Fresh Take 14.3: The Marketing Mix

Understand the 4Ps of marketing: product, price, place, and promotion
Give examples of the marketing mix
Understand how marketing strategies align with corporate strategies

Marketing Mix

The following video illustrates how the marketing mix changes depending on the target customer:
You can view the transcript for “Value Creation Through the Marketing Mix” (opens in new window).

You can view the transcript for “How to Develop Business Strategy for Your Business” here (opens in new window).