Marketing Mix

Having a great product or service is just the first step in establishing a successful business or building a successful brand. The best product or service in the world won’t translate to profits unless people know about it. How do you reach customers and help them connect with your product? That’s the role of the marketing mix.

The marketing mix is the bundle of tactics a company can use to promote its products or services in the market in order to influence consumers to buy. The marketing mix is also known as the 4Ps: product, price, place, and promotion.

• The product is the good or service that the company provides.
• The price is what the consumer pays in exchange for the product.
• The place is where the product is purchased.
• Promotion is comprised of advertising, sales, and other communication efforts the company utilizes to attract the customer.

Erewhon Market

Erewhon Market began as a small stall selling natural and organic foods in Boston, Massachusetts in the 1960s. Since then, with a relocation to California and a change in ownership, it has been transformed into an upscale supermarket chain in Los Angeles.^[1] Erewhon’s marketing mix is so successful that some people who work multiple jobs to get by can’t get enough of Erewhon’s luxe groceries. What’s Erewhon Market’s marketing secret?