- Define segmentation and targeting
- Understand why segmentation and targeting are important to marketing strategy
- Understand why market research is important
Segmentation and Targeting
You can view the transcript for “Market Segmentation (With Real World Examples) | From A Business Professor” here (opens in new window).
Marketing Research
You can view the transcript for “Basics of Marketing Research” here (opens in new window).
You can view the transcript for “The Basics of the Marketing Research Process” here (opens in new window).