- Understand what marketing is
- Understand what the marketing concept is
- Understand what a value proposition is
- Understand the importance of managing the customer relationship
- Understand how consumers make decisions
Marketing Concept and Orientations
You can view the transcript for “What Is Marketing In 3 Minutes | Marketing For Beginners” here (opens in new window).
You can view the transcript for “Marketing Management Orientations – The 5 Marketing Concepts 🤩” here (opens in new window).
Value Proposition Example
You can view the transcript for “Value Proposition – Apple” here (opens in new window).
Customer Relationships
You can view the transcript for “How to Build Customer Relationships: Crash Course Entrepreneurship #10” here (opens in new window).
Consumer Decision Making
You can view the transcript for “Buyer decision process stages in marketing” here (opens in new window).