Apply It 3.2: Participating in the Global Marketplace

  • Understand how businesses use importing, exporting, and countertrade in global trade
  • Understand the difference between outsourcing and offshoring
  • Understand how businesses use licensing and franchising to reach global markets
  • Understand how businesses use foreign direct investments, joint ventures, and foreign strategic alliances to reach global markets

The following video is an example of how a small business is doing business in China.

You can view the transcript for “Chinese Manufacturing for American Products” (opens in new window).