10,000 scholarships, totaling $300,000 in contributions.<\/p>\r\n<p>\u201cSince 2005, The McBride Sisters\u2019 mission has been clear - to transform the industry, lead by example, and cultivate community, one delicious glass of wine at a time.\u201d<\/p>\r\n<\/section>\r\n<section class=\"textbox tryIt\">[ohm2_question height=\"350\"]4469[\/ohm2_question]<\/section>","rendered":"<h2>Common Traits of Entrepreneurs<\/h2>\n<p>There\u2019s no blueprint for entrepreneurial success. There are, however, common characteristics of successful entrepreneurs. In Harvard Business Review\u2019s Entrepreneurs Handbook, the editors draw on research from multiple authors, organizing these common denominators into five categories:<\/p>\n<ol>\n<li style=\"font-weight: 400;\">Ideas &amp; Drive<\/li>\n<li style=\"font-weight: 400;\">People Skills<\/li>\n<li style=\"font-weight: 400;\">Work Style<\/li>\n<li style=\"font-weight: 400;\">Financial Savvy<\/li>\n<li style=\"font-weight: 400;\">Entrepreneurial Background<\/li>\n<\/ol>\n<p>Ideas and drive\u2014creativity, vision, and an ability to identify opportunities, in particular\u2014are the elements without which there is no entrepreneurial venture. People skills include not only leadership, but the ability to build networks, communicate an inspiring vision, and influence people. Critical work style traits include a goal and planning orientation, a tolerance for uncertainty, a boot-strapping mindset, a commitment to continuous improvement, resilience, and core business and relationship characteristics, such as the ability to close a deal and accept advice. While in-depth accounting expertise isn\u2019t required, entrepreneurs should have a basic understanding of financial statements and associated concepts. Finally, entrepreneurship tends to run in the family, with 48% of entrepreneurs raised in a family business. Prior experience\u2014from formal education to previous work experience and past failures\u2014are all factors that contribute to entrepreneurial success. In addition to the task-specific traits mentioned above, an ability to maintain balance, \u201cgrit and gratitude,\u201d as Avi Savar (founder of Big Fuel, a global digital marketing agency) phrases it in an Inc. article, is essential for long-term business and psychological health.<\/p>\n<section class=\"textbox seeExample\">\n<h3>The McBride Sisters<a class=\"footnote\" title=\"\u201cMeet The Sisters Behind One of the Wine Industry\u2019s Most Exciting Companies\u201d. Fodor\u2019s Travel. www.fodors.com\/news\/wine-and-cocktails\/meet-the-sisters-behind-one-of-the-wine-industrys-most-exciting-companies. Accessed April 24, 2022.\" id=\"return-footnote-2990-1\" href=\"#footnote-2990-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><a class=\"footnote\" title=\"\u201cOur Story\u201d. www.mcbridesisters.com\/Sisters-Story. Accessed April 24, 2022\" id=\"return-footnote-2990-2\" href=\"#footnote-2990-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/h3>\n<p>How did two sisters combine to create the largest Black-owned, female-led wine business in the world in an industry dominated by white men? And remarkably, neither sister knew of the existence of the other before they were brought together by family in the 1990s.<\/p>\n<figure id=\"attachment_7431\" aria-describedby=\"caption-attachment-7431\" style=\"width: 516px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7431 size-full\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/3843\/2022\/05\/12181018\/image1.jpg\" alt=\"Robin and Andr\u00e9a McBride at an event for their brand Black Girl Magic. They are holding large wine bottles and are surrounded by decorative balloons.\" width=\"516\" height=\"344\" \/><figcaption id=\"caption-attachment-7431\" class=\"wp-caption-text\">Figure 1. Robin and Andr\u00e9a McBride, cofounders of Black Girl Magic and the SHE CAN Fund.<\/figcaption><\/figure>\n<p>\u201cWe had no idea that we had a sister out in the world,\u201d said Robin McBride. \u201cAndr\u00e9a was growing up in New Zealand, while I was growing up in Monterey, California.\u201d The two sisters had different mothers but share the same father. Each of them grew up in world-class wine growing regions- California\u2019s Central Coast and Marlborough, New Zealand.<\/p>\n<p>Once united, they started their work together in California in 2005. They both shared a passion for winemaking and a desire to shake up an industry long controlled by tradition and gender. They soon realized that they possessed unique experiences and backgrounds that could disrupt the industry.<\/p>\n<p>Their trademark is combining vision with hard work. To learn the art of winemaking, they traveled every year for four years for the harvest in New Zealand. From there they did painstaking research to learn each facet of the business- from the vineyard, through the distributors, restaurants and retailers, and finally to the table. They faced many obstacles along the way, but they considered those obstacles as challenges to overcome.<\/p>\n<p>\u201cWe bring our really different perspective on the wine experience but also, we are the only people in the world that can authentically grow sustainable premium wine grapes in two different hemispheres, in two different countries under one winery banner,\u201d said Andr\u00e9a McBride.<\/p>\n<p>The sisters developed the highly successful Black Girl Magic line as a homage to their cultural heritage. In 2019 they launched the SHE CAN Fund to support the advancement of women in the wine industry. The following year during the Pandemic, the Fund awarded 30 women with $10,000 scholarships, totaling $300,000 in contributions.<\/p>\n<p>\u201cSince 2005, The McBride Sisters\u2019 mission has been clear &#8211; to transform the industry, lead by example, and cultivate community, one delicious glass of wine at a time.\u201d<\/p>\n<\/section>\n<section class=\"textbox tryIt\"><iframe loading=\"lazy\" id=\"ohm4469\" class=\"resizable\" src=\"https:\/\/ohm.one.lumenlearning.com\/multiembedq.php?id=4469&theme=lumen&iframe_resize_id=ohm4469&source=tnh&show_question_numbers\" width=\"100%\" height=\"350\"><\/iframe><\/section>\n<hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-2990-1\">\u201cMeet The Sisters Behind One of the Wine Industry\u2019s Most Exciting Companies\u201d. Fodor\u2019s Travel. www.fodors.com\/news\/wine-and-cocktails\/meet-the-sisters-behind-one-of-the-wine-industrys-most-exciting-companies. Accessed April 24, 2022.  <a href=\"#return-footnote-2990-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-2990-2\">\u201cOur Story\u201d. www.mcbridesisters.com\/Sisters-Story. Accessed April 24, 2022 <a href=\"#return-footnote-2990-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":21,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"What Is an Entrepreneur?\",\"author\":\"Nina Burokas\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Example: Young Entrepreneur Living the Dream\",\"author\":\"OpenStax\",\"organization\":\"Rice University\",\"url\":\"https:\/\/cnx.org\/contents\/Tgl3H6iq@8.4:pEdkag9F@8\/5-1-Entrepreneurship-Today\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"Download for free at http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.3\"},{\"type\":\"original\",\"description\":\"Case Study: The McBride Sisters\",\"author\":\"Robert Danielson\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":2981,"module-header":"learn_it","content_attributions":[{"type":"original","description":"What Is an Entrepreneur?","author":"Nina Burokas","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""},{"type":"cc","description":"Example: Young Entrepreneur Living the Dream","author":"OpenStax","organization":"Rice University","url":"https:\/\/cnx.org\/contents\/Tgl3H6iq@8.4:pEdkag9F@8\/5-1-Entrepreneurship-Today","project":"","license":"cc-by","license_terms":"Download for free at http:\/\/cnx.org\/contents\/4e09771f-a8aa-40ce-9063-aa58cc24e77f@8.3"},{"type":"original","description":"Case Study: The McBride Sisters","author":"Robert Danielson","organization":"Lumen Learning","url":"","project":"","license":"cc-by","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2990"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":11,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2990\/revisions"}],"predecessor-version":[{"id":9498,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2990\/revisions\/9498"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/2981"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2990\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=2990"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=2990"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=2990"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=2990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}