{"id":2835,"date":"2023-02-19T16:10:54","date_gmt":"2023-02-19T16:10:54","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-3-2-participating-in-the-global-marketplace\/"},"modified":"2024-12-06T00:28:25","modified_gmt":"2024-12-06T00:28:25","slug":"fresh-take-3-2-participating-in-the-global-marketplace","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/fresh-take-3-2-participating-in-the-global-marketplace\/","title":{"raw":"Fresh Take 3.2: Participating in the Global Marketplace","rendered":"Fresh Take 3.2: Participating in the Global Marketplace"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use importing, exporting, and countertrade in global trade&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use importing, exporting, and countertrade in global trade<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between outsourcing and offshoring&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between outsourcing and offshoring<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use licensing and franchising to reach global markets&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use licensing and franchising to reach global markets<\/span><\/li>\r\n\t<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use foreign direct investments, joint ventures, and foreign strategic alliances to reach global markets&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use foreign direct investments, joint ventures, and foreign strategic alliances to reach global markets<\/span><\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>Entering the Global Marketplace<\/h2>\r\n<p>https:\/\/youtu.be\/VgVTfU9kVmA<\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/GlobalMarketEntryStrategiesExportingtoDirectI.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cGlobal Market Entry Strategies: Exporting to Direct Investment\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<h2>Countertrade<\/h2>\r\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vOqXmtEniHM?start=22&amp;end=68\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\r\n<p>There is no closed captioning for the upbeat instrumental background music in the video above. All the content is written on the screen throughout the video.<\/p>\r\n<p>You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Principles+of+Marketing+Transcriptions\/COUNTERTRADE+VS+WORKING+CAPITAL+FINANCING.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cCOUNTERTRADE VS WORKING CAPITAL FINANCING\u201d here (opens in new window).<\/a><\/p>\r\n<h2>Outsourcing vs. Offshoring<\/h2>\r\n<p><iframe src=\"\/\/plugin.3playmedia.com\/show?mf=9475101&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=6vd0BgdhCFA&amp;video_target=tpm-plugin-lz4mnhgy-6vd0BgdhCFA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\r\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/OutsourcingOnshoringOffshoring.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cOutsourcing, Onshoring\/Offshoring\u201d here (opens in new window).<\/span><\/a><\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use importing, exporting, and countertrade in global trade&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use importing, exporting, and countertrade in global trade<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand the difference between outsourcing and offshoring&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand the difference between outsourcing and offshoring<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use licensing and franchising to reach global markets&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use licensing and franchising to reach global markets<\/span><\/li>\n<li><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Understand how businesses use foreign direct investments, joint ventures, and foreign strategic alliances to reach global markets&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:15233,&quot;3&quot;:{&quot;1&quot;:0},&quot;10&quot;:0,&quot;11&quot;:4,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:10}\">Understand how businesses use foreign direct investments, joint ventures, and foreign strategic alliances to reach global markets<\/span><\/li>\n<\/ul>\n<\/section>\n<h2>Entering the Global Marketplace<\/h2>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Global Market Entry Strategies: Exporting to Direct Investment\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VgVTfU9kVmA?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/GlobalMarketEntryStrategiesExportingtoDirectI.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cGlobal Market Entry Strategies: Exporting to Direct Investment\u201d here (opens in new window).<\/span><\/a><\/p>\n<h2>Countertrade<\/h2>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/vOqXmtEniHM?start=22&amp;end=68\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<p>There is no closed captioning for the upbeat instrumental background music in the video above. All the content is written on the screen throughout the video.<\/p>\n<p>You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Principles+of+Marketing+Transcriptions\/COUNTERTRADE+VS+WORKING+CAPITAL+FINANCING.txt\" target=\"_blank\" rel=\"noopener\">transcript for \u201cCOUNTERTRADE VS WORKING CAPITAL FINANCING\u201d here (opens in new window).<\/a><\/p>\n<h2>Outsourcing vs. Offshoring<\/h2>\n<p><iframe loading=\"lazy\" src=\"\/\/plugin.3playmedia.com\/show?mf=9475101&amp;p3sdk_version=1.10.1&amp;p=20361&amp;pt=375&amp;video_id=6vd0BgdhCFA&amp;video_target=tpm-plugin-lz4mnhgy-6vd0BgdhCFA\" width=\"800px\" height=\"450px\" frameborder=\"0\" marginwidth=\"0px\" marginheight=\"0px\"><\/iframe><\/p>\n<p class=\"p1\">You can view the <a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/OutsourcingOnshoringOffshoring.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cOutsourcing, Onshoring\/Offshoring\u201d here (opens in new window).<\/span><\/a><\/p>\n","protected":false},"author":21,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"Global Market Entry Strategies: Exporting to Direct Investment\",\"author\":\"Professor Wolters\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=VgVTfU9kVmA\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"COUNTERTRADE VS WORKING CAPITAL FINANCING\",\"author\":\"Zulfitri Afandi\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=vOqXmtEniHM&t=22s\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"Outsourcing, Onshoring\/Offshoring and Nearshoring\/Farshoring Defined, Explained & Compared in 1 Min\",\"author\":\"One Minute Economics\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=6vd0BgdhCFA\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":2819,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"Global Market Entry Strategies: Exporting to Direct Investment","author":"Professor Wolters","organization":"","url":"https:\/\/www.youtube.com\/watch?v=VgVTfU9kVmA","project":"","license":"arr","license_terms":""},{"type":"copyrighted_video","description":"COUNTERTRADE VS WORKING CAPITAL FINANCING","author":"Zulfitri Afandi","organization":"","url":"https:\/\/www.youtube.com\/watch?v=vOqXmtEniHM&t=22s","project":"","license":"arr","license_terms":""},{"type":"copyrighted_video","description":"Outsourcing, Onshoring\/Offshoring and Nearshoring\/Farshoring Defined, Explained & Compared in 1 Min","author":"One Minute Economics","organization":"","url":"https:\/\/www.youtube.com\/watch?v=6vd0BgdhCFA","project":"","license":"arr","license_terms":""}],"internal_book_links":[],"video_content":null,"cc_video_embed_content":{"cc_scripts":"","media_targets":[]},"try_it_collection":null,"_links":{"self":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2835"}],"collection":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/users\/21"}],"version-history":[{"count":15,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2835\/revisions"}],"predecessor-version":[{"id":8973,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2835\/revisions\/8973"}],"part":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/parts\/2819"}],"metadata":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapters\/2835\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=2835"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/contributor?post=2835"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/wp-json\/wp\/v2\/license?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}