- List the characteristics and flows of a distribution channel
- Understand what channel partners are and how they support distribution channels
- Understand what a wholesale intermediary is
- Recognize different types of retailers
- Understand the difference between supply chains and distribution channels
Distribution Channels
You can view the transcript for “The Marketing Mix – Product distribution” here (opens in new window).
You can view the transcript for “23.2 Types of distribution channels” here (opens in new window).
You can view the transcript for “Retailers, Wholesalers and Distributors” here (opens in new window).
You can view the transcript for “Retail Formats – Store Based Retailing and Non Store Based retailing | Types of Retailers” here (opens in new window).
Marketing Channels vs. Supply Chain
You can view the transcript for “Marketing Channel – What is the difference between marketing channel and supply chain.” here (opens in new window).