Apply It 8.3: Should You Start a Business?

  • Recognize the advantages and disadvantages of starting a business
  • Understand why some businesses fail
  • List important things to consider when deciding whether to start a business

The Entrepreneurial Roller Coaster

This Apply It continues using the Bombas case study video from earlier in this module. The video is included below in case you want to refresh your memory about specific details, but if you have already watched it, you don’t need to watch it again.

Recall how the Bombas founders describe their experience after Shark Tank, doing “a third of our business in two days” compared to their entire first year, creating both opportunities and challenges.

You can view the transcript for “How Bombas Socks Became the Most Successful Shark Tank Business Ever” here (opens in new window).

What specific advantages of starting their own business did the Bombas founders experience?

How does Bombas’ experience with website crashes and inventory challenges illustrate common reasons why some business ventures fail?