- Recognize common product categories
- Understand what a branding strategy is
- Understand the product life cycle
- Understand the stages of the new-product development process
- Understand different marketing considerations to think about during the product life cycle
Product Categories
You can view the transcript for “Types of Consumer Products & How to Sell Them” here (opens in new window).
Branding Strategies
You can view the transcript for “10,000 years of branding explained in 6 minutes” here (opens in new window).
You can view the transcript for “Brand Architecture” here (opens in new window).
You can view the transcript for “What are Private Label Brands? in 42 seconds” here (opens in new window).
You can view the transcript for “Brand Name vs. Generic” here (opens in new window).
There is no closed captioning for the happy instrumental background music in the video above. All the content is written on the screen throughout the video.
You can view the transcript for “Product Branding Versus Organization Branding | Resound” here (opens in new window).
You can view the transcript for “Las Vegas – Classic example of place branding” here (opens in new window).
You can view the transcript for “All Things Co-Branding | Part 1” here (opens in new window).
You can view the transcript for “What is Brand Licensing?” here (opens in new window).
You can view the transcript for “Line Extension vs Brand extension” here (opens in new window).
Product Life Cycle
You can view the transcript for “Product Life Cycle in marketing” here (opens in new window).
You can view the transcript for “Product Development Phase: A Guide to Building Successful Product Development Phases” here (opens in new window).