Apply It 17.1: Information Technology in Business

  • Understand what information technology is and why it’s important in business
  • Explain how technology changes businesses
  • Understand what business intelligence is and why it’s important

Technology and Innovation in Business

For an example of how information technology can reshape the customer experience, look at Amazon’s “Just Walk Out” technology. Shoppers enter a store by tapping a credit card (or scanning their palm), pick up whatever they want, and walk out. A combination of AI-powered cameras, weight sensors, and radio-frequency identification (RFID) tags tracks what each shopper takes and automatically charges their card.

Read the transcript for “How Amazon Is Trying To Get Rid Of Checkout Lines At Stores” here (opens in new window).

How is the shopping experience different than in a traditional store? Do you think it’s better?