- Understand what pricing means to the customer
- Understand how product pricing can help businesses achieve goals
- Understand how businesses use discounts and allowances
Pricing
You can view the transcript for “The Marketing Mix – Pricing” here (opens in new window).
You can view the transcript for “PRICING STRATEGY: How To Find The Ideal Price For A Product” here (opens in new window).
You can view the transcript for “Business Pricing Tactics – Seasonal Discounts & More” here (opens in new window).