Apply It 10.2: Communication

  • Understand the importance of effective communication and recognize common barriers to effective communication
  • Identify different channels of communication
  • Recognize how you should use different channels of communication
  • Recognize different ways that communication can flow
  • Understand the difference between formal and informal communication networks

Communication Flow at New to You Auto

Let’s take a look at the different ways that communication flows at New to You Auto, a used car dealership.

five vintage cars parked in a row
Figure 1. Businesses like car dealerships cannot function without communication flows.