This page provides aligned teaching materials for Introduction to Business, including detailed instructor guides and instructional presentation slides. Each resource is built around Lumen’s framework for Evidence-Based Teaching Practices, with the goal of supporting an active, engaged, and connected classroom — while also making your job easier.
JUMP TO: Course Information | Instructor Guides | Slide Decks
Guided Notes | Assignments and Discussions | Salty Pawz Case Study |
Question Banks for Exams
Course Information
You may want to reference module titles, topic areas, or specific learning outcomes in your syllabus.
Sample Syllabus
This visual syllabus is designed to help you convey openness and connection from the start of class. It includes sample language to describe Lumen One.
Course Calendar
This sample course calendar provides a suggested schedule for instructors adopting Lumen One for the first time. It outlines a recommended pacing of topics, learning activities, and assessment milestones to help structure the course effectively. Instructors are encouraged to adapt it to fit their specific course format, student needs, and institutional requirements. The goal is to provide a starting point that ensures comprehensive coverage of essential concepts while allowing flexibility for customization.
Video List
Instructor Guides
Instructor Guides are provided for each module to support active learning, conceptual investigation, and collaboration. Each guide includes an overview of the module content, a summary of what students encounter in key sections, and a list of learning outcomes. You’ll also find engaging classroom activities with accompanying materials such as handouts and worksheets. Activities come with a suggested instructional plan, alignment to evidence-based teaching practices, discussion prompts, and an online variation that can be integrated into your LMS for hybrid or asynchronous classes.
Module 1 Instructor Guide: Business in Society
Module 2 Instructor Guide: Economic Fundamentals
Module 3 Instructor Guide: The Global Business Environment
Module 4 Instructor Guide: The Financial System
Module 5 Instructor Guide: The Legal Environment
Module 6 Instructor Guide: Business Ethics and Corporate Social Responsibility
Module 7 Instructor Guide: Business Ownership
Module 8 Instructor Guide: Entrepreneurship
Module 9 Instructor Guide: Management
Module 10 Instructor Guide: Teamwork and Communication
Module 11 Instructor Guide: Human Resource Management
Module 12 Instructor Guide: Motivating Employees
Module 13 Instructor Guide: Managing Processes
Module 14 Instructor Guide: The Marketing Function
Module 15 Instructor Guide: Using the Marketing Mix
Module 16 Instructor Guide: Accounting and Finance
Module 17 Instructor Guide: Using Technology to Manage Business Information
Presentation Slide Decks
Google Slides are available for each module to help you introduce and reinforce key concepts in class. Each deck of slides aligns with learning outcomes, providing concise explanations, visuals, video, and opportunities for active engagement. They’re designed to complement the Instructor Guides, offering a flexible framework you can adapt for lectures, discussions, or group activities.
Some slides contain notes or links to our Instructor Guides. If you share slide decks with your students but wish to leave out the notes or links, downloading a PDF version will result in a file that contains all the slides without the speaker notes.
Module 1 Slides: Business in Society
Module 2 Slides: Economic Fundamentals
Module 3 Slides: The Global Business Environment
Module 4 Slides: The Financial System
Module 5 Slides: The Legal Environment
Module 6 Slides: Business Ethics and Corporate Social Responsibility
Module 7 Slides: Business Ownership
Module 8 Slides: Entrepreneurship
Module 10 Slides: Teamwork and Communication
Module 11 Slides: Human Resource Management
Module 12 Slides: Motivating Employees
Module 13 Slides: Managing Processes
Module 14 Slides: The Marketing Function
Module 15 Slides: Using the Marketing Mix
Module 16 Slides: Accounting and Finance
Module 17 Slides: Using Technology to Manage Business Information
Guided Notes
These guided notes serve as a flexible, scaffolded tool to support student learning throughout the course, whether for note-taking in class or working through the Study Plan. Though not comprehensive, they do provide a minimal outline for students to follow and may also be useful as a study guide for students.
Assignments and Discussions
In addition to the online variation of the classroom activities above, here are alternate assignments and discussions that you can choose from. These are already linked within the Instructor Guides above.
Make Your Own Copy
To make a copy in your own Google Drive, click the link, and sign in to your own Google account. Then click “File” to access the drop down menu and click “Make a copy.” If you do not have a Google account, click the link, click “File”, then click “Download” in your preferred format.
Module 1: Business in Society
Module 2: Economic Fundamentals
Module 3: The Global Business Environment
Module 4: The Financial System
Module 5: The Legal Environment
Module 6: Business Ethics and Corporate Social Responsibility
- Assignment: Corporate Social Responsibility
- Discussion: Do They Have Ethics?
- Discussion: Consuming CSR
Module 7: Business Ownership
Module 8: Entrepreneurship
Module 9: Management
Module 10: Teamwork and Communication
Module 11: Human Resource Management
Module 12: Motivating Employees
Module 13: Managing Processes
Module 14: The Marketing Function
Module 15: Using the Marketing Mix
Module 16: Accounting and Finance
Module 17: Using Technology to Manage Business Information
Salty Pawz: Case Study
Assignments
These assignments focus on the Career Connection content of each module using the context of the case study.
Note about AI-assisted assignments:
We recognize that there is a wide range of opinions about the use of artificial intelligence (AI) in higher education. The approach of these assignments and discussions is to embrace the use of AI because it’s a powerful tool that is here to stay. In a study of over 750 Boston Consulting Group (BCG) consultants, the results indicated that using OpenAI’s ChatGPT-4 for ideation and content creation improved 90% of participants’ performance by an average of 40% compared to those who did not use AI. The degree of improvement with the use of AI was greater for lower performing participants than higher performing ones. In contrast, use of AI for complex problem solving resulted in poorer performance compared to human-only output.[1] The AI-assisted component of these assignments and discussions focus on those ideation and creation tasks rather than interpretive tasks that involve more nuanced problem solving. A summary of the study is available on the BCG website. Each AI-assisted assignment includes:
- introductory instructions on the use of AI
- a component stressing the importance of human review of AI content
- a reflection on the use of AI and the student’s decision-making process in incorporating AI generated content
- Module 1 Hard vs. Soft Skills: Wanda’s Skills
- Module 2 Career and Self-Development: Level Up Your Skills
- Module 3 Communication: Communicate Like a Boss with AI Assistance
- Module 4 Critical Thinking: Thinking Outside the Box (AI-Assisted Job Description)
- Module 5 Equity and Inclusion: Inclusive Business Partnerships
- Module 6 Leadership: Emotional Intelligence
- Module 7 Professionalism: Social Media Check
- Module 8 Teamwork: Teamwork Makes the Dream Work (group presentation)
- Module 9 Technology: AI-Assisted New Product Development
- Module 10 Reverse Chronological Resume: Wanda’s AI-Assisted Résumé
- Module 11 Functional Resume: Juan Pablo’s AI-Assisted Résumé (Part 1) (Note: the career connection assignments for Modules 11-13 are designed to be assigned in sequence)
- Module 12 Customizing Your Resume: Juan Pablo’s AI-Assisted Resume (Part 2)
- Module 13 Cover Letter: Juan Pablo’s AI-Assisted Cover Letter (Part 3)
- Module 14 Networking: Networking Plan
- Module 15 Elevator Pitch: Pitching for Pawsomeness with AI Assistance (presentation)
- Module 16 Interviews: The Best Person for the Job (AI-Assisted Interviewing)
- Module 17 Following Up: AI-Assisted Thank Yous
Discussions
These resources include short video clips that may be used as part of student feedback so that students can hear comments from professionals about the topics discussed.
- Module 1 Business in Society: The Stakeholders of Salty Pawz
- Module 2 Economic Fundamentals: Supply and Demand at Salty Pawz
- Module 3 The Global Business Environment: Going Global with Salty Pawz
- Module 4 The Financial System: Wanda and the Fed
- Module 5 The Legal Environment: Can Wanda Be Sued?
- Module 6 Business Ethics and Corporate Social Responsibility: It’s Not Stealing if You Pay For It, Is It?
- Module 7 Business Ownership: Business Structure Matters
- Module 8 Entrepreneurship: Wanda’s Entrepreneurial Spirit
- Module 9 Management: How Does Wanda Manage?
- Module 10 Teamwork and Communication: What Did You Say?
- Module 11 Human Resource Management: People Won’t Work for Dog Treats!
- Module 12 Motivating Employees: Why Isn’t Pilar More Motivated?
- Module 13 Managing Processes: More Than Just Baking Treats
- Module 14 The Marketing Function: Customer Value Perception
- Module 15 Using the Marketing Mix: The Four Ps of the Competition
- Module 16 Discussion: Cooking More Than Dog Treats
- Module 17 Discussion: Wanda on the Web
Streetcrafter: Alternative Case Study
Created by business course faculty and the team at Streetcrafter Entrepreneurship Education Program. These alternative assignments give another option to instructors using a real, modern example of an attainable business venture.
Question Banks for Midterms and Finals
Lumen One provides access to outcome-aligned question banks that you can use to build your own exams. We provide these banks as QTI files, a standard format that allows you to import questions, build, and customize quizzes in most learning management systems. These files cannot be opened outside of an LMS.
IMPORTANT NOTE: It is your responsibility to handle question banks and answer keys securely and appropriately to prevent them from being widely available.
How to Import
You must download the question bank specific to your LMS, open the file on your computer, and follow LMS-specific instructions for importing each module.
Please use the import instructions in our Lumen One knowledge-base for Blackboard, Brightspace, Canvas, and Moodle.
Available Question Banks
The question banks include at least 4 questions for every learning outcome throughout the entire course.
- Dell'Acqua, Fabrizio and McFowland, Edward and Mollick, Ethan R. and Lifshitz-Assaf, Hila and Kellogg, Katherine and Rajendran, Saran and Krayer, Lisa and Candelon, François and Lakhani, Karim R., Navigating the Jagged Technological Frontier: Field Experimental Evidence of the Effects of AI on Knowledge Worker Productivity and Quality (September 15, 2023). Harvard Business School Technology & Operations Mgt. Unit Working Paper No. 24-013, Available at SSRN: https://ssrn.com/abstract=4573321 or http://dx.doi.org/10.2139/ssrn.4573321 ↵