{"id":2782,"date":"2023-02-19T16:10:48","date_gmt":"2023-02-19T16:10:48","guid":{"rendered":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/dig-deeper-1-4-external-forces-affecting-businesses\/"},"modified":"2023-12-28T12:01:28","modified_gmt":"2023-12-28T12:01:28","slug":"dig-deeper-1-4-external-forces-affecting-businesses","status":"publish","type":"chapter","link":"https:\/\/content.one.lumenlearning.com\/introductiontobusiness\/chapter\/dig-deeper-1-4-external-forces-affecting-businesses\/","title":{"raw":"Fresh Take 1.4: External Forces Affecting Businesses","rendered":"Fresh Take 1.4: External Forces Affecting Businesses"},"content":{"raw":"<section class=\"textbox learningGoals\">\r\n<ul>\r\n\t<li>Identify external forces that affect businesses<\/li>\r\n\t<li>Understand how external forces affect businesses<\/li>\r\n<\/ul>\r\n<\/section>\r\n<h2>External Forces<\/h2>\r\n<p>In order to organize information when evaluating the external forces of political, economic, social, technological, legal and environmental factors, these categories can be grouped together and called the PESTLE (or sometimes PESTEL) framework.<\/p>\r\n<section class=\"textbox watchIt\">\r\n<p>[embed]https:\/\/www.youtube.com\/embed\/F0KQ-h6v3-s[\/embed]<\/p>\r\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/PESTLEAnalysisWhatisPESTLEanalysis_transcript.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cPESTLE Analysis | What is PESTLE analysis?\u201d here (opens in new window).<\/span><\/a><\/p>\r\n<\/section>\r\n<p>&nbsp;<\/p>","rendered":"<section class=\"textbox learningGoals\">\n<ul>\n<li>Identify external forces that affect businesses<\/li>\n<li>Understand how external forces affect businesses<\/li>\n<\/ul>\n<\/section>\n<h2>External Forces<\/h2>\n<p>In order to organize information when evaluating the external forces of political, economic, social, technological, legal and environmental factors, these categories can be grouped together and called the PESTLE (or sometimes PESTEL) framework.<\/p>\n<section class=\"textbox watchIt\">\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"PESTLE Analysis | What is PESTLE analysis?\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/F0KQ-h6v3-s?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">You can view the\u00a0<a href=\"https:\/\/course-building.s3.us-west-2.amazonaws.com\/Intro+to+Business\/transcripts\/PESTLEAnalysisWhatisPESTLEanalysis_transcript.html\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">transcript for \u201cPESTLE Analysis | What is PESTLE analysis?\u201d here (opens in new window).<\/span><\/a><\/p>\n<\/section>\n<p>&nbsp;<\/p>\n","protected":false},"author":21,"menu_order":28,"template":"","meta":{"_candela_citation":"[{\"type\":\"copyrighted_video\",\"description\":\"PESTLE Analysis | What is PESTLE analysis?\",\"author\":\"Two Teachers\",\"organization\":\"\",\"url\":\"https:\/\/www.youtube.com\/watch?v=F0KQ-h6v3-s&t=44s\",\"project\":\"\",\"license\":\"arr\",\"license_terms\":\"Standard YouTube License\"}]","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"part":2754,"module-header":"fresh_take","content_attributions":[{"type":"copyrighted_video","description":"PESTLE Analysis | What is PESTLE analysis?","author":"Two Teachers","organization":"","url":"https:\/\/www.youtube.com\/watch?v=F0KQ-h6v3-s&t=44s","project":"","license":"arr","license_terms":"Standard YouTube 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